The main reason for this phenomenon is that some food experts or self media over-rendering and retouching on platforms such as Xiaohongshu, resulting in shop-hunting content that looks more and more fake and inauthentic.

First of all, some celebrities or self-publishing media pursue higher exposure and revenue, and tend to publish brighter, more exciting and engaging food scouting content. In order to make the pictures more eye-catching, they will use all kinds of retouching software to process them, which results in the loss of authenticity of the content of the store visit, and even the discrepancy between them and the actual scene sometimes.

Secondly, in order to increase the attractiveness of the appearance and ingredients, some food shoppers often carry out a large number of "cosmetic operations" in the food plating, color mixing, etc., so as to achieve a more bizarre effect, which may affect the real quality and deliciousness of the ingredients and food, and thus affect the taste and the sense of actual experience.

For this phenomenon, consumers should have a more objective attitude to accept, you can judge the authenticity of the content of the store remake, and appropriate questioning of the store, to understand the real situation of the food. At the same time, consumers can do more to discover and share truly delicious food, improve their taste sensitivity and tasting level, and not blindly follow the behavior of the shoplifting from inauthentic. Stores should also be careful not to over-operate the food to ensure the quality and deliciousness of the food, to avoid bringing unwarranted negative word of mouth to themselves.