Another feature of Nanning market is that the competition of low-priced liquor is extremely fierce, and it is very difficult to occupy Nanning market for many years.
■ Flavor analysis: Luzhou-flavor liquor surpassed rice-flavor local liquor.
At present, the share of Luzhou-flavor liquor in Nanning market is above 60%, and other flavor types such as rice flavor carve up the remaining market share.
In Nanning market, the representative brand of real estate liquor is Sanhua Liquor, and its low-end product price is 5- 10 yuan, especially the sales of light bottle liquor in 5 yuan are very large. Different from other brands, Sanhua Liquor doesn't have many advertisements, and its scale can't be separated from the consumption habits of local consumers.
"Old Guilin" wine launched by Sanhua Co., Ltd. is currently selling well in the middle and high-end market, followed by Luzhou Laojiao special qu, a Sichuan Luzhou-flavor liquor. The "Old Guilin" wine with a price around 70 yuan -80 yuan is a best seller in Shangchaohe Hotel.
■ Brand analysis: Well-known brands with moderate prices are popular.
In Nanning market, well-known brands of liquor with moderate prices are very popular with the public, because local people are relatively rational in consumption, paying attention to both brands and prices.
Of course, Nanning's high-end liquor market also has a lot of room. Mao, a traditional famous wine, occupies a large share in the high-end market, among which Maotai is the most popular high-end brand in the local area. These high-end famous wines are the first choice for some local enterprises and institutions to treat guests and give gifts on holidays. Different from other provincial capitals, the sales of ultra-high-priced liquor Fang Shuijing and Guojiao 1573 are not large.
Luzhou Laojiao Tequ has always occupied the top spot in Nanning's mid-range liquor. At that time, when entering the Nanning market, Luzhou Laojiao Tequ sold for 50-60 yuan in the restaurant, which was very popular with Nanning consumers. Besides, with the guarantee of quality and brand, LU ZHOU LAO JIAO CO.,LTD has a solid market base. Even if the price of Luzhou Laojiao Tequ is now raised to 70-80 yuan in Shang Chao and 65,438+000 yuan in the catering terminal, the brand still maintains a strong market position.
In addition, among the well-known low-priced brands, Jinliufu series wine has been popular in Nanning market for some time, and Langjiu with Maotai flavor also has a certain market share, and its price is about 53 degrees for a bottle of Langjiu in 70 yuan.