Qintai Road is a jewelry street in Chengdu, with large jewelry buildings and a few small restaurants. The building retains some ancient architectural styles, and the whole block lacks unity and features are not prominent. The reconstructed Qintai Road was officially opened to traffic on February 30, 2002, with a total length of 900 meters. Based on the antique buildings in the Han and Tang Dynasties and the love story of Sima Xiangru and Zhuo Wenjun as the main line, this paper shows the customs and habits of etiquette, dancing and feasting in the Han Dynasty. Qintai Road pays attention to the construction of characteristic blocks and the combination with the surrounding environment in the process of reconstruction.