Almost all bosses and store managers will turnover as the default performance indicators, at the same time as the boss will be more concerned about profits. Specific decomposition will find that the turnover and the number of restaurant guests, customer unit price. But for customers are divided into new customers and repeat customers, so we should really pay attention to your new customers and repeat customers and unit price. Profit and expenses related, business up, expenses down, profit up.
Here you may mention similar to the tourist attractions, high-speed rail stations, airports, the characteristics of the huge amount of traffic, that such stores have more new customers, the contribution of large. But think about it, these places are good business stores are not Starbucks, McDonald's, KFC and other brand stores, although it seems to be all flow of customers, new customers, but for the brand they are repeat customers. They are the ones who have experienced elsewhere before choosing these brands at the high speed train stations and airports. So as a store manager, you should remember your repeat customers, understand them and cater to their preferences, which will have a positive impact on your performance.
Second, how to set performance indicators
Based on their own trends to set performance indicators reference factors?
? 1. year-on-year data: that is, this year than last year, the data of the Spring Festival each year is more special, you can combine the January and February data to compare, so that the data is more accurate?
? 2. Ring data: that is, the month than last month, this week than last week, ring data is more applicable to the opening of less than a year of stores, focusing on looking at the ring trend and pre-opening estimates?
? 3. Seasonal index: here does not mean spring, summer, fall and winter, but refers to the low and peak seasons. ?
? Seasonal index formula: take May, for example, 15, 16, 17 years of May turnover for the average A, and then 15-17 years total turnover divided by 36 to get the monthly average B, A ÷ B × 100 to get a percentage, if greater than 100 is the peak season, less than 100 is the season.
? The purpose of understanding the seasonal index is to set different indicators based on the seasonal index, and at the same time set effective programs in advance to improve performance.
The reference factors for setting performance indicators based on the market environment?
? 1. Industry data: industry data are now open and transparent, basically GDP growth rate to set as a target.
? 2. Competitor data
? 3. Business district traffic trends: you can get traffic data from the business management, traffic year-on-year increase or decrease can be used as an important parameter to set the target.
Based on the survival of the status quo to set the reference factors of performance indicators?
? 1. Cash flow status: Note that cash flow should not be calculated on stored value card revenue.
? 2. Profit status
? 3. Return on investment cycle: when the investment is not recovered within 24 months, should be set to one-twenty-fourth of the investment to project the turnover target is how much.
The goal is predicted, necessarily unreasonable, the focus is on how to obtain resources and a reasonable program of action
? The focus of the resource is: whether this resource can support you to achieve the goal.
? The point of a course of action is: it must be reasonable!
? Do not discuss with the BOSS about the level of the goal, but discuss with the boss about how to get more support, more marketing expenses, the boss hired you to achieve the performance targets.
A very important point in the action plan is the incentive case set:
Inform everyone in advance of how much money you can get after reaching the target, and keep going to emphasize the fact that the record is set, to give everyone a chicken blood, and to increase the team's sense of honor.
? Wang Xiaoyin spoon classroom collation