It's the Mid-Autumn Festival again. At this time of the year, the mooncake war among merchants has already started. In addition to some classic moon cakes, KFC, Starbucks and Naixue have also made moon cakes. When it comes to KFC, most people think of the grandfather with white beard. This year is also the first time that KFC has launched a mooncake gift box, which is inspired by the paintings and calligraphy collected in the Forbidden City and fantasizes about the Jade Rabbit and the Tiangong.
The combination of traditional culture and KFC moon cakes has brought a very novel type of moon cakes. It can be said that KFC has always been in China, and wanted to adjust the taste of Chinese people according to the traditional culture of China, before it launched Zongzi. Now his moon cakes are also very popular with Chinese people. I believe that most people know the brand Naixue, and their impression of him is also milk tea. And this time, he launched the national tide moon cake in conjunction with the Forbidden City, which also triggered many people's discussions.
It's not the first time that Starbucks has launched moon cakes. It can be said that what it does on moon cakes is quite foreign. Starbucks moon cakes, most people are willing to use it to give away, because its packaging is really popular. This year, Pizza Hut and Dunhuang Museum also launched a flying moon cake gift box, which contains two moon cakes limited by Dunhuang culture.
In addition, Luckin Coffee, Yuanqi Forest and Want Want have all launched mooncake gift boxes. It can be said that the catering industry is eager to share a piece of mooncake, because many brands can easily find mooncake manufacturers to cooperate. Moreover, moon cakes are a high-profit industry. The production of a moon cake may not cost too much money, but it can be sold at the price of dozens or even hundreds.
The joint launch of moon cakes is a strong cooperation, which can not only spread some cultures, but also endow goods with other values. Of course, the combination of these brands can't impact the traditional time-honored mooncakes. After all, the time-honored mooncakes are different from those they serve, but if you want to stand out from the crowd, you need not only a novel mooncake shape, but also a new taste.