Some people in the catering industry believe that catering has always been an industry that requires diligence and diligence. Star IP can only be a good signboard, but it cannot be a shortcut to success in the highly competitive catering industry. Stars will not give up performing arts after opening a shop, and naturally they will not invest too much energy in restaurants, mostly entrusting them to others, so quality and quality are difficult to control. In addition, the pricing of star catering is generally high, and most people go with the mentality of early adopters or supporting stars. If we only rely on the star platform without attractive dishes, it is more difficult to maintain passenger flow and long-term development.

then, the influence of food taste on restaurants can not be ignored. At the beginning of the opening of many star restaurants, the business is very hot, but the marginal effect brought by the star's "popularity" is decreasing. After satisfying curiosity, once the guests find that the taste can't keep up with the restaurant's name, they will naturally stop supporting it. Therefore, catering can stand the test of time only if the taste is guaranteed.

The unit price of its dishes is mostly in the range of 21-51 yuan, with a per capita price of around 1.21, which is easily accepted by the public. On the other hand, although "a fantastic person" is full of gimmicks and boss is very popular, the per capita price of 311 yuan is really a bit unacceptable for ordinary diners.

Secondly, most stars, as amateurs who open restaurants, don't put too much energy into this sideline, but choose to be "shopkeepers of cutting hands" and leave the restaurant to others, which will easily lead to internal management problems. For example, Bao Beier's "Spicy Zhuang" hot pot was once exposed to pass off the blood of cattle and sheep as duck blood, but he himself said he didn't know it, and Han Han's restaurant has repeatedly found out hygiene problems, which are taboos for catering enterprises.