Recently, an article called "Tencent has no dreams" swept the whole network. The author bluntly said that the rise and fall of billionaires like Tencent is not to make an explosion game, but to grasp the direction of the big era.

Coincidentally, shortly after the recent article was screened, Tencent's first quarterly report in 2020 showed that both revenue and profit increased substantially. So under the so-called last stop, I don't think Tencent is worried at all.

However, for the automobile industry with an annual output value of more than 8 trillion yuan, it may really be time for the last fight.

Affected by the epidemic, the originally depressed domestic auto market is even worse. For independent brands, especially non-first-line independent brands, it has reached a crossroads of life and death. If the upward breakthrough cannot be achieved as soon as possible, the future will only become more and more difficult until it is eliminated by the market.

As the sales force of FAW Group's own brand, FAW Pentium knows this well.

Therefore, since the release of "New Pentium" brand strategy on 20 18, Pentium has achieved a steady increase in sales volume and brand through product and organizational structure adjustment. However, FAW Pentium does not seem to be satisfied with this.

Sales rose against the trend.

In the era of stock competition, sales continued to decline and market share fell repeatedly. For China automobile brands, 2020 is undoubtedly a dark moment. If you want to break through, you must first ensure that sales continue to rise.

FAW Pentium is one of the few independent brands to do this in 2020.

After the annual sales volume of FAW Pentium reached 65,438+020,500 vehicles in 2065,438+09, up by 33% year-on-year, the cumulative sales volume of FAW Pentium reached 29,447 vehicles in the first four months of 2020, up by 65,438+03% year-on-year, which is not easy at a time when it is deeply affected by the epidemic.

The reason is closely related to the continuous upgrading of FAW Pentium in many fields such as channels, services and technology.

For example, since FAW Pentium launched the plan of "Hundred Stores Set sail and Thousand Networks Revival" last year, more than 100 dealer stores have been upgraded, and the brand image of "New Pentium" has been continuously improved. According to the latest data, there are more than 300 online dealers of FAW Pentium and nearly 700 cooperation channels of the second network, basically achieving full coverage of the first, second and third tier cities.

In order to continuously improve users' reputation, in terms of service, FAW Pentium launched a brand-new user service platform "Yun Teng E+", which fully integrated the owner service system, and realized a four-in-one comprehensive service system of "Pentium YOMI”APP, WeChat, official website and car machine, covering many services such as car inspection, car purchase, car use and car maintenance, which continuously narrowed the distance between enterprises and users.

The improvement of technology is related to the improvement of product competitiveness, and FAW Pentium spares no effort. Recently, T77 PRO's 4GB 15TD engine was certified by China Automobile Research Institute for its thermal efficiency of 00 1. According to the test of China Automobile Research Institute, the lowest effective fuel consumption rate of 4GB 15TD engine reaches 218.6g/kW h, and the highest effective thermal efficiency is 39.06%, which is not inferior to the engines of mainstream joint venture brands such as Toyota, showing that the competitiveness has improved rapidly.

According to the latest plan, starting from this year, FAW Group will also increase its investment in the Pentium brand, with an annual investment of 500 million yuan for brand building, 300 million yuan for research and development, and 2.4 billion yuan for three years.

On this basis, FAW Pentium promoted each other in brand, product and sales volume, and achieved the goal of going against the market, which is natural.

Seek greater change

As we all know, the personnel changes at the top of the enterprise have a great influence on the development of the enterprise. At the moment of anti-market growth, the high-level defense is still changing, which indicates that FAW Pentium is expected to usher in a greater change.

It is reported that Liu Changqing, the current general manager of FAW Pentium Car Co., Ltd., will go to the strategic management and business planning department of FAW Group as the general manager; The deputy general manager in charge of marketing of FAW Pentium Car Co., Ltd. will go to the marketing department, and Sui He will take over the related work respectively.

It is worth noting that both of them worked in FAW-Volkswagen. After the new management team is in place, it is expected to bring the successful management experience of FAW-Volkswagen to FAW Pentium and further enhance the competitive advantage of FAW Pentium and joint venture brands.

Of course, the personnel adjustment of FAW Pentium may also be related to the ongoing structural adjustment of FAW Group.

As we all know, in April this year, FAW Group completed the asset replacement of FAW Car and faw liberation, and FAW Pentium became a wholly-owned unlisted subsidiary of FAW. FAW Mazda, which was previously under FAW Car with FAW Pentium, will be changed from the shares of FAW Group, FAW Car and Japan Mazda to the shares of FAW Group and Japan Mazda.

Since then, FAW Mazda has risen to the same management level as FAW Volkswagen and FAW Toyota in the group. FAW Pentium will stand side by side with Hongqi and become an important passenger car brand under the Group. For Pentium and Mazda, this change is obviously a good thing.

Importantly, for FAW-Pentium, after the successful operation of FAW-Volkswagen, three new models of medium-sized pure electric SUV, hatchback and small SUV will be launched this year. Together with the Pentium T77, T33 and T99 already on the market, FAW-Pentium is expected to achieve the second acceleration in 2020.

Write it at the end

As the impact of the epidemic weakened, pent-up demand began to be released. This can be clearly seen from the improvement of domestic automobile market sales data in April.

However, in the face of the hard-hit world economy and the losses caused by the suspension and reduction of production in the upstream and downstream industrial chains of automobiles, the automobile market is still not objective. Therefore, the China Automobile Association optimistically predicts that in 2020, the sales volume of passenger cars in China will drop by about 65,438+02.5%. In this environment, the sales growth of FAW Pentium is particularly prominent.

With the arrival of the new leadership team and the listing of new products, what surprises FAW Pentium can bring to the market is even more exciting.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.