It can not only bring direct income to the city, such as rental fees, construction fees, advertising fees, transportation fees, etc., but also create income related to accommodation, catering, communication, shopping and trade.
More importantly, festivals can gather a larger flow of tourists, information, technology, goods and talents, and promote the national economic and social progress of a city or region.
In addition to enhancing the popularity and reputation of the host country and city, expanding information exchange, strengthening foreign cooperation, promoting tourism development, speeding up urban construction and promoting local economic development, festival activities also have special functions such as enriching people's spiritual life, promoting national culture, expanding tourism market, enhancing destination tourism image, reducing destination tourism seasonality, adjusting tourism resources and improving management level.