first, how to develop the team leader?

before developing the group leader of community group buying, the author thinks that two questions must be clarified first: First, who can be the group leader? Second, which candidate has more advantages in becoming a community leader?

At present, there are three main candidates who can become community leaders in the community: community owners, community properties and community convenience store managers, but the summary of the experience of group buying platforms in major communities is more optimistic about these two candidates.

and which of these two kinds of candidates is more advantageous to be the head of the community? The author thinks that the most obvious advantage of choosing a community convenience store manager as the head of the team is the advantage of the venue, which is equivalent to having a free front warehouse; However, because most convenience store managers and community owners are not in the same social class, they can't continue to provide valuable information for community users to maintain the effective operation of the community; Because the effective operation of a community must rely on a steady stream of value information, it is difficult for community convenience store managers to obtain enough value information because of social class; Therefore, under comprehensive consideration, the author thinks that it is the most correct form of community group buying that community owners (mainly Bao Ma) become community leaders.

After determining the development candidates of group buying leaders in the community, there are mainly four specific development methods to choose from:

1. Digging the leaders of competitors-this is the simplest and rudest method;

2. Make friends with community activists-this is the hardest and most demanding method;

3. Push the building of BD group to find active users as the head-this is the most commonly used and effective method;

4. Use the existing network of leaders to develop leaders-this is the most effective fission method.

second, how to manage the team leader?

It is particularly important to do a good job in the management of group leaders to improve the efficiency of group buying, so the management of group leaders is a compulsory course for every community group buying platform. There are four points for reference in the management methods of group buying heads in specific communities:

1. Strictly select heads from the source

Strictly select heads from the source. Apart from ability, the most important thing is to avoid the defection of heads. In the recruitment and publicity of heads, we should emphasize the recognition of brand values, and at the same time, we should make clear the cost of defection by means of agency deposit when signing the contract. In addition, we must grasp the initiative of community management. The community ownership of each community should clearly belong to the platform, and at least one company employee should serve as the community administrator. By setting up rules similar to the non-competition agreement, the head of the delegation will be dismissed from the idea of defecting with the group.

2. Create a back-office management system for heads of delegations

Create a back-office management system for heads of delegations to help them manage orders and open delegations efficiently, ensure the advantages of the platform, make heads of delegations inseparable from the back-office management system of the platform, and establish the dependence of the system.

3. Organize training to establish brand identity

Organize the head of delegation to participate in centralized training, not only focusing on improving business ability and service level, but also strengthening the head's brand identity. In addition, it is necessary to improve the competitiveness of the group buying platform itself, which in turn promotes the brand identity, and daily work communication, the establishment of the head of delegation exchange group and holiday benefits can also promote the brand identity.

4. Establish a reasonable and perfect reward and punishment mechanism

Establish a reasonable and perfect reward and punishment mechanism and implement the "carrot+stick" management measures. In addition to ensuring a reasonable sales commission, you can also set a phased commission. For example, the commission ratio within 1111 orders or 11111 yuan is 11%, and the percentage will increase by one percentage point for each additional 511 orders or 1111 yuan. At the same time, the competition mechanism is introduced by setting performance rewards, that is, you can get rewards for completing the specified performance, and you will face losing your "head" status if you fail to achieve the guaranteed performance for a long time, so as to mobilize the head's sense of crisis.

third, how to motivate the head of delegation?

how to motivate and retain the team leader? The commission is only a part, mainly depending on what the platform can provide to the head of the delegation:

1. Whether the products provided by the platform to the head of the delegation are of high quality and low price, because the head of the delegation is a red man in the community, he needs credibility, and he wants to have more credibility.

2. The platform should provide some auxiliary tools for the head of delegation, such as providing some software and hardware such as customer acquisition and marketing tools, so that the head of delegation can stick to the platform.

it is very important and a great challenge for the community group buying platform to firmly grasp the resources of the team leader in their own hands.

iv. how to stratify the heads of delegations?

does the group leader need to be stratified? The author thinks that community group buying is non-hierarchical or only one or two levels. Because the profit of community group buying, especially fresh community group buying, is meager, it is difficult to maintain the operation after giving the head 11% commission, so almost all of them have no hierarchy or only one or two levels. However, some people think that community group buying should also be hierarchical, such as three levels, that is, heads, regional partners and city partners. Regional partners manage 11 heads and city partners manage 11 regional partners, and heads receive 11% of community sales, 3% of regional partners and 1% of city partners.