Of the total transaction volume of more than 500 billion, only 654.38+00 billion was sold by Daren through small stores with their own e-commerce platforms, and another 300 billion was completed by jumping from live broadcast rooms and short videos to other e-commerce platforms.
The platform encourages enterprises to become a part of e-commerce supply chain by adjusting service fees.
From August 2020, if the products in the live broadcast room come from a third-party e-commerce platform, a platform service fee of 20% will be charged. If the goods come from a small shop, the tax rate is only 5%.
At present, the penetration rate of Mango TV in various platforms is extremely high among women aged 20-30, and it is still in the process of continuous penetration, but there is still a lot of room for male users and elderly users, and the user group also has great growth potential; ? Xiaomang e-commerce? Will form a. Video+content+e-commerce? The brand-new video content e-commerce model further enriches the ecological map of mango supermodel.
The operating indicators of Mango TV confirm the effectiveness of the company's content, and the user stickiness has been significantly improved. In July 2020, the growth rate of Mango TV users far exceeded that of other online video platforms. Mango TV users are more sticky, and user growth is more quality. ?
For Tmall, the biggest beneficiary of the annual Double Eleven Shopping Carnival should be it. Take the Double Eleven Shopping Carnival in 2020 as an example. Half an hour before the Double Eleven, the turnover exceeded 372.3 billion RMB.
In just half an hour, it exceeded the trading volume of the 20 19 Double Eleven Shopping Festival (the trading volume of Tmall in the 20 19 Double Eleven Shopping Festival was about 268.4 billion yuan). ?
Online Retail National Online New Year Festival was launched on120, 65438. By February 20th of 10, the national online retail sales had exceeded 700 billion yuan, and the online catering sales increased by nearly 50% year-on-year.
According to the 2020 annual economic report released by the National Bureau of Statistics, the national online retail sales in 2020 reached 1 1760 1 billion yuan, an increase of 10.9% over the previous year. Among them, the online retail sales of physical goods was 9,759 billion yuan, an increase of 14.8%, accounting for 24.9% of the total retail sales of social consumer goods. Meanwhile, in the online retail sales of physical goods, food, clothing and consumer goods increased by 30.6%, 5.8% and 16.2% respectively.
The data shows that in the first six days of the 5438+0 Spring Festival holiday in 2026 (from New Year's Eve to the fifth day of the first month), the online transaction amount of UnionPay reached 1. 1.8 trillion yuan, an increase of 3.9% over the same period of last year, and the transaction amount in the first six days of the Spring Festival was also the highest in the same period of the Spring Festival in previous years.