The future development trend of self-media industry is mainly reflected in the following aspects: content verticalization and segmentation: With the development of domestic media industry, self-media content production will be more vertical and segmented. At present, from internet finance, mother and baby to tourism, almost every subdivision has formed a group of minority heads from the media. In the future, these heads are expected to remain highly vertical from the media and continue to improve their professionalism. Compared with the self-media that integrates existing information, is mainly funny and funny, and has a strong grassroots atmosphere, the self-media that focuses on the production of high-quality original content will gain more capital attention and win higher valuation. Content industry consolidation: The content production from the media will further open up the upstream and downstream industrial chains. Similar to the catering boss's internal reference, the practice of opening up the upstream suppliers, downstream catering stores and users' entire industrial chains will be followed and upgraded by more peers. In addition, the development of content-based peripheral products will also be more active. For example, self-media focusing on secondary culture will enter the field of e-commerce, and self-media focusing on emotional issues may be combined with offline psychological counseling salons. Civilization and generalization: most of the communicators from the media come from the bottom of society and grassroots. They are less utilitarian, and their judgments on events are often more objective and fair. The generalization of self-media makes the expression of "self-voice" a trend. Everyone can be a source, and they can express themselves in words, pictures and videos. Technological innovation: The media industry will continue to rely on technological innovation to improve its efficiency and influence. With the continuous upgrading and optimization of the self-media platform, users can publish content, interact with others and obtain information more conveniently. At the same time, new technologies and functions, such as artificial intelligence and big data, will be continuously introduced from the media platform to improve the content quality and user experience. Improvement of legal and regulatory environment: With the continuous development of the media industry, the legal and regulatory environment will also be improved. The self-media platform needs to abide by relevant laws and regulations to protect the rights and interests of users. At the same time, government departments will also strengthen the supervision of the media industry to prevent false information and malicious marketing. In short, the media industry will continue to develop rapidly in the future, and media operators need to keep learning and innovating to adapt to the changing environment and needs.