From the point of view of fast food enterprises themselves, site selection is to select customers, selecting customers is like looking for objects, looking for objects is usually the case: although you like a person, but another she may not be able to accept and like you, blind pursuit of the results is often a waste of effort. Similarly, each brand has its own target group positioning, but this positioning is subjective and likely to be biased. Although you take them as target customers, in fact, whether they accept and love your brand is unknown. Therefore, it is necessary to investigate their own customers and potential customers in the end what kind of people and what their preferences are, the results of the study is often surprising: for example, McDonald's once the target group positioning as children, in fact, teenagers are the main customers. At this point, if you still according to the initial positioning to choose the location, will certainly make a big mistake. Want to know what kind of customers like their own brand, can not rely on the experience of the manager and boss jump to conclusions, the only way is to let the customer speak, through a formal survey to listen to their voices, and then after statistical analysis in order to arrive at an objective and correct conclusions. Through research and study to understand who their real customers are, and then according to their preferences to adjust themselves to adapt to the customer, which is very necessary for fast food enterprises. Site selection is a core competence of fast food enterprises, which is related to the survival and development of a brand. The key to competition among brands is to spell site selection, good site is a scarce resource, who can quickly find enough suitable sites, who will be able to quickly develop and grow. Successful brands have quickly find the right store site method, Yoshinoya through the shopping mall food street open stalls in the form of quickly opened a dozen stores in Beijing, Malan Ramen to low-priced routes into the small shopping district and so on. A chain of food and beverage enterprises (especially fast food) opened one or two stores need to be on the past store experience for a comprehensive summary, if it is the first store should be selected as far as possible similar to the brand on the law of its location research. Through the site selection study can understand the characteristics of different business districts and different types of customers, master a brand on different business districts and the ability to adapt to the customer, master in the investigation on the basis of the correct analysis of the decision-making method, which will enhance the fast-food enterprises to choose the location of the ability to improve the core competitiveness. In short, in order to understand the real and objective situation of the store site, it is necessary to conduct a site selection survey. In order to grasp the rules of site selection store, you must investigate and analyze their own customers. In order to evaluate the location of the store to make the right site selection decisions, must master a set of scientific and practical analysis methods. In order to rapidly expand to improve competitiveness, must master a set of feasible site selection methods. The acquisition of these are built on the basis of site investigation and research, not research will be nothing. Catering enterprises are difficult to have this area of expertise, often ignoring the site selection of this important competitive ability to cultivate. Some fast-food brands only do their own good catering business management of this piece, as for the site investigation and research aspects of the matter is handed over to more professional companies to do, they only need to grasp the inputs and results on the line, so that acceptable inputs to get the scientific method of site selection, this approach is undoubtedly very sensible. Read more related knowledge, return to the restaurant site selection column list