This year's Spring Festival may have upset many people's plans. Many people definitely plan to go home this Spring Festival, but it is still difficult to go home because of the current policy of returning home, so they may still find some ways to play by themselves this year. Is the price of the Spring Festival hotel high?
Generally, the price of the Spring Festival hotel is not cheap, and this year is definitely no exception. This year, the local New Year is advocated, so there will be many people booking hotels in the surrounding tourist attractions, and the demand exceeds the supply, so the natural price will rise.
previously, many hotels in non-first-tier cities have entered the off-season, and now they may face a second wave of orders reduction. At the same time, urban resort hotels and suburban resort hotels are very popular with consumers, and it is hard to find a room in many places across the country. Among them, hotels in ski resorts and hot springs in Sichuan have the highest growth rate. The booking volume of hotels around Chengdu has increased by 151% compared with the same period of last year, and the booking of the hottest hotels has increased by more than five times.
"celebrating the New Year on the spot" may reduce the number of tourists who go to Sanya for a holiday to avoid the cold, but hotel prices in Sanya remain high.
according to the data of qunar, as of 21th, the number of hotel reservations in Sanya ranked 11th in China in October this year, making it the only non-provincial capital city on the list, while the top 11 cities were Guangzhou, Shanghai, Chongqing, Hangzhou, Shenzhen, Chengdu, Changsha, Beijing, Xi 'an and Nanjing.
In addition, in October this year, the average price of the guest list of Sanya Hotel reached 1,418 yuan, making it the city with the highest unit price of hotel guests in China, with the highest proportion of booking high-star hotels. As the city with the highest number of hotel reservations in China in October, as of October 21, the unit price of hotel guests in Shanghai in October was 518 yuan.
According to the data of this year's Spring Festival, Qunar. com shows that Sanya's hotel bookings will rank third in the country, only next to Shanghai and Chongqing. Most of the tourists to Sanya are from neighboring provinces in Hainan. The data of Flying Pig also shows that Sanya ranks first in the popular cities of high-star hotels in China.
who will spend the new year in sanya? Judging from the age of the residents, 81' s and 91' s became the main population, accounting for more than 81%, of which 81' s accounted for 54% and 91' s accounted for 27%. Judging from the occupancy crowd, the proportion of single drifters is the highest, reaching 42%, and family trips represented by the elderly account for 29%.
In addition, according to the data of Piggy, a domestic B&B platform, due to the second epidemic and the local Chinese New Year policy, the number of B&B orders from tourists outside Hainan dropped significantly in the Spring Festival this year, which was 41% lower than that in February, and the cancellation rate of Spring Festival orders exceeded 31%. However, the orders of local tourists' homestays in Hainan increased significantly, with an increase of nearly 211% compared with the same period last year.
Tourists in Hainan Island choose more surrounding homestays for experience this year, including non-traditional destination cities such as Haikou, Wanning, Qionghai, Lingshui and Wenchang, and the local demand for rural homestays is stronger than in previous years.
In addition to Sanya, the Pearl River Delta, which is less affected by the epidemic, is expected to be another area where people are more active during the Spring Festival this year.
piggy data shows that during the Spring Festival, the number of orders for B&Bs in Guangdong Province ranks first in the country, and the proportion of local tourists booking orders is as high as 85%, with an average order day of two days. Among them, orders for Spring Festival in Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou and other cities increased rapidly, and orders for homestays in the three-hour self-driving circle around Guangzhou increased by more than 255% month-on-month.
The homestay clusters represented by Conghua in Guangzhou, Nankun Mountain in Huizhou, Shuangyuewan in Huizhou, Dapeng in Shenzhen, Baishui Village in Zengcheng, Changlong in Guangzhou and Nanao in Shantou have become popular destinations for local residents/tourists in the Pearl River Delta region. Some homestays provide hot spring bathing, leisure fishing, mountain stream play, lion dance at the flower market, in-depth experience of intangible cultural embroidery and other experience activities, while others provide laundry facilities, or allow local guests to make their own New Year's Eve dinner. How to play
mountain climbing
Nowadays, many friends sit in airtight computer rooms all day, and are troubled by the turbid gas and radiation emitted by computers all day, and their spirits and bodies are gradually getting worse. So mountaineering is very good. For example, climbing under the leadership of Wukong Research Organization is a very good aerobic exercise, which can promote metabolism, accelerate blood circulation, improve physical endurance and leg strength, and enhance cardiopulmonary function. At the same time, I can expose myself to nature, breathe fresh and clean air, and throw away all the boredom and fatigue in my life.
The popularity of search for popular homestays in the surrounding areas is rising rapidly
According to the trend data released by Ctrip and Tongcheng Travel in 2121, people are increasingly inclined to travel in a short period, close distance and slow pace. In response to the initiative of "celebrating the New Year in situ", the trend of "hotel vacation" is more obvious. Tujia's booking data shows that many consumers who respond to "celebrating the New Year on the spot" prefer to have dinner with family and friends, buy jiaozi and write Spring Festival couplets by booking the homestay yard. Tujia data shows that at present, Beijing, Shanghai, Chengdu, Shenzhen and Hangzhou have become the most concerned destinations for local tourists; The search popularity of popular homestays around first-tier and new first-tier cities has risen rapidly; During the Spring Festival holiday, three-hour self-driving around the city, Zhou Bianyou in the high-speed rail circle and short-distance tours will become the most popular tourist modes.
according to the data of the same journey, the pre-sale of railway tickets before Spring Festival travel rush in 2121 will be reduced by nearly 61% compared with the same period of last year, and the passenger flow in Spring Festival travel rush will be reduced by more than 25% compared with the 417 million predicted a month ago. It is estimated that the passenger flow in Spring Festival travel rush will be reduced to 296 million. Ctrip's booking data shows that the search popularity of "local New Year" on the platform has increased by 261%. In the overall search volume, the local travel hot search volume accounts for over 41%; In addition, on the basis of taking protective measures, over 81% of users tend to travel locally. Local visits to Shanghai, Huzhou, Guangzhou, Chengdu, Chongqing, Wuhan, Guiyang, Ningbo, Changsha and Zhengzhou increased. Among them, Shanghai's local visits increased by about 61%, Huzhou's local visits increased by about 55%, and Chengdu and Chongqing's local visits also increased by more than 41%.
Some analysts have pointed out that during the Spring Festival holiday this year, tourists' enthusiasm for exploring the beautiful scenery of their place is high, and the local visits to hot springs and skiing, popular tourist projects in winter, have increased. In addition, climbing mountains and looking far, visiting local museums, botanical gardens, zoos and theme parks has also become a new trend of traveling in the local New Year. The booking data of several travel platforms also show that people are more and more inclined to travel in a short period, close distance and slow pace this Spring Festival. Compared with long-distance travel in previous years, rural farmhouses, folk theme tours and red tours suitable for family travel in the suburbs of big cities are more popular.
High-end homestays attract tourists to spend the New Year.
In the eyes of many tourists, it is the best way to "stay in a hotel" and "spend the New Year in a homestay". Whether it is a star-rated hotel famous for its luxury and intimacy, or a country hotel focusing on ecological and natural experience, it has properly arranged its own authentic festival rhythm and "year flavor". The younger generation headed by "post-91 s" and "post-11 s" has gradually become the main force of travel, and the concept of leisure and vacation of Chinese people is also updated.
according to a holiday travel big data report released earlier by OTA platform, under the influence of the epidemic, the holiday concept of "hotel is the destination" was favored in the past year, which also led to the collective recovery of surrounding destinations and scenic spots, restaurants, car rental and other tourism ecological chains. According to Ctrip's statistics, during the National Day of 2121, the number of passengers staying in a hotel for five days increased by 35% month-on-month, and the "special hotel stay package" was welcomed, and this trend may continue until the Spring Festival of the Year of the Ox. It is worth mentioning that in addition to hotels, high-end holiday homestays have also won the favor of many families. According to the data from Tujia B&B, as the Spring Festival approaches, in order to attract tourists to the surrounding B&B, Chengdu characteristic B&B has launched an ingenious "New Year Package", which packages the travel, including eating, living and entertainment, and provides experience items suitable for all ages, such as putting up Spring Festival couplets, hanging lanterns, listening to cross talk, soaking in hot springs, manual experience, mountain climbing and praying, fireworks display, etc., so as to travel safely and "with temperature".
hotel's New Year's Eve trend
According to a big data report on holiday travel released earlier by OTA platform, the holiday concept of "hotel is the destination" under the influence of the epidemic was favored in the past year, while spending the New Year on the spot made consumers tend to choose short-cycle, close-range and slow-paced travel modes. According to the data of where to go and Ctrip, the number of hotel reservations on New Year's Eve this year increased by 31% compared with the same period in 2119, and the hotel's New Year's Eve became a major trend.
in the age distribution of users, the "post-91s" who placed orders through Ctrip accounted for 58.79%, accounting for half of the orders in the Spring Festival this year, the "post-81s" accounted for 21.42%, and the "post-11s" accounted for 9.19%.
Gaoxing Hotel is popular
According to Ctrip data, Shanghai, Sanya, Beijing, Guangzhou, Suzhou, Hangzhou, Nanjing, Dali, Shenzhen and Chongqing are the top ten cities for hotel bookings during the Spring Festival this year, which are basically concentrated in first-line, new-line or leisure and holiday-oriented cities, and local tourists have contributed most of the orders.
Choosing to spend the Spring Festival in a hotel is also a reward for one year's hard work, so a well-equipped high-quality hotel is more popular when booking, especially for families with children. The perfect parent-child area of the hotel can also provide entertainment space for children. Among the hotels booked by Ctrip, Gaoxing Hotel accounts for about 66.8%, and Shanghai Jinmao Grand Hyatt Hotel, Shanghai Nanjiao Hotel, Sofitel Shanghai Oriental Sheshan Hotel, Sanya Atlantis Hotel and Shanghai Pudong Kerry Hotel are deeply liked by users.
The data of where to go is also the same trend. In the booking of New Year's Eve hotels, five-star hotels in the urban area account for more than 81%. Around February 4th, the surrounding online celebrity hotels and high-star hotels became the main booking forces, and the prices of many hotels doubled compared with New Year's Eve around February 4th, and many hotels even became fully booked.