How hard is it to drink a cup of milk tea in Beijing? Some netizens said they wanted to order a cup of milk tea but couldn't find a store, so Beijing was joked by many young people that it was a "tea desert". Here's what we're talking about:

First of all, what is a tea drink? Tea is a mixture of tea and other ingredients or drinks. Common: milk tea, fruit tea, lemon tea, etc., is also a lot of young people like drinks. However, in a first-tier city like Beijing, it's not easy to get a cup of your favorite tea drink.

A girl working in Beijing's Chaoyang Joy City opened the small program of a new tea drink brand before work and wanted to order for pickup at home. But when she got back to her place, it was hard to find milk tea stores in the neighborhood.

And then there's the fact that a female Beijing white-collar worker who travels a lot has also found it hard to find many of the milk tea brands in Beijing that are common elsewhere.......

This situation may not be believable to southerners in the south, where tea-drinking stores are everywhere. But most young people in Beijing say they feel the same way.

I also checked the relevant big data online, as of April this year, including foreign brands, the total number of tea drink brands in Beijing is about 2,734, while Guangzhou is as high as 7,507. If you look specifically at the number of tea drink stores, Beijing has about 7,851, far fewer than Shanghai and Guangzhou.

Think about it~These limited number of tea stores in such a big place as Beijing must be even more scarce, so it's no wonder that young people who are very tired after work want to have a cup of tea as a luxury~

Why has Beijing become a "tea desert"? There are reasons for this, and I've compiled a list of two:

Consumer demand and taste preferences

Beijing's consumer demand and preference for tea is different from that of other cities. This may have something to do with the climate, especially in winter in the north, there is little demand for cold drinks. But it's different in the south, where the hot and humid climate and preference for sweets make the demand for tea drinks greater.

On the other hand, Beijing consumers have different tastes and quality requirements for tea drinks. Northerners prefer savory food and drinks, while southerners prefer sweet food and drinks. So in terms of flavor, southerners are more likely to accept a variety of new-style milk tea, fruit tea, lemon tea and these products. And northerners prefer black tea green tea and the like, which you can make yourself at home.

City characteristics and planning reasons

Many people know that Beijing's residential and business districts are relatively separate, which leads to a lack of foot traffic, which will certainly affect the sales, then this will not be conducive to the operation of the next, will inevitably consider other cities. And Beijing's housing prices and rents are also bizarrely high, want to choose a location to invest in tea stores, compared to the south is more costly.

For the current situation want to solve the words, is not without method, but the difficulty is also quite large:

First of all is the Beijing housing prices and rents are tea drink stores operating a large cost. If you can choose to cooperate with other brands *** enjoy the space, or the use of unmanned sales, self-service ordering, etc., in the cost of the above can be reduced a lot.

In response to the uneven distribution of business districts, if the tea drink brand according to its own positioning and target population, optimize the location of stores, to avoid excessive concentration or over-dispersion, try to choose convenient, high-frequency, high-exposure location, I think, this will be a little better. Otherwise, the tea drink brand can only become a hasty passer-by.

Of course, there are local policies and other factors, but no matter how it is, after all, businessmen will be based on the actual situation to choose the location of the operation, only in the case of the ability to obtain the benefit of the space, only in a place where the long-term operation of the business is also understandable.

But a small number of young people in Beijing who like to drink milk tea, want to drink milk tea, indeed inconvenient. I went to the Internet also checked, there are a variety of ways to do milk tea, the steps are also very simple, want to drink milk tea friends to the Internet to search, after the meal to do a cup of milk tea, will also seem more ceremonial ~