Analysis of the location of Chengdu, a world retail giant with a unique vision for scientific analysis

Reasons for location

The first store of Yichu Lotus in Chengdu is located in Huilongwan Commercial Plaza at the junction of Shawan Road and First Ring Road. They gave their own reasons for location: First, there are many residential quarters and more than 141 professional markets in the northwest of the city, where hundreds of thousands of permanent residents gather. However, the survey shows that 81% of consumers in this region think that the region lacks large-scale commercial facilities and shopping is inconvenient, which shows that the consumption potential of this region has not really been released, and there is a big gap in the market. It is just right for Lotus to put forward the slogan of "shopping at home" here. Secondly, Chengdu is making great efforts to build the image of a convention and exhibition capital, with frequent exhibition activities, numerous exhibitions such as auto show, housing exhibition, medical treatment, food and advertising, which have brought great business popularity to the region, and Huilong Bay, which is at the crossroads of the convention and exhibition business circle, has broad development prospects.

Carrefour

(Babel Street, Guanghua, Bauhinia)

French Carrefour, which was born in p>1963, became the second largest retailer in the world with sales of 65 billion US dollars in 2113. In China, since 1995, 41 branches have been opened, making it the foreign-invested retail enterprise with the highest sales volume in Chinese mainland. Carrefour's positioning in China fully considers the domestic market environment with low overall consumption level, as well as the living standard and consumption ability of residents in the business circle, and establishes a commodity structure mainly engaged in daily necessities, providing consumers with most of the goods that are not only available but also affordable, and realizing mass sales.

reasons for site selection

every time Carrefour opens a branch, it will first conduct a detailed and rigorous investigation and demonstration of the local area, which will last for more than one year. The survey covers many aspects such as culture, climate, residents' quality, living habits and purchasing power level. From the location of three Carrefour branches in Chengdu, it fully reflects the originality of Carrefour's site selection. These three stores are located in Babao Street, Guanghua Tianyi Garden and Bauhinia World. Babaojie Store is located in the business circle of Luoma City, while Guanghua Store and World Store are located in two new noble residential areas, with a stable and large number of people. At the same time, the transportation is convenient and the rent is cheaper, which is more conducive to the development of supermarkets. From the perspective of spatial layout, the distribution of the three stores has formed an overall advantage, covering the southwest part of the city.

Auchan (Fuqin)

The first store of French Auchan Group, a fortune 511 enterprise and multinational business giant, is located in Tongshan Road, Yangxi Line, a mature living area, with an operating area of nearly 11,111 square meters.