Tik Tok is a music creative short video social software that can shoot short videos. The software was launched in September 2116, and it is a short video community platform focusing on young people's music. Users can choose songs, shoot short music videos and form their own works through this software.

Tik Tok Operation is a social software. You can share your life by operating short videos in Tik Tok, and at the same time, you can meet more friends and learn all kinds of anecdotes here. When a platform is congested, it will cause many businessmen, especially some small and medium-sized enterprises, to want to bring some benefits or some exposure. Lei Jun once said that pigs standing on the tuyere can fly. In crowded places and rich places, how can some enterprises not operate in Tik Tok?

1. what is the operation in Tik Tok?

To put it bluntly, Tik Tok Operation is a short video marketing, much like the previous Weibo marketing, so it is positioned as short video marketing.

short video vibration, what is the current situation? I believe you don't need to tell everyone. Tik Tok fried many products, divine songs, and many songs, all of which were paid for the milk belt.

Tik Tok Operation, as a platform based on short films, is deeply loved by everyone, and netizens have called: Look at Tik Tok, I can't stop. Interesting, fashionable, second-rate, youthful vitality is best described in the video on Tik Tok. Next, we briefly explain how to operate Tik Tok to find customers.

2. Operation in Tik Tok: systematization of creation, formation of continuous creative ability

1. Positioning analysis, analysis of the needs of users and corporate brands, positioning and formulating strategies;

you need to subdivide your personality according to what kind of image you want your product to be in the minds of potential customers. To be honest, when we were young, we all filled out the graduation alumni record, and the basic information on it is also applicable to your product. Take people as an example:

If you are a standard physical product, recommend an account personality positioning method, which has the advantages of:

1) and the product. This is equivalent to an interesting advertisement

2) The product is the protagonist of the account

3) The employee leaves the job, and there is no embarrassment of the protagonist's absence

2. Basic services: including the application and certification of the Tik Tok account of the enterprise;

3. Staffing and account operation: daily maintenance and update of corporate accounts (voice and video editing and publishing)

As a boss, after you confirm the above two information, you need to find an employee to make a beautiful Tik Tok account, so how to find someone?

The main function of Tik Tok's operation is video. If we follow the production process of micro-movies, we simply need: screenwriter, director, photographer, sound recorder, lighting engineer, editor, art packager, publicity and maintenance personnel. Will you be scared to see this? How many people are allocated and how much money is spent, which matches what you want to achieve.

Tik Tok's operation is successful because the camera function of mobile phones has been greatly improved in the last four or five years, and recording 4K is easy. Therefore, I think it takes at least 2-3 people to create the operation and maintenance of Tik Tok, the most important of which is a large number of original or adapted segments and a video editing staff. To sum up with a simple table:

If there is no such thing, it is recommended to find an employee with experience in choreography, which will get twice the result with half the effort. In order to save costs, China TV Station has basically trained the profession of director as a comprehensive migrant worker with editing, directing and editing, so that the staff can fully meet the needs of your Tik Tok operation post.

4, event planning: online marketing promotion activities (brand theme event planning, event planning execution analysis, customers choose to implement

word creation according to their needs: recommend 361 products on major Internet websites, forums, Sina blog, Tencent Weibo, Baidu products and Tianya.

6. monitoring and feedback evaluation: make monthly statistics on the current month's operation and provide standard analysis documents.

7. Tik Tok process dynamic adjustment monitoring

Finally, it is more important to dynamically adjust your own methods according to the platform rules. For example, the Weibo platform will undergo a relatively large adjustment every six months. At this time, you still use the strategy of a year ago, which is basically half the effort. Recently, Tik Tok has added the graphic function, so you have to deeply understand the logic behind it and the challenges it faces, and grow with the platform. This is also a big difference between new media operation and traditional media. However, it seems that 4A basically puts KOL media as CCTV, which is essentially a platform for two kinds of media and two contexts.

Operation:

1: Register a Tik Tok business number. Of course, it is best to increase V. Adding V will greatly increase the Tik Tok weight and make it easier to hit.

2: locate accurately and avoid the fan. Make high-quality and creative video content according to your own business situation.

3. Classification of short video content. Tik Tok platform is the product of today's title, and naturally there is today's title algorithm. Better classification can get more recommendations from Tik Tok platform.

4: Original video, just starting to run the jitter short video platform, must be based on the original video, in order to better obtain the recommended amount of jitter, no matter which social platform is created, originality is always the best choice. First of all, from the platform point of view, it is more like the original authors, and the corresponding resources will tend to these original authors. Secondly, from the author's point of view. From this point of view, although it used to be cumbersome and bulky, it will greatly exercise its skills in this field, and there will be more chips in the future development.

5: Sensitive sense of smell, strong thinking ability, able to grasp the latest heat of Tik Tok.

6: Other short video communication channels, such as friends circle, Weibo, QQ and WeChat group, are all good communication channels. The more people read, the more letters of recommendation, and the more natural fans, the more people they like. The forwarding volume is even larger.

Third, Tik Tok Operation: How to continuously generate new short videos

If you have positioned your own brand or product and know the characteristics of your own product, it is not difficult. The difficulty lies in how to collect paragraphs and skillfully combine them with products to make a short video operation with vibrato.

one way to collect jokes is to rely on our own accumulation, and the channels are hot topics in Weibo and Weibo and hot Weibo. Collect interesting content, and then look at the accounts that you subscribe to immediately, as well as the uninterrupted browsing of friends circle. When you see interesting content, you will send a paragraph under the skin, not artificial leather, but genuine leather. The second way is to let employees share the KOL in their own areas of focus, and summarize it in Tik Tok Xiaobian for topic selection judgment, product selling point combination and production difficulty evaluation.

you need to find a wall that won't be pasted by HR, put the latest popular stalks on the left and the selling points of the main promotion products on the right, and then when you create a meeting, you can brainstorm on the wall together and make countless connection choices.

If your office doesn't have suitable walls, or you don't like the classical wall-looking operation, you can use the collaborative table function of graphite documents to edit a table together. Everyone puts the stalks in the left column quantitatively every day and puts all the functions of the product in the right column. You can choose to mark the same color for connection.

4. Operation in Tik Tok: arouse the enthusiasm of potential customers and participate in the content output in Tik Tok

1. Establish product attributes

First of all, your product has a great advantage over competing products in at least one respect, or has a bright spot. Through operation or marketing in Tik Tok, you constantly strengthen the selling point of your product, actively create a DIY soil for consumers, and launch a hot topic, which is called topic challenge in Tik Tok.

2. Who is interested

After determining a content, it is necessary to make clear who will be interested in it. For example, beauty cosmetics are aimed at women, active urban white-collar workers, and make-up in beauty cosmetics has become more popular in recent years. The main crowd of take-out is first-and second-tier office workers, mainly students. One is too busy to go home for lunch, and the students are poor. Everyone involved in social operation and maintenance needs to be familiar with these.

3. Let products catch up with hot spots

In recent three years, online celebrity cuisine can be said to have exploded all over the country. Master Bao, soybean milk box, half-cooked cheese and dirty bag became the hottest products in online celebrity in 2117. If you are a catering owner, you should know that these products contain a lot of high-calorie ingredients such as cheese and cream, but why do people like to eat them? I understand that it is related to work stress, and high-sugar food can relieve stress and anxiety to a great extent. If you know this reason, you can try to DIY existing food products in this direction. The quick sense of accomplishment of DIY can inspire people to publish social networks and make products catch up with hot spots.

everyone hates chasing hot spots, because most blue V's are not well chased, and some brands are doing very LOW. As soon as Party A and Party B sit down, Durex is the king of hot spots. I understand that it is necessary to get hot spots in socialization. We regard the hot spots in the whole network as waves. Only when the waves pounce on you, you will be pushed up when you surf on the water. This is the most economical shortcut to make your brand known to consumers.

Related recommendations:

Tik Tok Operation Policy and Strategy, Tik Tok Operation Training Course, and the Evolution of New Media Operation of Zero Foundation.