200 1 Changsha introduced Fujian Sanmu Group and Hongkong Zhao Xiang Company, with a total investment of 1 1 100 million yuan, to develop and construct Huangxing South Road Pedestrian Commercial Street in the way of "government guidance and market operation". The pedestrian street is 838 meters long and 23-26 meters wide, of which Huangxing Square is near 1 000 square meters, with a total commercial area of 250,000 square meters. It officially opened on February 9, 2002, with more than 500 business households. It is a comprehensive commercial street integrating shopping, leisure, entertainment, catering, culture and tourism. At present, the average daily passenger flow of the pedestrian street exceeds 6,543,800+,and it reaches 6,543,800-200,000 on holidays, with a peak of 400,000.

Pedestrian street is the most important part of Wuyi Square business circle in Changsha, and it is called "Sanxiang First Street". After seven years of development, the pedestrian street has achieved a "double harvest" of economic and social benefits. In 2008, the total sales of pedestrian street was1800 million yuan, which was 44 times higher than that before the transformation, and the number of employed people exceeded 12000. In 2005, it was listed as "the first ten famous commercial streets in China" and won the honorary title of "provincial civilized street" at the end of the year; In 2007, it was rated as a national "100-city, 10000-store, no fake" demonstration street.

Huangxing South Road Pedestrian Street is Changsha's "city card" and "external living room". Every year, it receives more than 20 foreign government delegations and countless tourists from all over the world. On average, six advertising activities are held in Huangxing Square on the pedestrian street every week, and at least one public welfare activity is held every weekend. Huangxing South Road Pedestrian Street has become one of the main windows for Changsha to display its image and a glorious representative of Changsha's civilization.

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