Judging from the financial report of Haidilao, the shrinking profit was mainly affected by the epidemic. In the future, with the economic improvement, the performance of Haidilao is expected to pick up. Judging from the financial report released by Haidilao earlier, its net profit last year was only 231 million yuan, down by more than 91% year-on-year. Haidilao also gave the specific reason for the loss, that is, because of the blockade of the epidemic, the shops under the catering line closed, resulting in losses. Because you know, although the store is closed, the rent and employee salary need to be paid on time, which has a great impact on the chain restaurant brand Haidilao.

In the domestic hot pot industry, Haidilao is definitely a star. It is often reported by the media that some guests wait for hours at the door in order to book the position of Haidilao, and even scalpers queue up to get the number and then sell it. Moreover, the reason for attracting so many customers is the excellent service of Haidilao, which makes many customers feel intimate, whether it is manicure, massage service or various gifts.

In fact, another reason for the decline in profits of Haidilao is that the large-scale expansion last year, although the epidemic affected its performance, did not stop. Last year, the number of new stores in Haidilao increased by more than 511. After the opening of these stores, the revenue was not optimistic in the face of various blockades. However, with the improvement of the epidemic, the domestic consumer market began to improve, and the performance of Haidilao should be able to return to the previous level this year.

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Last year was a difficult year for the catering industry, even for the hot pot industry? Big Mac? Haidilao is hard to escape.

on the evening of March 1, Haidilao, with a total market value of HK$ 364.9 billion, disclosed its performance forecast for 2121. It is expected that the net profit in 2121 will drop by about 91% compared with the net profit in 2119. According to the announcement, the net profit of Haidilao in 2119 was 2.347 billion yuan, which means that the net profit of Haidilao in 2121 is only 235 million yuan.