Mass entrepreneurship and innovation are regarded as two engines in China. Therefore, innovation must be the source of vitality for the development of scenic spots.

In the past, scenic spots mainly relied on tickets and catering and accommodation services to increase their income, but consumers were often scared away by high prices because of their strong purpose. Therefore, innovative ways and sources of income are urgently needed.

so, where and how to innovate?

1. Value proposition. We should have our own value proposition and highlight the core connotation.

2. Key resources. Resources are the chips to achieve profitability. Generally speaking, key resources include two categories, namely natural resources and human resources. I think human resources are the core competitive resources.

3. Sources of income. The main income of scenic spots is tickets, and a single source of income has certain limitations. We can also consider relying on the surrounding tourism resources to provide business projects with local characteristics, which have strong synergy and integration ability with other tourism products. At the same time, it is also an important aspect to increase income sources by developing industrial chain, expanding related functions and multi-industry linkage. Therefore, derivative products and services are the main focus of development and innovation. For example, the cultural creation made by the Forbidden City is very successful. Lipstick and adhesive tape in the Forbidden City are best sellers, even out of stock in a few seconds.

Specific measures

Internet scenic spots in scenic spot management

1. Expand the network publicity of scenic spots. You can publish scenic spots publicity information on the tourism pages of well-known online communities, or write illustrated tourist guides and travel notes.

2. In recent years, short videos have become popular. You can try a short video and like the game, and invite Big V to participate in the game.

3. In the off-season, implement regional free tickets or preferential activities to stimulate tourism vitality.

The method of concrete analysis is the most suitable method for the development of local scenic spots.

A few days ago, I shared a plan on how to make a tourist attraction. To put it simply, the current scenic spots must have modern scenes, be innovative, and be prepared for people to upload short videos. For example, the induction piano in Xi 'an "The City that Never Sleeps" is a case worth learning. If you feel that the investment is large, please ask the advertising company to find some amateur beauties to shoot some short videos and publicize them online, and then launch a short video challenge as an activity to do a good job in short video shooting and dubbing (providing and teaching video shooting and dubbing for free), so that tourists can spread spontaneously first. It will have a good effect.

what are the classic marketing cases of tourist attractions?

hello, first of all, thank the headline for inviting me to answer this topic! Marketing is a very important work content and link in scenic spots. Many scenic spot managers attach great importance to the construction of marketing organizations and the expansion of promotion channels, and spare no expense to increase publicity. In order to invite tourists from all over the world, create rich economic value and enhance the popularity of urban culture! Through personal experience, I feel that the promotion model of Zhangjiajie National Forest Park in Hunan Province is very worthy of recommendation!

It is said that Zhangjiajie once invited photographers to sketch and collect the scenery of Zhangjiajie, and then sent it to South Korea for promotion. It aroused the suspicion of Koreans, and then invited the Korean media to the scenic spot for on-the-spot verification, so that Zhangjiajie completely conquered the Korean tourist market. At present, Korean tourists account for more than 81% of the foreign tourist market in Zhangjiajie. I once met groups of Koreans in Zhangjiajie Scenic Area. The tour guide said that it is difficult to see Korean tourists' teams everywhere in the tourist season every year!

Zhangjiajie Scenic Area was originally a beautiful scenery created by nature, which is an incredible craft. The government departments are willing to publicize and promote with amazing courage and introduce attractive policies, so that more travelers from all over the world can look to Zhangjiajie. The famous plan is that Russian warplanes cross the Tianmen Cave in the scenic spot. Although even CCTV was fooled in the end, it caused a great sensation at home and even internationally. The biggest winner of this marketing promotion is Zhangjiajie. Zhangjiajie once gave free one-year travel activities to primary and secondary school students all over the world, and such promotion has earned enough popularity! At that time, we drove to Zhangjiajie and entered the expressway service area near Zhangjiajie scenic spot in Hunan. There are free windows and sales points everywhere for tourists to use, which makes people feel kind before entering the scenic spot!

In recent years, Zhangjiajie has shown tourists the propaganda of the new glass bridge. Although this is a stunt, I don't I don't know how many tourists it has attracted! As mentioned above, the development of tourism depends on natural resources on the one hand, and publicity and reception services on the other! I hope the above ideas will help you! Picture sharing Zhangjiajie pictures