College Student Clothing Store Business Plan Example

A business plan proposal is a written summary of the business that the entrepreneur plans to create. It is used to describe the internal and external environmental conditions and characteristics of the elements related to the proposed business, to provide an indicator map for the development of the business and a measure of the progress of the business, the following is a sample of college student clothing store business plan that I have carefully organized.

First, the project

Due to the limited funds of only 50,000 yuan, so I want to think of nothing better than the project, time constraints also have no better inspiration so the temporary come to a traditional industry, the clothing industry.

My project is to do the clothing industry, open a women's clothing store.

Before selecting the industry, I first measured how much money I have to start a business, 50,000 yuan. Because, the total investment in each industry is high and low, and each industry is different, so measure the capital you have to be able to do those industries first, and then make further planning.

The advantage of choosing to open a clothing store is that the clothing industry is more mature, the project requires a lower cost, easy to enter and easy to start. And they are also a little interested in clothing, a combination of interest and career, huh?

Second, the location of the store

The location of the choice of the store on the future of the operation of the good and bad influence, so be sure to find a good location in the business district of the store. After investigation I found in Minhang Xinzhuang this fast business circle is good, Minhang District as the development of Shanghai's main residential area, Xinzhuang is the center of Minhang, where the traffic is developed, densely populated, the market is no problem. And here in the future to build a large Asian commodity trading center, the prospect is broad. Finally, I chose my store on Shui-Qing Road in Xinzhuang, just next to the store, there is a bus stop, in front of a big road, usually people come and go during the day and night. There is a big road in front of the shop, and people come and go during the day and night, and there is a subway station a hundred meters away, so you can imagine the flow of people. Surrounded by old residential areas with a large fixed population, the plot is mature and has strong consumer power. In addition, I found that there are a few clothes stores on this street, but most of them are high priced and expensive, and the styles are monotonous and rare. Usually few people patronize them. Because although there are many residents here, but most of them are ordinary people, rich people are rare, not suitable for the sale of high-end consumer goods. Although there is a large flow of people here, but most of them are office workers, the consumption ability of the middle and low-grade. My positioning is the middle and low gear in line with market demand. At the same time, there is no conflict with other stores, the difference exists.

The rent of the store is not high 5000 yuan / month, pay three pressure one, (Shanghai are so). After finding a good store, the next step is to sign with the landlord. And, this action can not be too early, must wait until the first few steps are completed before proceeding. Because, once you sign with the landlord, you start paying the rent, so naturally there will be time pressure. Therefore, before I sign with the landlord, all the preparatory work and written data (including the business license, etc., I am not going to boil down here) that can be done, are first ready. When signing with the landlord, the lease term is best not too short, if only one year, may be a year before the start of the recovery, but the results of the store was the landlord to recover, the lease term of three to four years for the more desirable period of the contract. The contract I signed is for three years, even if there are problems in the future, I can still sublet it (the rent here has been rising). The store is leased and needs a period of decoration, so I negotiated with the landlord to deduct the decoration period from the rent starting date to reduce the rent expense. Oh, can burn less money to burn less, who let us only 50,000 yuan to start it.

Three, store decoration

Rented a good store, the following to decorate. Store decoration is related to a store's business style, and the appearance of the first impression, therefore, the choice of decoration manufacturers is very important to find the decoration manufacturer must have relevant store decoration experience. For example, if you are opening a coffee shop, you must look for vendors with experience in coffee shop decoration, and if you are opening a children's language shop, you must look for vendors with experience in children's literature and education decoration. If the decorator does not have experience in decorating the same type of store, the store may not be able to fully meet the needs in terms of practical operation. By that time, it would be costly and time-consuming to knock down and redo the store.　　Therefore, I ask the decorator to make drawings before decorating, including floor plan, elevation, side view, materials to be used, color, size, etc., all of which should be clearly indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of store to observe the scene, and say clearly what you want to decorate the feeling, so that the decoration out of the store, will be closer to their own ideas.

I asked for the following decorative effect:

1. Eye-catching advertisements in front of the door are clear, so that people passing by can see at a glance what is sold in the store! Important point, the same clothes hanging in different grades of stores will use different effects, do not because of the overall image of their own store affects their clothes ` grade, affecting the customer's desire to buy! Of course, the store has just opened a simple installation is appropriate.

2, lighting and other hardware is also very important, if the store is not bright enough to give people the feeling that is like a fast closing! At night, the door of the lights must be bright, a moment to attract the eyes of customers passing by! Lighting can also make the clothes more moving, but different lights will have different effects, warm and cold combination is the most suitable for clothing stores, if all the cold light (that is, usually see the white light) store although bright, but gives the feeling of white is not warm enough, the clothes will not appear soft! Plus warm light (usually see the spotlights and other yellow light) can neutralize the feeling of miserable white, irradiated clothes are also more dynamic! Air conditioning in the summer must be equipped, otherwise the store is difficult to keep customers have the patience to choose clothes, the body viscous, try clothes will not be in the mood!

The store decoration a **** spent 5000 yuan, which is still a little bit of spending, including my own small work, on 50,000 to save a little bit of it.

Fourth, the selection and stocking of channels

All things are ready for the east wind, the following to enter the main topic, I should talk about how to buy the tools of wealth: clothes, how to stock selection

First, the selection and stocking of

1, the selection: selection of samples, style, brand, quantity

1, selection: selection of samples, style, quantity

The first is a new product: the first is a new product. Brand, quantity

Selection of goods to master the local market situation: what new varieties? Sales trend? How much social stock? How about the price trend? Purchasing power situation? By and large, you can have a good idea.

Brand to miscellaneous brands, mainly foreign trade goods.

Into the right sales, the right amount, to prepare a stocking plan, of course, in the process of stocking can also be modified. Incoming goods, the first to the market to turn around, take a look, than a comparison, ask a question, counting, thinking, and then proceed to the implementation of the purchase of goods less into the trial sales, and then in the appropriate amount of goods. Because it is a new store opened so the style must be more, to give customers a wide range of choices.　　Arrangements for the purchase of goods in each week on Wednesday or Thursday, so that each Saturday in the store is certainly a new product to the goods, but only on part of the new goods, a part of the Sunday to stay on! If the sales season, three or four days to replenish the goods!　　Like "March 8", "May Day", "National Day" and other sales climax, do not wait until almost the time to prepare goods, half a month in advance you can start preparing! To give yourself enough time to arrange it!

2, purchase channels:

Shanghai seven bushes clothing wholesale market or Hangzhou Seasons Green clothing wholesale market. The new store opened temporarily only in the seven bushels of wholesale clothing market goods. The same city is close to the convenience, so later sales go up, in the Hangzhou Four Seasons Green wholesale clothing market.