WeChat Friends Circle Ads Promotion Forms

There are various forms of promotion in the circle of friends to meet different promotional needs: promoting brand information, event information, public numbers, app downloads, card coupons, and local store services (such as catering and training)

1.Push brand information, event information

2.Push public numbers to attract people

3.Push app Download

4.Push WeChat Card Coupon

5.Push Local Store Service

Promote store service, at the bottom of the advertisement the location and name of the store will appear, click to jump to the store address and navigate to the store.

How to charge for WeChat Circle of Friends ads

WeChat Circle of Friends ads are charged on a CPM basis, i.e., they are charged on the basis of 1,000 exposures.

1. Scheduled purchase

Paid by one thousand exposures, different prices for different advertising regions, a single placement budget of more than 50,000

2. Local store services

The charge is the same as the scheduling for offline stores, a single placement budget of only 300 yuan or more.

3. Bidding to buy

Only support ordinary cities, the minimum bid of 30 yuan.

WeChat Friend Circle Ads in Practice - Process

How is the process of WeChat Friend Circle Ads?

The first step in the actual battle, you have to understand the process, cycle and so on, in order to save for a rainy day.

The first thing is of course to open an account, some people did not open an account in advance, to put only temporary, all kinds of relations to accelerate the audit, get very passive, it is recommended that you can first open an account. Not cast can also familiarize themselves with the background settings and requirements.

(If you have been manipulated by yourself, you can skip this part and look directly at - six, based on the data on the WeChat circle of friends of a few thoughts)

1 account

Please register and open the required account and function:

-Placement of the circle of friends ads need to be applied before Open the corresponding advertising qualification, which mainly includes three steps of registering public account, applying for WeChat certification, and opening the advertiser function, and it takes 5 working days on average.

2Creating ads

Clearly define the promotion target:

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Branding activities, application downloads, or public number promotion; choose the form of ads: graphic ads or video ads; and choose the purchase method of this ad: scheduled purchase or bidding purchase. The system will recommend appropriate placement settings according to the advertiser's different placement purposes.

3 Program Review

WeChat writes that it will provide feedback on the review within 24 hours, note that it is a working day. Plus the possibility of modification and resubmission for review, it is recommended that at least three working days in advance.

4 ads on line

After the audit you can rest assured that the ads on line, you can configure some preview whitelist, to ensure that certain people 100% see this circle of friends ads, add these people's micro-signals to the background whitelist, such as bosses, such as important cooperation channels in charge, no more than 40 people can be. Another thing to note is that the preview whitelist is limited to resident domestic users, must submit the micro-signal, does not support the cell phone number or QQ number; preview whitelist users must pay attention to the public number of the placement account.

5 Effectiveness tracking

Support online real-time monitoring of various data

During the advertising process, advertisers can monitor various data indicators online in real time. Within 3 working days after the advertisement is finished, advertisers can view the closing report online to fully understand the advertisement effect and optimize the subsequent advertisement strategy based on the data.

What are the fees for WeChat Circle of Friends ads?

After finishing the process, it's better to talk about money first, after all, this is most likely the first question asked by the boss. WeChat how much to cast, how to charge, how to monitor, a CPM how much money ah?

In fact, the WeChat circle of friends advertising 50,000 can be cast, not some reports mentioned in the motion of 10 million. But if you really want to throw a 50,000, it may be gone in a blink of an eye.

WeChat's circle of friends ads are mainly accounted for by CPM, the minimum budget for a single placement is 50,000 yuan, and the unit price is determined by the geographic location of the ads. Placement of geographic area is currently divided into three main classes: core cities, key cities and ordinary cities, the specific cities included in each class and the corresponding exposure unit price is shown below:

1. Core cities: 150 yuan per thousand exposure charges graphic ads, video ads for 180 yuan including Beijing and Shanghai.

2. Key Cities: 100 RMB for graphic ads and 120 RMB for video ads per 1,000 exposures

Containing Guangzhou, Chengdu, Shenzhen, Hangzhou, Wuhan, Suzhou, Chongqing, Nanjing, Tianjin, Xi'an, Shenyang, Changsha, Qingdao, Ningbo, Zhengzhou, Dalian, Xiamen, Jinan, Harbin, Fuzhou, and other 20 highly active cities

For example, an advertiser targets Guangzhou and Shenzhen. For example, if an advertiser targets Guangzhou and Shenzhen to place a circle of friends graphic advertisement with a budget of 300,000 RMB, the advertiser's advertisement can gain at least 3 million exposures in the two regions in total***.

3. Ordinary cities: the charge per thousand exposures graphic ads for 50 yuan, video ads for 60 yuan included in addition to the above 22 cities.

Example: an advertiser directed to the two regions of Dongguan and Zhangzhou to put the circle of friends graphic ads, the budget of 300,000 yuan, the advertiser's ads at least in the two regions of the total **** can be 6 million times exposure.

Additionally, depending on the situation, some exposure is not charged, WeChat defined as complimentary exposure: during the placement period, the same user viewed the advertisement more than once within 5 minutes, or viewed it cumulatively more than 8 times during the entire placement period.

Different placement amount of different forms of display

This is really a pit, a lot of companies in the decision to put the circle of friends, at the beginning is also the ambition to prepare to plan a more than BMW bull H5 program, and finally found that less than 1 million, WeChat only give you an outer layer of the map. So what, through the outer layer of the map can basically estimate the placement.

1. Ordinary customers: single placement budget less than 1 million

*Ad support configuration of 1 outer image

*Detail page support the use of the public number of graphic messages or fixed template style H5 page

*"View details" text chain support more choices: view details, download the application or booking activities Detail, download the application or booking activities. Details, download the app or book an event

2. Premium customers: single placement budget of 1 million to 5 million

*Ad support configuration of 1, 3 or 4 outer images

*Support the placement of video ads: the outer video is 6 seconds, and the full video is less than 300 seconds

*Detail page support the use of the public number of graphic messages, Fixed template style H5 page or custom H5 page (custom H5 page supports up to 2 pages of content)

*The "View Details" text chain supports more choices: view details, download the app, or book an event

3. VIP customers: single placement budget of more than 5 million

*Support video ads: the outer video is 6 seconds, and the full video is within 300 seconds

*The detail page supports the use of the public number's graphic message, fixed template H5 page or custom H5 page (the custom H5 page supports up to 6 pages of content)

*The "View Details" text chain supports more choices: View Details, Download App or Reservation Activity

3. The "View Details" text chain supports more options: view details, download the app, or book an event

Bidding to buy

Bidding to buy is suitable for advertisers who need to flexibly set up the time of delivery and reserve space to continuously optimize the content of the advertisement delivery.

-1. Core cities & key cities: bidding purchase is not supported for the time being

2. Ordinary cities: the minimum bid is 30 yuan/thousand exposures

Bidding to buy the service standards currently supported are as follows:

*Advertising support for the configuration of 1 outer layer of the picture

*Detail page support for the use of the public number of graphic messages or fixed Template style H5 page

*The "View Details" text chain supports more options: view details, download the app, or book an event