Xiji Tian Xiang Health Industry Group is a large group company focusing on research and development, production, sales, consultation, planning and management of health products, and also a direct selling company. Its products include health food, health care products and cosmetics.

A direct selling company refers to a company that sells products or services directly to the final consumers, usually face to face. In order to better understand the needs and feedback of consumers and provide personalized products or services, it will establish contact with consumers through direct sellers.