Summary of work in department stores (5 general articles)

Time flies, the years are gone, and a period of work is over. Looking back on this extraordinary time, there are laughter, tears, growth and shortcomings. Let's write a summary of work for this year. Do you know the format of work summary? The following is a summary of the work of department stores that I helped you sort out (5 general articles). You are welcome to learn from and refer to it. I hope it will help you.

Department Store Work Summary 1

21xx At the end of June, I was hired to work in X Times Square as a supervisor in the women's clothing department. It has been five months since I was a manager at the grass-roots level, and I deeply feel that I am a terminal operator. Although I haven't worked for a long time, through several months of work practice and study, I have a deeper understanding of the company's development process and prospects, and I sincerely admire the amiable and gentle attitude of the company's leaders.

There is a saying called "Go to the right door and follow the right person", which means that when choosing one's own career, one should choose a good enterprise and a promising industry, and have a leader who is good at listening to opinions and is familiar with management. These factors are the key to the success or failure of a person's career. When I came to work in the company for a period of time, I already felt that I was really very lucky.

my main responsibility is to maintain the orderly operation of the entire women's clothing department's on-site operation order, specifically to the daily work content, mainly including the standardized management of employees; Product quality and brand management; After-sales service of goods, etc. It has been four years since the opening of X Times Square, during which it has gone through a lot of difficulties. However, the leaders of the company's management decision-making level, with their unique vision and flexible business model, have made the company's development speed and business scale increase year by year, and now it has become an ideal shopping place in X city. I believe this will make people in the same industry extremely envious, and the operation and management of shopping malls all condense the hard work of company leaders and their optimistic beliefs about the bright future. Therefore, I feel extremely gratified and proud that I can come to work in X Times Square. However, I have to put myself in the position of a third party to look at the problem objectively. Although the understanding is relatively simple, it may not be of great help to the company, but I think it is necessary to put forward some personal opinions in addition to my feelings:

1. The mutual connection and cooperation of various functional departments is the primary prerequisite for promoting the smooth development, implementation and completion of the work.

2. The hierarchical responsibility system between the superior and the subordinate is a necessary assessment standard for the employees' work completion.

3. The improvement and management of personnel training, staff salary and supervision system are the source of human resources for enterprise development.

4, the establishment of corporate culture is the inevitable trend of enterprise competition and market demand.

Speed, reputation and quality are important chips for enterprises to win. Although we have won the first opportunity in the speed of operation, first impressions are not necessarily the main ones. Among them, "X Mall", "X Mall" and the newly opened "X Mall" are in a better position than us in our business circle in the same industry, and perhaps their respective business names and marketing models are different. But in the final analysis, there is a service industry with the same characteristics as "customer terminal products". So, how to seize the opportunity and catch the customer's eye? This requires each of our employees to constantly recharge themselves and learn from the "big brothers and big sisters" in the same industry, learn from their strengths and make up for their shortcomings. Strive to cooperate with the leaders of the company's business decision-making level to do a good job in the fifth business year. Therefore, I plan to fully implement the peak season business strategy with the marketing of the Spring Festival next year as the guide.

1. further strengthen personnel management, and put an end to lax discipline from the source. We should not be special in discipline, let alone have an affair, and do not advocate making exceptions for some outstanding performers, which will hurt the strictness of discipline and the authority of management. Fair reward and punishment, so that the award is reasonable and the punishment is justified.

2. Improve the management level of commodities and the management pattern of mainstream brands. As the business director of a shopping mall, he must do a good job in the ideological work of merchants with his good psychological quality, keen observation ability, good service attitude and persuasion ability, and be polite and emotional.

3. Strengthen the management of commodity prices and sources. Put an end to the phenomenon of heavy goods, shoddy goods and providing three no products. Strive to strengthen detailed management in return and exchange.

4. Strengthen the supervision and management mechanism. Record and report the situation in the store in time, make timely solutions, and help merchants improve their work.

5. Strengthen emotional marketing. Through publicity and education of merchants, we can attract customers and promote sales with standardized display and honest service management. Resolutely do what you say, and explain or apologize in time for any mistakes in your work.

with the care and love of leaders, the support and cooperation of colleagues and the full cooperation of women's clothing staff, I have successfully fulfilled my job responsibilities and successfully completed all the tasks assigned by leaders, relying on strong teams at all levels. I will constantly improve my quality in my future work and try my best to meet the needs of various positions. Make the fifth business year better and more solid. Summary of Department Store Work 2

After 21xx years of major renovation and adjustment, the department store area of our store has been greatly improved in brand structure, brand quality, shopping environment, and sales, but compared with competitors (11,111), there are also shortcomings. Therefore, the following analysis is made after market survey:

The advantages of our store are mainly reflected in the following aspects:

First, it has certain advantages in terms of brand quantity and quality, which has a great brand aggregation effect

After major adjustments, our store has been greatly improved in terms of brand quality and quantity. Before the adjustment, the number of brands was about 121, after the adjustment, the number of brands was about 171, and the sales volume increased by 51%. In the introduction of brands, we pay attention to the nature of manufacturers' operation, and improve the proportion of direct sales of manufacturers. According to market positioning, we introduced brands with certain brand awareness but moderate prices. For example, in the adjustment of 21xx, the newly introduced brands such as Aizhe, Maqiyaduo, Yixun, Yibeisen and Luomanqi have good sales, can meet the local market demand, are moderately priced, and belong to the nature of direct sales of manufacturers, and can meet the requirements in terms of supply and promotion. Our store also has certain advantages in brand awareness, such as Belle system in leather shoes area (four), Pufeng in women's clothing area, Mocano, Caffrey, Weisman, Clothing True Color, Adidas in sports area, Li Ning, Jordan, De Beers and Tiffany in bed area, etc.

Second, the forms of promotional activities are more diversified

The promotional forms in XX department store are relatively simple, while the promotional forms and contents in our store are more diversified. During the 21xx years, a series of category promotion and cultural promotion were carried out while doing regular promotion. In June, related promotional activities were carried out around the World Cup, Father's Day and Dragon Boat Festival. During the World Cup, promotional activities were focused on sports series (especially for new brands), and static sports exhibition areas and live TV broadcast areas were set up. During the Father's Day promotion period, contact men's wear, men's leather shoes and leather goods for off-site sale, highlighting the theme of Father's Day. In October, the "Cosmetics Beauty and Skin Care Month" was launched, and the department accordingly launched the theme activities of beautiful travel, love in the golden autumn and unlimited gifts. At the same time, increasing marketing efforts and trying new promotion methods, such as limited time snapping up, have achieved obvious results in sales promotion.

in terms of cultural promotion, we should increase the promotion of theme activities, such as skin care festival and happy summer festival. In view of the summer vacation, the "Happy Summer Festival" was launched, and the children's clothing area was decorated with atmosphere, static models exhibition, children's clothing product knowledge gallery, etc. A children's clothing show and cultural performances were held in conjunction with Aide Kindergarten, and parent-child activities of baby competition were held. In October, a men's fashion dress competition was held with the theme of "My fashion is my master". At the same time, during the Christmas period, the literary activities of "Happy Christmas and Children's Dream" were also held.

Third, the promotion activities were relatively stronger.

The frequency of promotion activities in Wanjia Department Store was relatively small. Except for major holidays, there were few promotion activities at other times, and sometimes there was no unified promotion activities for one month, which could not be compared with Tianhong or our shopping mall. The recent large-scale promotion activities in Wanjia Department Store are mostly in the form of "buying and exchanging", which needs to make up the number and has a mantissa, which is more likely to lead to running orders. However, the "changing times" in our shopping mall is more acceptable to customers because it does not need to make up the whole number and has no mantissa, in fact, the discount is greater.

Fourth, the characteristics of department stores are more prominent

After 21xx years of major adjustment, the business area of our department store area has been further expanded, the concept of department stores has become more prominent, the number of brands has increased, the brand quality has been optimized, the brand effect has been revealed, and the market competitiveness has been further enhanced. At present, Wanjia is still the impression of a big supermarket in the minds of most customers, and there are certain differences between the shopping environment, brand combination and attention degree with our shopping mall.

There are advantages as well as disadvantages:

(1) The customer-gathering effect of supermarkets cannot be compared with that of Wanjia

Wanjia supermarket area is planned and designed according to the layout of hypermarkets, which has a stronger customer-gathering effect. At the same time, the dynamic design of the venue (department store area) is closely combined with the passenger flow direction of the supermarket area, and the supermarket area has a large passenger flow, which has a greater advantage in the local market. The advantages of the supermarket area are used to promote the sales of department stores. However, our shopping mall implements the management pattern of "department stores are the mainstay, while supermarkets are the auxiliary". The customer gathering effect of supermarkets can't be compared with that of Wanjia, and it can't play a good role in the dynamic design of stores.

(2) Difficult parking

With the increasing number of customers who drive to shop, the convenience of parking has become the standard for car owners. The difficulty of parking has caused a great loss of high-end customers in our store, which has had a great impact on sales. Parking difficulty is a big problem that restricts the operation of our shopping mall, and it is also an unavoidable competitive disadvantage of our shopping mall. However, Tianhong or Wanjia has ample parking spaces, which naturally becomes the first choice for high-end customers to shop. < P > (3) Membership system < P > In order to better play the role of membership cards and improve the loyalty of member customers to the branch, Wanjia's member customers can enjoy 9.84% discount on the whole category or even the whole venue, and do not regularly launch member days and exclusive products for members, which fully reflects the importance attached to members. Although there are gold cards and silver cards in our company's membership cards, in practice, all the membership cards only have the discount of points rebate. Although the discount of department store members (gold and silver cards can enjoy discounts) was introduced some time ago, the main products with correct prices can enjoy the corresponding discounts, but the probability of regular prices of department stores is relatively small, so it is of little practical significance, thus losing a great significance of gold and silver cards. It is suggested that the company make corresponding settings according to the membership level in the system. Different membership levels can enjoy corresponding discounts by swiping their cards, and the system will automatically generate them, so that members can enjoy real discounts. In addition, in Wanjia, you can earn points by entering the phone number or membership card number, while in our shopping mall, you have to swipe your card at the cashier to earn points, which brings inconvenience to customers' shopping, which easily leads to the loss of member customers.

Further improve the featured services and supporting projects:

We should stand in the customer's position, constantly think about the customer's needs, improve the corresponding featured services, meet the customer's needs, reflect a humanistic concern, and upgrade the shopping mall. For example, Tianhong Shopping Mall has launched free mail to facilitate self-help financial services. Some services have been added to the service desk: free drinking water, mobile phone gas station, convenience umbrella rental, regional map, bus route inquiry, free convenience box (sewing kit, medicine box), etc. The dress of the front desk attendant is professional and elegant, showing the style and standard of high-end shopping malls. Therefore, appropriately improving the treatment of image posts such as front desk service is a necessary means to improve the quality of personnel in this post. Add some supporting items, such as ticketing, dried flowers (flowers), water clusters, fabrics, men's fine products, home accessories, water bars, snack huts, etc., improve business items, meet customers' demand for one-stop service for shopping, leisure and catering, attract many customers' footsteps and enhance the popularity of the store.

lack of binding force on vendor management has affected the execution of the department.

due to the limited authority of the on-site department and the complicated handling process, the department lacks binding force in dealing with the on-site violations of the manufacturers, and the manufacturers are relatively indifferent to the on-site management, which affects the on-site execution. For example, if the supply of goods or rectification items are not completed within the time limit, the department can only report them layer by layer and wait for treatment, which is a long process and lacks timeliness. This will further increase the difficulty of on-site management. Whether the company can give the on-site department certain handling authority according to the nature or degree of the problem can be handled directly by the on-site department to the store manager in accordance with the company's relevant management system, such as a penalty of less than 211 yuan. This will help improve the efficiency and execution of the field department. Summary of Department Store Work 3

Time has inadvertently passed through my fingers, and in an instant, it is another year. Looking back on my work in xx years, with the correct guidance of the company leaders and the strong cooperation of my colleagues, all my work can be carried out step by step. Now I summarize my work in 21xx years as follows:

First, I strive to expand my knowledge in my work in 21xx years.

I think being a shopping guide is like taking a free MBA course, which has taught me a lot of knowledge and skills that I can't learn on campus. Nowadays, customers are becoming more and more rational and smart, so we must learn more and more professional product knowledge in order to sell products better and convince customers better, so over time, we have become experts in a certain field. Before, I couldn't even answer some basic questions about cosmetics, let alone say why. I think there are two problems: on the one hand, the company's training is not in place; On the other hand, the awareness of self-learning and growth is too poor. I think if I continue to do this, I will still be an ordinary nobody after ten years, and success will never be with me. In 21xx, I participated in several professional trainings organized by the company. In my spare time, I also went online to find various cosmetics and beauty knowledge to enrich myself. Now I can confidently say that I am an expert in beauty maintenance and skin care.

As a shopping guide, besides learning professional knowledge about commodities, I also need to learn a series of peripheral knowledge related to commodities. Only in this way can I be more confident, more expert and have a higher transaction rate. So, I use my spare time to participate in the work of other departments of the company and learn from my colleagues. Such a casual behavior made my business smoother and smoother, and made me one of the best shopping guides for the company's sales performance. Do more than others, learn more than others, so I will have more experience than others, so I will grow faster and earn more than others. Learning is for yourself, for wealth, for success and for happiness, so being an excellent shopping guide is not only a certain one.