Snowflake beer's May 4th Youth Day ad copy, what can be shared?

March 18, this year, in the snowflake beer to break into the sky superX launch conference threw out two heavy news: Wang Jiale endorsement + title "the son of tomorrow" second season, followed by the subway, the airport, the elevator on the ads are fully rolled out. This specially customized for young people, positioning "born without fear" beer, a fire. May 4, snow beer released a set of positive energy posters on the exploration of bravery, with the words of the blood, to give you the power to set out to explore. Let's take a look at the content of this poster:

What makes you despair

is always the most hopeful

All the challenges that make your heart beat faster

are all tests to become a strong man

Seemingly insurmountable obstacles

are often stepping stones on the road to success

What can be explored is not an unknown world

This is not a world that can be explored, but a world that is not known. is not an unknown world

Any road not yet traveled

is a road that must be traveled

All endings

are new beginnings that are about to start

Roads that have no turning back

are extraordinary

All valleys

are only the next peaks

The peaks that can be The peaks that can be conquered

are not the highest peaks

This set of posters with the theme of "Youthful, Born Without Fear" utilizes a combination of "holiday elements + brand or product elements" in its copywriting techniques, such as the fact that young people are usually given a sense of courage and daring. Is usually given to the youth to go forward, dare to challenge and other labels, and snow beer brand "courageous" in line with the hot blood of the text and extreme challenges of the combination of sports pictures, very consistent with the product's tone. This is a great way to stimulate customers' desire to buy.

So, in the poster, you can try to use the "holiday elements + brand or product elements" template, but also pay attention to the text and pictures of the close combination, increase the emotional connection between customers.

Ye small fish copywriter, "new media copywriting and communication" author, WeChat public number: Ye small fish run run run (talkto520)

Anchorage Beer is expensive where

Reason: Anchorage Beer in the brewing of only the best quality of natural materials, to rigorous process control, through natural fermentation, low temperature storage and brewed.

No artificial ingredients, additives or preservatives are used throughout the entire process, and during fermentation, the centuries-old beech wood fermentation process is used to make the beer extra refreshing.

This is an amazing beer that smells like a saison, but tastes like an IPA. the taste of this beer can be said to be like a great love, slightly tart in the mouth, high bitterness, and slowly to taste the back of the fruity and sweet, and the addition of double the hops, and make it into the gospel of the IPA lovers.

After introducing the taste, I'll tell you about another great feature, which is the appearance, which has to be mentioned, the value of this beer is super high, the appearance of all the use of illustration style, very attractive to the eye, it is completely can rely on the face to eat.

Anchorage a **** seven beers, each of the illustrations are different, very own characteristics, but there is a **** the same point is now very hot, but also just entered the Chinese market, will definitely make you bright, want to feast on the IPA enthusiasts do not miss.

Anchorage is Alaska's largest city and the most important port, but because of its geography, it is often forgotten. In this city, there are eight breweries in one ****, and among these eight, there is one that is rarely noticed by tourists because of its hidden location.

This brewery, like the city, is called Anchorage Brewing.

Anchorage Brewing was founded in 2010 by Gabe Fletcher, whose brewery is as low-profile as its founders, with Gabe choosing to focus on the quality of his beers instead of trying to increase the brewery's popularity through social media.

Anchorage's style of beer is the New England IPA, a style born and developed in the New England region of the U.S. The cloudy appearance of the beer is also a typical feature, which many people call a "cloudy IPA".

Compared with the classic IPA, the bitterness of the New England IPA is more astringent, tropical fruit flavors are more pronounced, the bitterness is also lower, the mouthfeel is smooth, the sense of bubbles in the middle of the mouth, and the finish is dry.

Anchorage beer brand packaging is a major feature, the appearance of all hand-drawn illustrations, and even the opening will be based on the content and style of the illustration to match the design, the painting style is very pompous and realistic, so people can immediately recognize this series of beer.

It's not too much of a stretch to think of the beer bottles as works of art to be collected, and the overall design is very beautiful and Anchorage-esque.

Qingdao Beer's H5 copywriting, at this moment just want to drink drunk

Chinese New Year comes and goes, do not realize that everyone is starting to work again one after another!

This Spring Festival, Tsingtao bottle of wine, a H5 copy, let a person warm heart and stomach ~ ~ ~ ~

The Chinese New Year as an opportunity, in order to convey the brand's "get together" proposition

Choose the emotional way to enhance the communication with the consumer

In fact, it is a coherent 3-steps, like a piece of A warm-hearted little soft article

Interlocked, step by step

Step 1: Launching the "Buy Tsingtao Beer, Get Free Homecoming Mileage" campaign

A set of visually-created series of warm-hearted dynamic posters appeared in front of everyone's eyes,

formally launching the "Buy Tsingtao Beer, Get Free Homecoming Mileage" campaign

Formally launching the "Buy Tsingtao Beer, Get Free Homecoming Mileage" campaign.

Open the H5 and walk into the gathering street,

Here are the laughter of those who are gathering and the sadness of those who are unable to gather.

When you enter the New Year's dreamland

He carries the thoughts of his relatives

Through the streets and alleys

Besides the convenience stores that don't close for 23 hours

There are also the thoughts of his relatives

When you are savoring your own New Year's taste

Other people's family's reunion, but there is less of him

The H5 screen uses our copywriting to create a new message, and the message is "I'm not going to be able to get through the streets. The H5 image utilizes the contrasting techniques of our copywriting class and consists of two parts:

The upper part is a family drinking Tsingtao beer

The lower part is the people who can't go home because of various reasons

The split scene and the warm and cold emotions also form a great contrast

Together with the touching background music, it makes the H5 image full of moving power. is filled with the power to move people's hearts.

Step 2: Participation

This warm copy further improves the brand's temperature

All of the H5 scenes are linked together

and form a New Year's Eve street map

Transmitting a warm fireworks atmosphere

Step 3: Purchase Tips

Every case of Tsingtao Beer purchased is a donation of 4 miles in H5

The purchase of a case of Tsingtao Beer is a donation of 4 miles to the company. In the H5, every case of Tsingtao beer purchased is a donation of 4 miles,

and every share of Tsingtao beer is a donation of 0.5 miles.

This campaign is expected to donate 100,000 miles, and the actual number of miles donated will be final.

To buy beer, go to Jingdong's "Warm Heart Gathering Bar" (transformed from Jingdong's Tsingtao Beer flagship store).

At the same time, Tsingtao Brewery's official WeChat public website has also launched a "New Year's blessing emoticon pack", adding a touch of joy to the New Year.

At the same time, by using the advantage of the Internet channel

increased publicity

In the end, more than 110,000 miles were donated through the purchase of Tsingtao Beer, and the number of H5 page views (as of February 14) reached nearly 800,000 million.

Unlike other brands, Tsingtao Beer's Chinese New Year campaign is a unique way of seeing the pain points of those who can't go home

With a warm and thankful marketing approach

It helps those who can't go back to their hometowns to get their tickets, and it also conveys the emotion of the people who can't go back to their hometowns

The Chinese New Year is the time for the concept of reunion, and it is the time for the idea of reunion. The concept of Spring Festival is "reunion", and the target group is those who can't go home

Tsingtao Beer's creative idea uses a heart-warming theme as an entry point

Stands out among many brands that use the Spring Festival to go home

Deeply digging into the story of the wine, the connotation of the wine, and realizing the brand's empowerment

Let us see a different story of the Spring Festival

Let us see a different story of the Spring Festival

The story of the Spring Festival is a story of the Spring Festival.

Let's see a different kind of Chinese New Year story

Let's keep on buying~~~~

Did you think of such a trick?

Why don't you write a copy from a different angle for the case you're working on?