In July, the soft drink industry had the following trends: beverages ushered in the peak consumption season, and brands such as Wahaha, Pure Water Music, Panpan and Hezheng introduced new products; Huiquan International, Dexin Food and Bingfeng Beverage want to go public; Dongpeng Beverage, Wahaha, Dali Food, etc. promote the layout of production capacity; Wang Laoji, Dongpeng Special Drink and Nongfu Spring apply for trademarks; The winning rate of the unified beverage was not true, and it was fined 61,111.
drinks usher in the peak consumption season, and many brands push new products
In the midsummer, drinks usher in the peak consumption season, and many brands seize the opportunity to launch new products such as sparkling water, herbal tea, drinking water and fruit juice.
Among them, Wahaha, Yiming Food, Pure Water Music, Panpan and Yuanqi Forest have launched new products of bubble water. On July 5, Yiming Food launched "Angry Jun" lactic acid bacteria bubble water, which has three flavors: original flavor, white peach flavor and awakening grapefruit ginger flavor. Wahaha and Kaiyu Group launched "light nai" hyaluronic acid bubble water. Pure Water Music, a brand of mineral water owned by PepsiCo, has launched a soda bubble water, which is currently available in 451ml and 311ml specifications. On July 11, Panpan Food launched a new product of 1 sugar soda bubble water on the official micro-signal, which has two flavors: Kaman orange and Qingti grape. On July 9th, Yuanqi Forest introduced lime cactus flavored soda bubble water, in addition, pomegranate red raspberry bubble water was introduced in Chengdu, and pomegranate red raspberry bubble water was introduced in Beijing.
Heqizheng, Jiaduobao and Wanglaoji increase the herbal tea market. Heqi is launching two new products: Heqi Zhengqi bubble herbal tea and Heqi Zhengqi sugar-free herbal tea; A new zero-calorie product of Jiaduobao herbal tea was released in JD.COM by online cloud. Wang Laoji introduced a new product of sugar-free herbal tea 2.1.
besides herbal tea, there are some other new tea products. Wahaha launched a new product of Taoyuan Tea Series fruity tea on its official micro-signal; Xicha launched two new products: tender lemon and thick lemon. New sugar-free corn silk tea in Yuanqi forest fiber tea series; Unified launch of new sugar-free iced black tea products; Mengniu introduced sour milk to brew a new lemon, lemon and black tea flavor beverage.
also, jianlibao, nestle and yuanqi forest have introduced soft drinks. After a lapse of 36 years, Jianlibao pushed the glass bottle soda again and made its debut in Xi 'an. Similarly, Yuanqi Forest has also launched glass bottles of soda, which are specially designed for the layout of catering channels. There are three flavors of white peach, lactic acid bacteria and sour plum juice. On July 5, Nestle Coffee announced a sparkling coffee-flavored soda on the micro-signal.
drinking water is also essential in summer. Watson's new natural mineral water is on the market; COFCO Yuehuo launched a new product of 4.8-liter big barrel.
in addition, there are some other new products. On July 6th, Ipoh launched a new compound fruit juice drink: apple-flavored fruit water. On July 22nd, Coca-Cola released its brand COSTA new product: mocha coffee drink with strong alcohol flavor. On July 26th, Yuanqi Forest launched a new product, low-sugar coconut juice in summer. Innocent, a fruit juice brand, announced the launch of a new taste of fresh-beaten original fruit series, such as "Berry Berry is moving".
Huiquan International, Dexin Food and Bingfeng Beverage want to go public
In July, Huiquan International, Dexin Food and Bingfeng Beverage have plans to go public. Among them, Huiquan International has submitted a listing application, Dexin Food signed a listing counseling, and Bingfeng Beverage began to impact IPO.
on July 1, according to the disclosure of the Hong Kong Stock Exchange, Huiquan International, the parent company of authentic tea beverage brand, submitted an application for listing. Jefferies and HSBC are co-sponsors of the company.
In addition, Zhejiang Dexin Food Technology Co., Ltd. signed a listing counseling agreement with Anxin Securities. The company's main business is the research and development, production and sales of catering and beverage ingredients.
in addition, the time-honored Bingfeng beverage began to impact the IPO. Xi 'an Bingfeng Beverage Co., Ltd. submitted the pre-disclosure version of the prospectus to the main board of Shenzhen Stock Exchange, which officially impacted the IPO. According to the prospectus, Bingfeng plans to issue no more than 61 million shares, and the amount of funds to be raised is 669 million yuan, which will be used for the renovation and expansion project of glass bottle production line, the marketing service network upgrade and brand building project, and the information management platform construction project.
Dongpeng Beverage, Wahaha, Dali Food, etc. promoted the production capacity layout
In July, Dongpeng Beverage, Wahaha, Dali Food, etc. promoted the production capacity layout by building production bases, production lines and new factories.
among them, Dongpeng Beverage and Wahaha intend to invest in a new production base. On July 31th, Dongpeng Beverage announced that the company and Changsha Jinxia Development Zone signed the Admission Agreement for Dongpeng Beverage Central China Regional Headquarters and Production Base Project, and planned to invest in the construction of Dongpeng Beverage Central China Regional Headquarters and Production Base Project in Kaifu District of Changsha, with a total investment of 611 million yuan. On the same day, the signing ceremony of Wahaha Wencheng Intelligent Beverage Project was held in Hangzhou. It is reported that Wahaha will invest nearly 511 million yuan, covering an area of 1.21 mu, and plans to build four intelligent production lines to produce milk drinks, purified water, nutrition express lines and other products, with sales reaching 1 billion yuan after production.
In addition, the production bases of Yuanqi Forest and Hua Bin FMCG have been put into operation. On July 21th, the northern production base project of Yuanqi Forest (Tianjin) Beverage Co., Ltd. was officially put into operation in Saida Industrial Park, Xiqing Economic and Technological Development Zone, Tianjin, mainly producing tea drinks, sparkling water, functional drinks and other products. The estimated output value after commissioning is 3 billion yuan. In addition, three production lines of Yuanqi Forest in Dinghu District of Zhaoqing have been put into production, and the fourth production line is expected to be installed and tested in October this year. On July 28th, the opening ceremony of Hua Bin FMCG Guizhou Functional Beverage Production Base was held. It is reported that the Hua Bin Guizhou production base project will be built in three phases, with a planned total investment of 611 million yuan and a construction period of 6-8 years. After the completion of all projects, the annual output value is expected to reach 3.5 billion yuan.
In addition, Haiyue Food Juice Beverage Production Project started in Luoning County, Luoyang City, Henan Province, with a total investment of 451 million yuan. The main products include aerated drinks and non-aerated drinks, such as sparkling juice, aerated fruit tea and protein drinks. The Herun Functional Beverage Project in Tiefu Town, Pizhou City, which was invested by Fujian Midouxiong Biotechnology Co., Ltd. for 371 million yuan, is about to be put into production.
Wang Laoji, Dongpeng Special Drink and Nongfu Spring applied for trademarks
Recently, Wang Laoji, Dongpeng Special Drink and Nongfu Spring applied for trademarks.
Among them, Guangzhou Wang Lao Ji Da Health Industry Co., Ltd. has applied for registration of several trademarks such as "Newly Married", "New Year" and "Promotion", and the international classification is beer and beverage. Dongpeng Beverage (Group) Co., Ltd. applied for registration of several "shake latte" trademarks, and the international classification involved beer and beverage, convenience food and advertising sales. Nongfu Spring has added the trademark application information of "Nongfu Sanquan", and the international classification involves food and convenience food.
the winning rate is not true! Uni-President was fined 61,111
A decision on administrative punishment recently disclosed by the State Administration of Market Supervision shows that Uni-President Trading (Kunshan) Co., Ltd. was fined 61,111 yuan for illegal sales with prizes and its subordination.
According to the administrative penalty decision, on February 25th, 2121, Binhai County Market Supervision Administration received a report from consumers that the prize-winning sales activity of "opening the lid and scanning the code to win a gift of 1,111 yuan" advertised on the 451ml unified fresh orange bottles sold by RT Mart Supermarket in Binhai was deceptive, and the supervision department was required to investigate and deal with it. According to the investigation by law enforcement officers, the organizer of the prize-winning sales activity is Uni-President Trading (Kunshan) Co., Ltd., and the assistance value obtained by the company by scanning the QR code in the bottle caps of fresh oranges with mobile phone WeChat is inconsistent with the actual situation, so the corresponding winning probability cannot be calculated in the lucky draw. In this regard, the Binhai County Market Supervision Administration believes that Uni-President Commerce (Kunshan) Co., Ltd. violated the relevant provisions of the Law of the People's Republic of China against Unfair Competition, ordered it to stop the activity, and decided to impose a fine of 61,111 yuan.
manufacturers and regulatory authorities responded to the detection of bromate exceeding the standard in drinking natural mineral water
On June 31th, Jiangsu Provincial Market Supervision Bureau issued a notice on the unqualified situation of 12 batches of food (No.33, 2121). Among them, 1 batches of drinking natural mineral water sold by Wuxi Auchan Supermarket Co., Ltd. and produced by Guangxi Bama Lilang Beverage Co., Ltd. were notified, and bromate did not meet the national food safety standards.
On July 3rd, Guangxi Bama Lilang Beverage Co., Ltd., a subsidiary of Bama Lilang mineral water, issued a statement on the unqualified problem, saying that the company decided to upgrade and rectify from four aspects. On the same day, the Market Supervision Bureau of Hechi City, Guangxi Province reported on the relevant disposal of this matter. According to the circular, the market supervision department of Bama County has instructed enterprises to recall all unqualified products and imposed an administrative penalty of 84,481.56 yuan on enterprises on June 8. At the same time, enterprises are ordered to strengthen self-examination and self-correction, formulate relevant rectification measures, further improve and implement the quality management system, produce qualified drinking water in strict accordance with relevant national drinking water standards, and resolutely put an end to the listing of unqualified products.
Editor: Food Safety Partner
Original article of Food Safety Compliance Division of Food Partner Network. Please indicate that the article is from Food Partner Network.