One is poster advertising. Poster advertisements are generally located on sidewalks where pedestrians must pass, and can also be located at sales locations.

the second is street sign advertisement. Compared with poster advertisements, street sign advertisements are more formal. Every billboard can be drawn according to the requirements of advertisers and with the consent of the relevant advertising management departments, making it very eye-catching and beautiful. There used to be an electric three-sided billboard at Maoming Road, Yan 'an Middle Road, Shanghai, which integrated the functions of mechanical rotation, decorative relief and automatic time-correcting radio clock, and played a very good role in beautifying the city. This mobile billboard, which is more than eleven meters wide and five meters high, is composed of eighteen rotating trigrams, and it automatically changes the picture every twenty seconds, which is very eye-catching.

thirdly, neon advertising. Neon advertisements installed in busy downtown areas not only promote products, but also decorate the city. In addition, the forms of outdoor advertising include advertising gallery, commodity model and so on. At present, some advanced outdoor advertisements abroad also adopt sound, light, color, taste and other technologies to make advertisements more attractive. There is a food company in the United States, in the suburbs of Detroit, erected a giant advertising model to promote bread with a height of 81 feet and a length of 111 feet. When pedestrians approached it, they could not only hear the sound of light music and bread introduction, but also smell the fragrance of "magic mixed bread", which immediately aroused people's appetite. Taking the advertising communication object as the standard: consumer advertising enterprise advertising, taking advertisers as the standard, general advertising retail advertising. International advertising, national advertising, local advertising, regional advertising. Consumer advertisement, enterprise advertisement. General advertising, retail advertising.