November 1987, China's KFC first restaurant settled in Beijing, June 16, 2009, China's KFC 2,600 restaurants officially settled in Zhengzhou, Henan Province, 20 years, KFC with a rapid chain of networks in China's coastal and even the central and western cities, and become the leader of China's catering industry, "foreign fast food! "
What's more, KFC has become a leader in China's food and beverage industry.
Like other famous brands in the world of chain industry, KFC in the form of franchise as an effective way to expand their business in the world. 2000 August, China's first KFC franchise to "do not have to start from scratch" was officially authorized to transfer the city of Liyang, Changzhou, and after that, the franchisees in the franchise KFC, at the same time, also began the relationship with KFC, which is the first time in China. After that, the franchisee in joining KFC at the same time, but also began with KFC equality and mutual benefit, the same boat **** cooperation.
Recently, the Internet circulated KFC difficult to join, do not join the post, the reporter collected posters in the forum message, found that the netizens of KFC since 1999 to carry out franchising business in China have questioned. It is reported that in 2007, KFC franchise policy to make adjustments, the starting point of the franchise fee will be reduced from 8 million yuan to 2 million yuan, in the end, "foreign fast food" in the Xi'an market to go how to join the road, the reporter mapping survey.
Want to take tens of millions of dollars to join KFC, no use!
Song Mao Group Xi'an company planning department, Mr. Zhou told reporters that the Song Mao Group is a wholly owned Taiwanese enterprises founded in 1992, is the Shaanxi region operating KFC U.S. company licensed KFC fast food, currently in Shaanxi has opened 27 KFC restaurants.
KFC official exchange QQ group: 750252527
Xi'an first KFC store in 1993, this store is located in Xi'an South Street west, that is to say, into the Xi'an market for the first KFC is a franchise, but in 2004 just when KFC franchise in full swing when the development of the KFC However, in 2004, when the KFC franchises were developing in full swing, Yum Brands (Xi'an) Co. Since then, due to the entry of directly-managed stores, coupled with the restrictions on the franchise box, KFC in Xi'an no longer do franchise.
Why did KFC Direct kill off the franchise at the peak of its development? Mr. Zhou said, KFC direct and franchise all systems, stores, staffing structure, ordering channels and management are using a common model, just financial separation. In fact, Songmao Group in Xi'an has the ability to open more franchises, because of the strength of the financial strength, KFC in Xi'an does not need to introduce external funding to open stores, but by the direct store limitations, it is no longer doing the franchise. Mr. Zhou frankly, KFC in Xi'an market development is very smooth, such a piece of cake, directly-managed stores will inevitably have some ideas. If the directly-managed stores do not enter the Xi'an market, KFC franchise development so far, the number of stores will be more than 50.
Why Songmao Group Xi'an company does not allow investors to join KFC? Mr. Zhou said smugly that it is difficult to do the franchise, even if there is money, with tens of millions of dollars want to join KFC, is useless, the franchise will not be released, it can be said that individuals want to join KFC in Shaanxi, is not possible.
China Yum! Catering Co., Ltd. operates KFC, has a strong capital, the brand to do the best when it will consider putting some of the franchise, and to consider a lot of details of the franchisee, such as whether they have done the catering industry, etc., the headquarters will only be considered in the Parkside age some of the leadership, so that part of the people to do the franchise. Join must consider whether there is a strong entity behind to support, there is no systematic management, the brand will certainly do rotten. Song Mao Group Xi'an in 1993 when the store just opened, because of the high cost, and did not earn money to join a KFC, to reach maturity will take a few years.
According to the reporter's understanding, Songmao Group since 2003, the successive development of the "Royal Café", "three kings and three composite restaurants", "Royal Chef", "The old mother", "Baskin-Robbins" ice cream and other different characteristics of the food and beverage projects, is still introducing foreign food and beverage projects into China's inland market. So, KFC, as the largest franchise project under Songmao Group, will fade out of the market as Songmao Group grows bigger and stronger with other brands? Mr. Zhou said, KFC has no way to expand, but other brands are still unlimited development, in the future, KFC franchise will only become less and less.
Shaanxi is not open to join the city
Reporters in the KFC International Holding Company (KFC) Web site to see: "At present, Beijing, Shanghai, Guangzhou, Shenzhen, Wuxi, Suzhou and Zhejiang province is not open to join, with all our international standards of the franchise agreement, KFC to take the form of a single-store franchises, all the franchisees do not enjoy regional or business district exclusivity." This suggests that the company has not given up the KFC franchise in Shaanxi, so why is Shaanxi not allowed to franchise KFC?
A KFC directly-managed stores staff told reporters that in the northwest market, KFC directly-managed stores in the successive recovery of the franchise, to join the KFC must also be directly-managed stores restaurant manager above the level of leadership, directly-managed stores are not allowed to engage in franchising is also just to make money for themselves. As an example, in 2005, KFC in Xi'an directly managed stores only a handful of five or six, and today, the number of directly managed stores has soared to 24. In just four years, the number of KFC stores has soared simply because they want to capture the market. Last year in the rapid economic development of Yulin opened KFC directly-managed stores, the average daily turnover of 25,000, the weekend turnover is doubled, a lot of rich bosses want to join the KFC in Shaanxi Province, but were rebuffed. It can be concluded that the development trend of the project is still good, the direct store is bound to not want to lose business opportunities.
KFC official exchange QQ group: 750252527
"Not from scratch" franchise, is a mature KFC restaurant as a whole transferred to the qualification assessment of the franchise applicant, and at the same time, authorized in the original restaurant location! The franchisee is authorized to use the KFC brand in the original restaurant location to continue to operate. That is: the franchisee is to take over a KFC restaurant already in business, rather than opening a new restaurant, the franchisee does not have to start from scratch to prepare for the establishment of the store, to avoid the site selection, opening, recruitment and training of new employees a lot of complicated work, thereby reducing the risk of the franchisee to improve the chances of success. That is to say, not the franchisee to choose their own address, not the franchisee to provide front rooms, not the franchisee to decorate their own ..... Instead, it is a form of "transfer" to obtain an existing KFC restaurant.