Tesla launched tequila. I think the reason behind this move is obvious, that is, to seize market share in other fields, open up its own popularity and enhance its own market value. A unique bottle of tequila

It is reported that on October 8th, the famous automobile company Tesla launched a cross-border product? Tequila. Judging from the appearance, the whole bottle of wine is a huge yellow lightning. As we all know, Tesla is a high-end electric car brand. It doesn't drive when drinking, and it doesn't drink when driving. The wine products launched by a car company really make people feel as if they are joking. Because of the high-priced status of Teslan Tequila, there is no need to worry about the transportation cost at all, so compared with other brands of liquor products, the products made are unique in shape and quite innovative, which is very compatible with their own unconventional style.

Second, cross-border innovation, seize market share and improve market value

There are only so many cakes for cars. Tesla is already the first in market value in its own industry, and the founder Musk is an ambitious person, so how can he only be willing to eat one cake? Since the car has become the number one in the world, then I will make other cakes, seize the market share of other products and make money. Who will be too few? Tesla is an enterprising and innovative company, and their brand core values affect their audience. As long as the cross-border products are in line with innovative categories, creative modeling and unexpected cross-border categories, they will make cross-border products equally attractive under the bonus of the original brand value.

Third, Tesla is the epitome of Musk

Tesla is a microcosm of Musk. Tesla is as unique, exquisite and creative as Musk. If it weren't for him, you wouldn't know what his next product would be. Moreover, Teslan's products are all in the original market, innovative, small-batch production, and gimmicks are enough, which can mobilize the audience's desire to buy. This cross-border also shows the ambition of Musk and Tesla, telling the world that we should make more products and produce more unexpected products for consumers.