As a result of customers' in-store purchase behavior, the customer unit price is generally composed of the following five interrelated and interactive factors.

customer unit price = moving line length × stay rate × attention rate × purchase rate × number of purchases × unit price of goods

In the process of increasing customer unit price, it is important for enterprises to develop specific and operable marketing methods and technologies according to the above behavioral factors of customers. Only when all the marketing activities of the store are adapted to this kind of buying behavior and consciousness of customers can the marketing results of the store be effective and efficient.

in a certain period, the average price of each customer's consumption has left the range of "a certain period", and the index of customer unit price is meaningless.

customer unit price = average unit price of goods × average number of goods purchased by each customer (the difference of algorithms is after decimal point)

customer unit price = moving line length × staying rate × attention rate × purchase rate × number of purchases × unit price of goods

Extended information:

It can really fully grasp the needs of consumers, and combine the shopping psychology and product functionality.

If the consumption of customers is fixed, for example, a person can only drink one bottle of drinks at a time, then it is obvious that the unit price of customers will increase if customers buy high-value drinks. In these aspects, it is obviously a good strategy to guide customers to upgrade their consumption by some seemingly invisible but intentional guiding methods.

This time, the customer is not satisfied, and you will have a much better chance to show it for the second time than to show only one item at a time. Besides, there is a great possibility that customers may choose two of the three things you show. Then your business will double.

Baidu encyclopedia-customer unit price