(1) There are different standards for the analysis of the hot pot market positioning:

1. According to grades: high, medium and low, or luxury stores, flavor stores, mass stores, self-service stores, etc.

2. According to functions: special hot pot, fast food hot pot, small hot pot, nourishing hot pot, etc.

3. According to the source: Sichuan hotpot, Mongolian hotpot, palace hotpot, old hotpot, etc.

4. According to the operation, it is divided into brand hot pot, restaurant hot pot, buffet hot pot, hot pot bar and so on.

before opening a store, you should choose your own business varieties according to these standards and your own characteristics.

(2) Price positioning is one of the important factors that affect the operation. When other conditions are ripe, price is the decisive factor:

1. Combination of high and low: At the initial stage of opening, customers are greeted with high-quality hot pot, high-level service and lower price. It can quickly win customers, establish an image, open up the situation and realize normal operation.

2. High-high combination method: high starting point and high benefit. Attract high-level customers with high-quality hot pot, high-grade environment, high-grade decoration and high-level service. The risk is big, the profit is also big, and the income is also great after entering a virtuous circle.

3. Brand monopoly method: unique pot products, unique formula and patented hot pot products can be used to operate hot pot at higher prices, but the flavor characteristics of the varieties should remain unchanged.

4. popular method: popular hot pot varieties and popular prices are supplied at low prices, with small profits but quick turnover as the mainstay.