Many people may have heard of or seen the brand Handu Yishe. From a company with 200,000 yuan, it has grown into a company with billions of assets in just six years, and its assets have increased by 7500 times. How on earth did he do it?
First, the boss went to Korea to represent 200 clothing brands, which completely subverted the cognition of ordinary people. According to the general practice, we will choose one or two suitable brand agents to promote sales.
Second, after returning to China, I didn't inspect the site selection, decoration design, open a physical store, and didn't recruit employees. But through campus recruitment to recruit entrepreneurs. Three people are divided into a group, doing art, business, customer service and online sales respectively. This is what is often called maker thinking.
Third, each team can freely choose clothing brands and give 654.38+10,000 yuan of start-up capital to buy goods. Specific business companies never participate, only the minimum sales price is stipulated. As for pricing, promotion, discount, etc. It's up to you.
Fourth, the mode of distribution. According to the company's regulations, 70% of the sales in each period is used for procurement, and the remaining 30% is the company's profit. This way has greatly improved everyone's entrepreneurial passion.
5. Teams compete with each other and compare and analyze relevant indicators. If some teams are poorly managed and cause losses, they will also purchase goods according to 70% of sales until there is no money to purchase goods.
Everyone is familiar with this model, which is the so-called "starfish model" or "amoeba management model".
Why is it called starfish mode? Starfish is a creature in the ocean. It is said that no matter where it is cut, it can be restored to its original state. This is the origin of starfish model. Showed his strong self-creation ability and self-growth ability.
What will you think of after learning this model? What opportunities do you think your industry or enterprise has?