how to attract investors' investment is the key content that enterprises need to pay attention to when opening the road of equity financing. Wu Jianyong, the leading partner of Zhitong Consulting Retail and FMCG industry, put forward the following suggestions:

1. It is necessary to make clear the development goal of the enterprise first, formulate the development strategy, and formulate the financing strategy according to its own strategic will, development stage and operation situation, and be pragmatic and do the right thing at the right time.

2. sort out the relevant financial, legal and business data, financial model and other information of the enterprise in advance, and provide the investors with the required information in time, so as to be fast, stable and accurate, and improve the success rate of financing.

Wu Jianyong said that perfect information is conducive to showing the investment value of catering enterprises, supporting investors' value judgment and gaining the approval of their investment committees, thus improving financing efficiency.