The contents of the tourism master plan are as follows. Aiken Tourism Planning Institute summarizes the following points for you:

1.Comprehensive analysis and forecast of the total demand, regional structure and consumption structure of the tourism market in the tourism area.

2. Define the scope of the tourism area, investigate and analyze the current situation, and scientifically evaluate the tourism resources.

3. Determine the nature and theme image of the tourist area.

4. Determine the functional zoning and land use of the planned tourism area, and propose the tourism capacity during the planning period.

5. Planning the layout of the external transportation system of the tourist area as well as the scale and location of the main transportation facilities; planning the direction, section and cross form of other road systems in the tourist area.

6. Planning the overall layout of the landscape system and green space system in the tourist area.

7. Planning the general layout of other infrastructures, service facilities and ancillary facilities in the tourist area.

8. Planning the overall layout of the disaster prevention system and security system in the tourist area.

9. To study and determine the scope of protection of tourist resources and protection measures.

10. Planning the layout of the environmental health system in the tourist area and proposing pollution prevention and control measures.

11. To put forward the recent construction plan of the tourist area, planning key projects.

12. Propose implementation steps, measures and methods of the tourism master plan, as well as management opinions in planning, construction and operation.

13. Analyze the overall investment in the development and construction of the tourist area.

2. Tourism development planning program

First think about where you are going to play! Then look at how much money you have in your pocket! The so-called according to one's ability is actually related to money. If you don't don't need money, you can have a good time and have fun. Get up when you want to! If you don't have money, you have to find cheap food and lodging, like a youth hostel! Eight people sharing a house and having to put up with the smell of socks. The truth is that local food is from inexpensive, authentic local properties!

3. Tourism planning project planning program sample

One day trip planning letter sample: 1. Activity theme: appreciate the natural scenery, cohesion class; 2. Activity time: Saturday, April 14, xx; 3. Activity personnel: all members of the third financial quality development class; 4. Location: Wuhan Botanical Gardens; 5. Purpose of the activity: Yangchun in April, the spring is full, nature In the warm spring breeze blowing gently. Flowers are in full bloom, new leaves are unfolding, and the scenery is fascinating. In order to strengthen the cohesion of the class, embody the spirit of unity and love, let the class show new vigor, and study and live with a positive mindset, our class will have a one-day trip to Wuhan Botanical Garden, so that the students who have just formed a new class can enter into each other while walking into the beauty of nature. Intransitive VerbsActivity Arrangements (a) Preparatory Planning1. In order to protect the interests and safety of the students, we chartered a bus together.2. Learn about the tour route, itinerary, and price in advance (ticket price 20, entrance fee 15, dinner 15 | per capita, food and water provided).3. Hold a class meeting. Explain the itinerary of the spring tour day to the students, so that they have a general understanding of the itinerary. At the same time, remind students of the problems they should pay attention to when traveling, such as not to leave the group without permission and act independently, pay attention to personal and property safety, etc. 4. Complete the staffing arrangements on the day of the event and maintain order on the day of the spring trip.5. Since there is no suitable restaurant in the Botanical Garden, it is recommended that students bring their own lunches, and then return to school in the evening to have a class meal.6. The person in charge should know in advance about the students who suffer from carsickness, and be ready to prepare for the appropriate measures. 7. Students from Zhang Mingwei conceptualized the arrangement of entertainment activities on the bus during the driving process, such as guessing games and singing pk. And adjusted the atmosphere in time to avoid the silence on the bus. At the same time, prepare the photographic tools for the trip, as much as possible to prepare the camera, Sutor group leader Chen Xiaohan will arrange cell phone photography students. 8. Note that the person in charge of each task should report the progress of each task to the person in charge of this activity in a timely manner. (B) the day of the event matters 1. Activity time: April 14, 8:00 a.m. in the North Gate collection. Once the personnel are in place, they will travel to Wuhan Botanical Garden in a collective bus to ensure the safety of all personnel.2. Activities: 1). On the way to the attractions, let the students exchange and share their experiences and interesting stories on the bus; play small games (string name game, frog dive, memory test, guessing game, idioms and song solitaire). At the same time, remind the students what to pay attention to when they play again.2) Upon arrival, go through the science building to the landscape greenhouse, visit the peony garden to the west, arrive at the water cloud room, azalea garden, tea garden to the north, and finally visit the east in turn;3) After lunch, arrive at the lawn and start the games (I have a thousand knots, big and small wind, solitaire, single and double numbers, want to have a home for about 20~30 minutes per game):4) If time permits, you can go to the East Lake for a Walking; 5), 16:00 p.m. return to school; 6) potluck dinner.3. Later work (1) count the items brought by all parties to determine the number of people; (2) to understand the degree of satisfaction of the students on this spring trip; (3) with the photos of this activity and the feelings of the students to create a souvenir book.4. Notes (1) before departure, the members of the Suto group to promote travel safety, remind students not to leave the team privately, but to act collectively. (2) generous and decent, don't don't make a lot of noise in the scenic area, littering, destroying public **** property, damage to the environment. (3) During the tour, keep your belongings safe to avoid loss or damage. (4)Remind students to keep their cell phones fully charged before departure and keep them on throughout the trip for easy contact. (5) In case of emergency during the period, report to the person in charge, who will handle the emergency work in time. (C) after the feedback work 1. hold a summary meeting, students exchange spring trip feelings; 2. the person in charge to listen to students' opinions and suggestions, summarize the work. VII. Emergency plan I. If the weather is not good on April 14, you can such as can not travel normally as planned, the activity time will be rescheduled

4. travel planning program how to do

Determine the location, route, time, weather, the surrounding environment on the line.

5. Tourism project planning and design program

The approval process of tourism development projects is different from real estate development projects, that can be not to say that it is more complicated, but many tourism developers themselves are confused or complicated. As an important part of tourism project development, it is worth writing some personal practical experience to share with you.

1. first planning program or project application?

Many developers in order to get the project, immediately thought of doing a program first. Without a planning program, I don't know what to do, how to make a project? Yes, the point of this question is to make a plan first and then apply for the project. Is this correct?

Let s refer to the information required to establish a real estate project:

Go to the Land Bureau for the land procedures for the transfer of state-owned land;

To apply for the land procedures, the Land Reserve Center unified to the Planning Bureau for planning conditions;

With the qualification of engineering consulting engineering consulting organization to prepare the project application report;

With the ability to energy conservation assessment of the engineering consulting agency to prepare the energy-saving assessment report;

go to the Environmental Protection Bureau to apply for the approval of environmental assessment;

apply to the Seismic Bureau for the opinion of seismic safety assessment;

go to the competent department of the project industry to apply for the opinion of the industry review;

the project application document of this unit;

the business license of the project unit and the code certificate of the organization institution.

In the materials required for this project, land procedures and planning conditions are needed for the first and second articles. How to apply for land formalities and planning conditions for many tourism development projects, especially the construction of tourist attractions?

Because many tourism development projects use collectively owned arable land, orchards, self-reserved land, forest land, grassland, residential land, barren mountains and wasteland, state-owned forest land/forestry, farms, pastures, barren mountains and wasteland, and waters. Even in nature reserves and scenic spots, they are not within the urban construction land use planning area and are not implemented in full accordance with the Town and Country Planning Law.

For example, in the nature reserves under the authority of the Ministry of Forestry, projects such as the construction of ropeway up and down station management buildings, reception facilities, visitor centers (which may be reported to the Forestry Department/Bureau for approval under other project names), tourist attractions, etc., can neither be submitted for approval of the construction land to the competent department of land and resources, nor to the NDRC in accordance with the approval process required by the department, let alone the accurate information required for the said projects.

However, it doesn't This doesn't mean that there are no tourism development projects that don't need approval, but different approval processes have to be found depending on the project.

Therefore, the discussion on whether to make plans or apply for the project first is to be decided according to the different authorities where the different lands are located, and the authorities for project approval will have to choose different project approval processes accordingly.

But this paper mainly focuses on tourism development projects in special land areas such as non-nature reserves, scenic spots, state-owned forests/farms/pastures. And according to the NDRC tourism development project approval process has been systematically analyzed unrestricted industry projects, so as to provide reference for tourism developers.

II. What materials need to be prepared for project application?

A question has not been fully addressed. By asking this question of what materials need to be prepared for a project application, we can work together to solve the problem. This question is posed under the assumption that applications for approval of tourism development projects should follow the NDRC's approval process for projects in non-restricted industries. First, the NDRC has restrictions on the size of investment. For projects generally not exceeding 10 million yuan (the limitations on investment scale vary from region to region), it is straightforward to prepare a project application form and submit a project description.

Can be filed; 10 million yuan or more of the project (investment scale is limited to differences in different regions), according to different investment scales, the need for the corresponding level above the qualification of engineering consulting engineering consulting organizations with engineering consulting qualifications to prepare feasibility study reports. Usually, the project w

Feasibility study report of the project prepared by qualified engineering consulting institutions;

Opinion of the competent department of tourism on the approval of the project;

Opinion on the location of the project planning and siting of the project issued by the administrative department of urban planning where the project is located;

Preliminary examination opinion on the project land (forest land, sea areas) issued by the land and resources department (forestry and sea fisheries department);

Preliminary examination opinion on the project land (forest land, sea area ) pre-approval opinion;

Project environmental impact assessment approval opinion issued by the environmental protection department;

Energy-saving assessment report (engineering consulting qualification is required) or fill in the Fixed Asset Energy Saving Registration Form;

Business license and other information.

The above information required for the application of tourism development projects, the project location of the city planning administrative department issued by the project planning and siting opinion letter is required, the need for project siting opinion, that is, do not need to submit the master plan program can be a project. Therefore, there is no saying that a project can only be planned to create a project.

But in practice, for tourism development project sites that are not in the urban/rural planning of the city/township area, the developer will generally make the planning program first, so that the master planning program or conceptual planning program reported to the government, and the local government and its subordinate departments to approve the project on the basis of the planning program.

After reflecting on the above procedures, I believe that the preparation of master planning programs for many tourism development projects is not the responsibility of tourism developers, but of the government. And there is no incentive for the government to prepare a planning program, which is driven by the tourism developers, who need a planning program in order to invest in land development.

For example, the Millennium Queen Town project mentioned above, for the tens of thousands of acres of land, involving state-owned forest land, barren mountains and wasteland, waters and collective cultivated land, self-retained land, villagers' home bases and other land, in the name of tourism developers to report on the region's master planning program is not justified. According to the latest urban and rural planning law, land use must be carried out in accordance with the plan. If there is no planning, how can we talk about whether the siting of the construction project meets the planning requirements?

Therefore, the master plan of the project should be commissioned by the tourism authority to be prepared by a tourism planning and design organization with the qualification of tourism planning at or above the corresponding level, and the requirements of the master plan should be compounded when the tourism development project is declared as a tourism project.

Three. Which tourism development projects need to prepare a feasibility study report? According to the above, not all tourism development projects need to prepare a feasibility study report, but according to the project location of the land authorities, the nature of the project site, the project construction content, the scale of investment and so on.

Construction projects are generally not permitted within the boundaries of world heritage sites, cultural heritage reserves and nature reserves, except for sightseeing facilities and a few tourist service facilities. So there is no application to the National Development and Reform Commission for project approval, but rather the construction content is approved by the appropriate authorities. In practice, there are also projects for the construction of reception facilities, ropeways, etc. within the above protected areas. The general investment scale of 10 million yuan or more projects need to be reported to the county-level development and reform commission for approval or record.

Investment scales of more than 30 million yuan or 50 million yuan (investment scale requirements vary by province) need to be declared to the competent authorities of the municipal development and reform commissions. Those exceeding 100 million yuan or 300 million yuan shall be approved by the provincial development and reform commission.

The establishment and approval procedures for scenic spots, tourist resorts, key cultural relics protection units, and national A-class tourist attractions shall generally refer to the establishment and approval procedures for non-restricted industrial projects stipulated by the National Development and Reform Commission. General investment scale of 30 million yuan or more or 50 million yuan or more by the municipal level for approval

Third, the economic situation is not good enough. Without certain economic conditions and investment, the tourism industry is not likely to be finished yet.

Fourth, the focus is not on tourism.

Relatively speaking, some places have better conditions for the development of industry or other industries, which are more conducive to promoting the local economy, so tourism is not the focus of development.

Fifth, the constraints of the institutional mechanism. Some places have good conditions in all aspects, but the administration of tourism, resource management, policy guidance and incentives are not smooth and strong enough, affecting the development of tourism.

2. Identify the highlights

The highlights are the most highlights, which can also be called highlights. The highlights mentioned here do not refer to the highlights of the planning text itself, but to a program that helps the planning place to find the highlights of tourism development. It includes tourism resources, tourism environment, management system, policies and regulations and many other aspects.

The elements that make up the highlights,

this is a name, that is, it is famous in a certain aspect, a certain point, in the province, the country and even the world.

Secondly, it is something new, recently emerged, newly discovered, or innovative and recognized in some way.

Third, it is rare, that is, rare or unique. A certain resource is rare in the whole country, or unique in your place. A certain practice or policy measure is original and original in this place, and plays a good role in promoting tourism development.

Four strangeness, with strange tourism resources, such as strange mountains and rivers, strange people, strange things.

Five is special. Some things you have, others have, but you have characteristics, there are intrinsic characteristics.

The above elements can not be in a place an attraction all have, but as long as have and outstanding, can form a highlight. Planning, must help locals to find such highlights. Only to find the highlights, and in the actual construction of the utilization, tourism development can be less detour.

3. Breakthrough difficulties

Difficulties and weaknesses (problems) are somewhat similar. Both are constraints on the development of a local tourism industry, but they are different. Problems are many, the difficulties are often only one or two; the problem is universal, the difficulties are often special; the general problem at a glance, but the difficulties should be carefully analyzed, carefully find; the problem floats on the surface, but the difficulties are hidden inside.

So, to find the difficult points is to find the main contradictions and contours. Finding the difficulty, you find the main contradiction, and then you grasp the outline, lift your eyes, and the other problems will be solved.

Therefore, in the planning, it is necessary to help the commissioner to find out the difficult problems restricting the development of tourism through a large number of in-depth and detailed investigation, comprehensive analysis and multiple comparisons, to plan the solution to solve the problem of the program, ideas and solutions, and to guide the commissioner to break through the difficult points and bottlenecks.

4. Finding Selling Points

Tourism products are essentially a kind of commodities, which need to have selling points.

Anji County, a beautiful countryside in the center of China, has 1.08 million mu of bamboo forests, with a vegetation coverage rate of 75%. The local air quality is good, the average concentration of atmospheric negative oxygen ions reached 8,000 / cm3. Anji thirty-three climate ecological evaluation indicators of the good rate of ninety-seven percent, the comprehensive evaluation results for excellent. From a single resource, it seems that every resource is a selling point, but more selling points are not conducive to audience awareness.

These resources have a **** the same characteristics, that is, more oxygen, good air, good air quality is a direct benefit of good health. From this perspective, Anji County is a very suitable place for health tourism. Therefore, the direction of tourism development in Anji County is summarized in six words, i.e. selling oxygen and keeping healthy. Bamboo negative ion is the biggest selling point.

5. Create an Explosion Point

The trigger point here refers to the factor that can trigger an explosion effect and promote explosive growth in the initial stage of tourism development or when it reaches a certain level. This factor can be a slogan, an action

For example, Anji Jiangnan Tianchi Scenic Area is an AAAA level tourist attraction. Huangping Hydropower Station is located in Anji County, northern Zhejiang Province, with a total installed capacity of 1.8 million kilowatts, ranking first in Asia and third in the world among similar power stations. Such a fully industrialized hydropower station, hidden between the mountains, serves two purposes and makes the best use of its resources. It was developed as an attraction project during the planning and construction period, especially in the Shangshui Reservoir area, which was beautifully named Jiangnan Tianchi and soon became Tianhuangping's most beautiful business card.

In order to change the scenic area seasonal tourism off-season long situation, the construction of Jiangnan Tianchi Ski Resort is based on the following reasons for the proposed: First, according to the 16 years of Jiangnan Tianchi temperature data statistics, December to February is basically 0 to -18 degrees, the climatic conditions are feasible. Jiangnan Tianchi is located at the top of a thousand meters above sea level, and Anji is surrounded by mountains on the east, south and west, with open terrain in the north, so that the north wind can drive straight in. There are ten to twenty snowfalls per year,

Two, Jiangnan Tianchi Ski Resort is the only winter field ski resort in Jiangnan, the whole length of nearly 800 meters, more than 60,000 square meters of snow plains. Is currently the most comprehensive, the highest technology in East China to expand the group. East China has a population of 400 million, the market space is vast.

Third, Zhejiang itself is a major tourist province, with a population of nearly 50 million people, tourism development potential is huge, but there is no large-scale wild ski resort. From the point of view of improving the off-season of winter tourism and single tourism function, this project is urgently needed.

6. Pay attention to the landing point

The landing point refers to the landedness and operability of the plan. In the preparation of tourism planning, in addition to a strategic height and a certain degree of foresight, but also pay great attention to the landing and operability.

The need to strengthen the landing and operability from four aspects.

The first is to strengthen the planning of specific areas,

The second is to strengthen the planning of specific projects,

The third is to strengthen the planning of specific time,

The fourth is to strengthen the relevant planning.

In the region-specific planning, the plan is both macro planning for the city's tourism development and development planning for counties (cities and districts) based on their geographic location, resource status and development status.

In terms of specific projects, there is both the spatial layout of the whole city and the development planning of specific product projects, such as tourism accommodation facilities. The planning made a detailed survey of the city's tourist accommodation facilities, made a scientific analysis of the city's tourist growth trends, and finally put the city and the counties (cities and districts) accommodation facilities development planning in place.

7. Grasp the key points

A good tourism plan, based on the full implementation of the General Principles of Tourism Planning, must highlight the key points.

First, the same plan highlights different elements. Clear and specific requirements are set forth for the elements of each plan. For example, the General Principles for Master Plans of Tourist Areas stipulates its five basic elements and thirteen basic elements. Although all of these elements are mandatory and indispensable, it still depends on the actual situation as to which ones must be highlighted and which ones can be succinctly described.

Second, different programs to highlight the focus of different programs. Different programs to solve different problems and different requirements. Especially some non-statutory planning, because there is no standard to follow, so it is particularly important to seize the focus. For example, the concept plan, the planning scope is generally larger, and the problems to be solved are mainly strategic. Emphasis should be placed on strategic issues such as development concepts, spatial structure, tourism image and product planning. Other aspects can be lighter.

Third, the planning of different products to highlight the focus of different products. With the booming development of tourism, more and more types of tourism products, need to plan according to the characteristics and requirements of various types of products. If an ancient village is to be restored, it should be based on the principle of equal emphasis on protection and development. If it is a new pest

For example, if you do a regional planning, you need to plan a lot of things. What are the nodes? Gui believes that the scenic spot is one of the important nodes, because the scenic spot is the core product of tourism. Only by planning several scenic spots in a region can the whole planning framework be basically established. Then again, a scenic spot has several projects. Attractions, visitor service centers, tourist toilets and other important nodes in the scenic area should be paid close attention to in the planning process, good planning.

9. Continuously create excitement

The important purpose of tourism is to bring more happiness and excitement to people. As a blueprint in tourism development and tourism product construction, tourism planning should provide more construction basis for this joy and excitement. Especially in the planning of scenic spot construction, more exciting points as the focus of planning.

Excitement is a sensual reflection, there are many factors that can stimulate a person exciting. Beautiful visual effects can stimulate people a storytelling, a childhood nursery rhyme, a table of hometown flavor of the meal, can cause people's interest homesickness. Planners need to think more and savor these factors to create more excitement.

There are many things that make up the buzz, and it can be a node. For example, the scenic spots are undoubtedly the main excitement of this scenic spot. Many new and creative sketches often attract tourists to stop and take pictures.

A tourism planning program can do the above nine points, the arrangement is reasonable, overall coordination, operability, is an excellent tourism planning.

6. Tourist attraction planning program

First look at the freshness rather than familiarity.

A good scenic spot planning program, the most important thing is to see if there is a novel idea. There are tens of thousands of attractions in China, the competition is so fierce, it must be creative novelty.

Second, look at the creativity rather than seniority.

A good tourism planning program, there must be two or three shocking, touch your heart of creativity.

Third, look at the benchmarks rather than bids.

First of all, look at the case more or less, can be found on the basis of judgment; the second is to look at the complete case, to see if there are a lot of wonderful shocking ideas.

Fourth, look at the market not the mayor.

Because the tourism plan has a procedure to report to the higher leadership for approval, the plan will reflect the will of the leadership.

A good tourism planning program, in which each project should be creative, two or three big projects should be shocking ideas, so as to attract tourists from all over the country, in order to be truly successful.

Fifth, look at the landing not gimmicks.

Many tourism planning institutes have elevated the concept of the project to a very high level, the design looks awesome, but when it comes to landing there is no way.

A good tourism planning project, built without looking at gimmicks, to land first. Can attract tourists to see things, which is the ultimate goal.

Sixth, look at the revenue not to look at the input.

Good planning project is to take into account the inputs and gains, is designed in phases in conjunction with the actual situation of the party, and not a big investment can lead to big gains.

Sometimes a small idea may bring a big market, can realize the rolling development, can promote the party s smooth transition.