I. Activity Name
In Memory of Teachers
II. Activity Background
Once a year, the autumn winds are strong, and it's not springtime, but it's better than springtime. Along with the bell of the new school year, we ushered in the 20xx Teachers' Day. Teachers are hard-working gardeners, silent dedication, in the Teachers' Day is approaching, Tianjin University of Science and Technology Volunteer Association called on all students to offer a most sincere blessing for our beloved teachers, so that "September 10" in the brilliant light of the golden autumn has become a warm landscape for the teachers and students of the University of Science and Technology to create a period of campus aroma journey.
Third, the purpose of the activity
Through a simple way and the corresponding publicity activities to give students an opportunity to be grateful, and close the distance between the hearts of teachers and students. At the same time, in the campus to create an atmosphere of respect for teachers.
Fourth, the form of activities
1, golden September, golden blessings. Write down your blessings on the banner or what you want to say to the teacher.
2. Give flowers. Offer a carnation to each staff member of the school, congratulate our gardener happy holidays. Express our respect for teachers,
V. Activities unfolded
A. Presentation of flowers:
1, pre-preparation.
a. September 9 to go to the florist to buy flowers. The collection of bottles for simple processing, made into our needs "vase".
b, will be produced by the Department of small cards, tied to a small bottle, signed "Youth Volunteer Association", you can also write a simple blessing.
2, the activities of the process:
September 10, before the first class (also optional in the evening of September 9), will be prepared flowers, placed in the main building have classes in various classrooms.
B. Golden September, Golden Blessing:
1, the location of the activity
small soccer field
2, the preparations:
There is a publicity department to produce a poster, the theme of "Golden September, remembering the teacher". To make a blessing with a display board (you can modify and use the display board used in 5.12 activities)
3, the activity process:
Arrange for the second period of the students who do not have class, lift tables and chairs, set up the activity site. Invite passing students to write down their blessings for teachers. (Publicity Department students pay attention to publicity, at the same time, this is also an opportunity to more students to show our club)
4, the list of items:
Zhixie social flag. A number of pens, stickers, tables (2), chairs (3)
Six, the activities of the budget:
Flowers: to the market price shall prevail, try to control in about 40 yuan.
Convenience Stickers: 20 yuan
Mall Activity Planning Part 2I. Activity Concept:
The Spring Festival is approaching, which will set off a new wave of sales boom. In order to prevent other competitors to seize the pre-holiday market, the mall will be in the counter discount on the basis of the launch of the "full x minus x" activities, so that the company to integrate the promotion, the formation of a unified caliber of publicity, to improve the activities of the consumer's attraction.
Second, the theme of the event : "Golden Dog Wang Caixie welcome the spring, after the discount buy 200 minus 50"
Activity time: xx January - xx February
Activity list:
sp Activity No. Activity time Remarks
1 discount, the first time to buy 200 minus 50, the second time to buy 200 minus 50, the second time to buy 200 minus 50.
1 discount buy 200 minus 501/7-2/5 on the basis of discount buy 200 minus 50, according to the difference in the industry can reduce the strength of concessions.
pr activities 1 welcome the Spring Festival Nafu God of Fortune to send red packets 1/29 on the first day of the Lunar New Year to customers to distribute red packets.
2 fifteenth Lantern Festival, shopping for New Year's dinner! 2/12-13 cumulative shopping amount of the highest person can get a table of catering package.
Commodity sp activities
sp activities 1: discount buy 200 minus 50
Activity time: 1/7-2/5 (30 days)
Activities:
1, where in the activity period, the shopping mall in the one-time purchase of 200 yuan can be in the payment immediately minus 50 yuan.
2, the reduction of cash to a single ticket shall prevail, that is, a single computerized ticket full of 200 yuan or more than 200 yuan are 200 yuan, each ticket regardless of the amount can only be reduced by 50 yuan.
Activity rules:
1, in addition to special counters and individual goods in the mall, the rest of all counters are participating in the activities; do not participate in the activities of special counters and individual goods, will be "this counter does not participate in the activities of the" express;
2, the customer in the payment, directly according to the amount of the small ticket reduction of 50 yuan.
3, full of 200 yuan or more than 200 yuan of a single ticket, regardless of the amount of money can only be reduced by 50 yuan, the ticket can not be cumulative;
4, the cashier in the collection, the computer stamped on the ticket "buy 200 minus 50" seal, in order to after-sales service when checking;
5, not participating in the activities of the counter in the "this counter does not participate in the activities of" expressly;
5, do not participate in the activities of the counter in the sales ticket on the "do not participate in the activities of" stamp, so that the cashier correct cash register.
With the department:
1, the Ministry of Operations and the supplier to negotiate deductions, in principle, the counter must be based on the discounted 50 yuan, the cost borne by the supplier, can be adjusted according to the actual situation of the intensity of the deductions, in principle, the company does not reduce the deductions; and on January 4, 6:00 p.m. before the list of participating in the activities and do not participate in the activities and the number of counters reported to the Ministry of Planning to facilitate Publicity production;
2, the floor supervisors and cashier supervisor of the shoppers and cashiers for the activities of the rules of the training, to avoid activities in the customer complaints;
3, the Planning Department of the activities of the comprehensive integration of information, to facilitate the activities of the publicity package.
Commodity pr activities
pr activities 1: welcome the spring Nafu God of Fortune to send red packets
Activity time: 1/29
Activities:
The first day of the Lunar New Year, where I shopping mall points card shopping customers, regardless of how much the amount of money purchased, you can get us to send the wealth of red packets; red packets are limited to a limited number of people, while supplies last.
Activity details:
1, during the event, where to my shopping mall points card shopping customers, regardless of the amount of shopping, you can get a red packet, the red packet for 20 yuan cash coupons, *** sent out red packets of 100 copies, first-come-first-served, sent out until the end.
2, customers with computerized tickets to the main desk to register to receive the red envelope.
With the department:
After checking the customer's sales vouchers, the staff at the main desk will recover the computerized vouchers as an audit trail for the delivery of red packets, and ask the customer to sign to confirm.
pr Activity 2: fifteenth Lantern Festival, shopping to send New Year's dinner!
Activity time: 2/12-2/13
Activity content:
During the activity period, all shopping in our mall, you can participate in this activity; two days of cumulative shopping in the highest amount of customers will be able to get the mall's gift of the Lantern Festival New Year's Eve dinner table. You can bring your friends and family, *** enjoy the warmth of the reunion moment!
Activity rules:
1, the customer with the February 12 and 13 computerized tickets to the first floor service desk to register the amount of shopping, and leave the computerized tickets as proof of audit.
2, customers need to leave their names and ID numbers when registering, and the winners will receive their prizes with their ID cards.
3, the activities of the deadline for February 13, XX at 4:00 p.m., the mall will be February 13, XX at 5:00 p.m. in the form of posters will be announced in the shopping mall door winners.
4, the winners can get my mall to send the "reunion dinner free card" a card to the mall on the third floor of the "Guilin people" food court can enjoy free "reunion dinner" a table. The "Guiliners" food court on the third floor of the mall can enjoy a free "reunion dinner" with the card.
With the department:
Finance Department and Guilin people negotiation from my mall account, offset the cost of 200 yuan package seat.
Third, the cost budget:
1, the cost of activities:
Type content expected cost (yuan) Remarks
sp after discount buy 200 minus 50 supplier to bear the Ministry of Operations according to the counter to adjust the intensity of deductions, the company does not in principle reduce the deduction point
pr1, to welcome the spring Nafu. The God of Fortune sends red packets XX cash coupons
2, fifteen haunted Lantern Festival, shopping to send the New Year's Day meal!200
Subtotal 2, 200 of which cash coupons XX
2, the beauty of the display costs:
Item specifications content quantity cost (yuan)
Door head (photographic kt board) 6.92mx1.1m Chinese New Year, the Lantern Festival, Valentine's Day 2620
Door columns (photo-KT plate) 2620
Door columns (photo-KT panel) 6.92mx1.1m Chinese New Year, Lantern Festival, Valentine's Day 2620
Doorpost (portrait) 3.37mx0.84m Chinese New Year activities 6510
Big Kanban (airbrush) 3.6mx7m Chinese New Year activities 1380
Small Kanban (airbrush) 2.8mx1.7m Chinese New Year's Eve, Valentine's Day 180
Elevator baffle (portrait kt board) 2.4mx0.9m Chinese New Year, Chinese New Year, Valentine's Day 2175
The first floor hanging (photo kt board) 1.8mx0.6m Spring Festival activities 6260
Activity logo (photo kt board) 0.45mx0.45m counter posting (diamond) 1XX00
Can not be expected to cost 1,000
Subtotal 4, 025
3, the media costs:
Content Size Area Unit Price Discount Quantity Discounted Price
SMS 10,000600
TV advertisement news 60 minutes 5-7 days 3,000 yuan
Subtotal 3,600 yuan
Activity cost: 2,200 yuan
Display cost: 4,025 yuan
Media cost: 3,600 yuan <
January to February promotional activities cost a total of: 9,825 yuan (including cash coupons 2,000 yuan)
Note: two months cost 9,825 yuan, including the Spring Festival, Lantern Festival, Valentine's Day three major festivals promotional and packaging costs.
First, the activity time
October 1-4
Second, the purpose of the activity
With the Chinese traditional festival "Mid-Autumn Festival" the second longest period of the Chinese people.
Third, the theme of the event
"Gold" happy constantly "gold" colorful
Fourth, the content of the event
1, to Mom and Dad's most pure filial piety gift
During the period of the activity, the purchase of XX jewelry elderly bracelet or peace button, Jade Buddha, a series of products, that is, a gift of high-grade "Jade Buddha", a gift to the elderly. series of products, that is, a gift of high-grade "gold moon cake" box.
2, to love the most value-added gift
During the activity period, couples only need to pay a deposit of 9.9 yuan into the store, you can get a gold foil roses and "love preservation of the value of the card" a, such as half a year to the store to buy the wedding three gold can be offset against the use of 200 yuan;
Such as a one-year period to the store can be offset against the use of 300 yuan;
Such as one year to the store can be offset against the use of 300 yuan;
The store can be used to buy a series of jewelry. 300 yuan;
If it is 2 years time to the store can be offset 815 yuan.
3, give yourself the luckiest gift
During the event, 815 yuan, 1815 yuan, 2815 yuan, 3815 yuan, 5815 yuan, 8815 yuan, such as diamonds, gold, K gold series and other limited pop-ups sold for a limited time.
4, to the family's most reunion gift
During the event, the gold series of consumption of every full 1,000 yuan that is, 100 yuan of jewelry, K gold coupons. Consumption of 3999 yuan, you can get a free ** studio to shoot a family photo photo.
The complimentary vouchers can be used overlappingly, and each category can only be used once. The family photo can be taken with a local studio for "different business alliance". Sending a voucher for a family photo shoot can help the studio increase awareness and drive traffic into the store.
Fifth, the activities of the layout
1, the outside layout
Hanging five cage lights, paste a pair of Mid-Autumn Festival couplets, put a table, the top of the activity leaflets, the table on both sides of the x-stand for the activities of a pair of racks, arranged for a person in charge of
2, the inside layout
(1) Set up a special counter for Mid-Autumn Festival, such as gold mooncakes, etc., set up a guide plate, and take a variety of ways to display, giving people a sense of abundance.
(2) the launch of the Mid-Autumn Festival merchandise combination set, (gold bullion category), the product is divided into grades, such as 5,000 yuan, 10,000 yuan, 15,000 yuan, etc.
(3) in the cashier's desk at the placement of merchandise gift boxes and beautiful wrapping paper (service gift customers)
Six, the activities of publicity
(1) in the LED display to join the Golden Autumn activities.
(2) At the scrolling screen at the front of the store, the details of the event are played in a loop.
(3) Invite new and old members to convey the Golden Autumn Campaign.
(4) In the pre-event sales, salespersons widely publicize the Golden Autumn Campaign.
(5) Produce exclusive leaflets for the event.
(6) Arranged for employees to distribute leaflets in the evening in the crowded square to increase publicity.
(7) For this event in advance through the newspaper or radio to warm up the market.
(8) The planning of the property next to the train station.
(9) Media publicity content.
(10) Golden Autumn special goods on the market (gold moon cakes, Mid-Autumn Gold stamps, etc.) start selling.
Mall activity planning Part 4
1. Spring Festival promotions can be divided into two steps:
Welcome Spring Festival and celebrate the Spring Festival, focusing on the celebration of the Spring Festival. (This plan is suitable for the Spring Festival festival "celebrate the Spring Festival" held.
Welcome to the Spring Festival time to choose is December 29, 20xx - 31, 29 is a Saturday, the weekend promotion can be used to "welcome the Spring Festival" to create momentum.
The time to celebrate the Spring Festival is January 1, 20xx - January 3, 20xx.
2. The promotion focuses on clothing and home appliances, both of which are purchased by customers during the Spring Festival, and are the main source of sales profits for businesses.
3. The Chinese New Year is the beginning of a new year, and in order to thank members and customers for their long-term review in the past year and continue to visit in the new year, you can carry out special promotions for members.
4. Before and after the Spring Festival is also the climax of the wedding consumption, which can be carried out accordingly promotional activities.
The mall Spring Festival program of special planning activities:
(a), two yuan home appliances shocking giveaway
20xx = 2000 + 2
shopping 20xx yuan, and then spend 2 yuan to buy VCDs, rice cookers, telephones, gas stoves, cassette recorders, and other products valued at two or three hundred yuan. The goods.
Operating Instructions:
* 2 yuan optional items should be rich and varied, to give customers a greater choice
* average value of goods in various shopping malls and supermarkets can be based on their own strength to set out the standard, but preferably with a wide range of attraction, compared with the normal price gap is very obvious, can cause a sensational effect of the goods. For example, VCDs, rice burgers, gas stoves, tape recorders and other commodities worth two or three hundred dollars.
(2), 20xx roses bloom in the new year
All into the mall supermarket shopping customers, with a shopping ticket can receive a rose, ***20xx, until the end of the gift.
Operating Instructions:
* This activity can also be taken to customers to send the way, whether or not shopping, are given a rose, but to focus attention on preventing the phenomenon of crowded coaxing.
* Activity time can be 1-2 days, depending on the strength of the business and the first day of the gift effect. The time of the gift according to the business hours to start.
(C), the new year - to move a pot of flowers and plants home
In the new year, people often like to add some flowers and plants and other ornamental items. In the shopping mall in front of the exhibition of different kinds of flowers and plants, and with the text description and lecturer on-site introduction to explain, will attract a large number of people to watch; at the same time, you can also organize a number of flowers and plants for on-site sales.
Activity location: the square in front of the door or the center of the hall operation instructions
1. activities to the exhibition as the main, sales as a secondary. The exhibition is to a certain extent to improve the taste of the mall, in order to provide consumers with an opportunity to view, but also to guide the consumer interest, and convey a certain knowledge of the activities.
2. Exhibition content: In addition to flowers and plants, you can also display goldfish and so on. In the operation, the exhibition of flowers and plants is relatively more convenient and easy, handling and placement do not have to spend too much effort.
3. The exhibition of flowers and plants needed to contact the botanical garden or bird market and other units to assist.
(4), the new `year from the beginning of the movement - challenge your speed and stamina
Activity: Challenge stamina and speed competition, set up a treadmill at the scene, than who can run out of the treadmill in a minute how much distance, according to the results of the competition to set up awards and prizes. The awards and prizes will be set up according to the results of the race.
Prizes:
First Prize 1 sports shoes worth about 300 yuan
Second Prize 2 sports shoes worth about 200 yuan
Third Prize 5 sports shoes, badminton paddles, table tennis paddles and other value of about 100 yuan.
Operating Instructions
* Enrollment: take the pre-enrollment and on-site enrollment in two forms, pre-enrollment is December 25, 20xx -31, in the shopping mall door posted enrollment notice, to the shopping mall planning department to enroll. Enrollment is not subject to conditions. The number of enrollment is about 30-50 people.
* To speed up the race, 2-3 treadmills can be set up.
* Location: the square in front of the door
(E), the new year from love to start - donations to the Project Hope charity sales activities
Activity: the opening of the charity sales area, each sold one thing, the shopping malls will donate a dollar.
Sale of goods: backpacks, toys, books and other goods valued at 10-100 yuan
Operating Instructions:
* The Spring Festival is the beginning of a new year, a good start is half of the success of the sale of the beginning of the new year is conducive to a greatly enhanced shopping malls a good image.
* The mall donation method: can be sold the same goods to donate a dollar way, can also be a charity sale of all the sales of the percentage of commission; at the same time, you can also set up a donation box on the side, so that customers donate themselves.
* Invite a notary public to notarize the event.
* Jointly held with the relevant departments of the Hope Project, can also be twinned with the Hope Primary School, the formation of long-term help relationship.
* Invite relevant news media to interview.
(F), members of the thanksgiving return
Activity time: December 20, 20xx - 20xx January 10, time for 20 days the old year is over, the new year is coming, in order to thank members of the customer in the past year in the long-term review and the new year continue to visit, the special members of the customer in the past year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year, the new year.
1.
1. Members of the Grand Lucky Draw or points for prizes.
2. Membership specials: list some of the products that only members can enjoy special prices, the product coverage can be a little broader, including different departmental categories of goods, and with the site of the POP posters labeled as members of the special price.
3. To carry out the new card for the old card activities and preferential
Mall activity planning Part 5A. Activity background
Wal-Mart from a small township business to grow into a world-renowned "retail empire". And gradually developed into a leading retailer
Its footprints are almost all over the world to obtain the consumer's unanimous praise. From the opening in Shenzhen in 1996, there are now a number of supermarket chains have opened. Now Wal-Mart in Zhengzhou, the first branch of the opening of its specific activities are arranged as follows:
Second, the purpose of the activities:
1. The basic goal: to celebrate the opening of the store and the Dragon Boat Festival to celebrate the arrival of the low-priced concessions to the quality of products and services to win customers. Diffusion mall visibility to establish a good corporate image.
3. Marketing objectives: through the activities of the expansion of customer participation in the activities of pulling sales to increase the benefits of the mall and through the entertainment marketing way to increase corporate profits.
3. Long-term goal: to increase sales to expand market share and ultimately realize the unity of economic and social benefits.
Third, the current marketing situation:
1. Market conditions: the site in the busy business district around the reality of Beijing Hualian Jinboda and other large supermarkets and other competitors and may have potential competitors.
2. Product status: most of the products are mainly mass consumer goods with a wide variety of price differences in a complete range of goods.
3. Macro-environmental conditions: most of the consumer groups for the mobility of the population population density is high traffic flow of consumers, the actual demand and potential demand are very large.
Fourth, swot problem analysis:
Strengths: Wal-Mart has a strong scale effect. To a certain extent, it has great competitiveness. And its own continuous technological updates and purchase of satellites to create a strong supply chain management with a high degree of standardization of the business philosophy of scientific operation and marketing with characteristics of the training system is sound and other notable features.
Weaknesses: high operating costs and huge scale bring greater challenges in management, and face many problems in the development of foreign places.
Opportunity: the current development of the retail industry situation is very good market opportunity is very high and the grasp of the market analysis is conducive to enterprises to seize the opportunity to lead the new high tide of shopping.
Threats: The existence of real and potential competitiveness of the market risk factors.
V. Price strategy:
1. cost-based to similar products price as a reference and "everyday low price" slogan to launch the goods of good quality and low price.
2. Give appropriate quantity discounts to encourage more purchases.
Six, promotional strategies:
1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic results.
2. Maintain localized operations.
VII, advertising:
1. "5m" principle: the choice of newspapers and television media to inform customers of the opening of Wal-Mart in Zhengzhou and to convey the message of good quality and low prices and beautiful shopping environment to cause customers to buy desire to increase sales.
2. And with the form of street leaflets and to convey to customers Wal-Mart's business philosophy of "Everyday Low Prices" principle.
3. During the opening of the store advertising budget to invest more in the store after the opening of the boom should be immediately cut the amount of advertising to minimize unnecessary advertising expenditure to compress the amount of advertising to compress the cost at the same time to do to keep the goods of the low price.
4. Focus on point-of-sale advertising, i.e., pop advertising.
VIII, public **** relationship:
1. Establish and maintain a normal cooperative relationship between the enterprise and consumers.
2. Enterprises and suppliers to establish a good collaborative relationship to ensure the normal operation of goods.
3. Set up a science gallery to tell people how to care for resources and protect the environment in the form of pictures, objects, and styles, and to build good community relations.
4. Sponsor school children to participate in more public welfare activities to establish a good corporate image.
5. Invite officials to visit the company and attend press conferences.
Nine: business promotion:
1. Implementation of membership promotion: consumers can enjoy a variety of special services after becoming a member.
2. To the consumer promotion: give samples of reduced price marketing.
3. Grasp the demand characteristics now more seasonal goods and general sense of goods to promote to stimulate consumer demand to expand sales.
4.