Again playing with concepts. From this text can be presumed, "community-oriented" is the community supermarket like small store structure, rather than the big stores, decomposition of the big stores become a community store, like cell division, the rent is cheaper, a couple of people can see over. "Help channel partners of the retail terminal sinking" is through the previous split community stores to store, increase channel coverage." By turning the store into the display end of the network mall " There may be QR codes in the store may have smart terminals, cell phone scanning code to buy, so that the store area is not large, but you can put the goods are electronic, pictures, QR codes. You can search for "SF Hey Point" is similar to this model, generally categorized in O2O, O2P is their own word.