the first step of environmental analysis

1. Qingdao's policy trend in the next few years

For example, where is the focus of government development?

There are no supporting policies, especially for college students to start their own businesses.

2. Analyze whether the catering environment in Qingdao has reached saturation

Are there still opportunities in those places?

3. There are more and more foreigners and migrant workers in Qingdao, which consumer groups are you going to target?

4. The catering industry in Qingdao is fiercely competitive. What is your competitive advantage?

The capital of 55,111 yuan must not be enough. How to find partners, how to hire workers, how to standardize workers' welfare, etc.

6. What system does the company adopt and where to find raw material purchase channels

. How to design the exterior decoration

8. How to speculate before the company opens

9. What is the price and competitive strategy of competitors, and what pricing strategy should be adopted to win the competitive advantage

11. Combine your own advantages, disadvantages, opportunities and challenges. SWOT analysis of their own entrepreneurial behavior, and formulate corresponding marketing strategies.