I. Market research
At present, there are many kinds of catering brands on the market, which are very competitive. In order to make the new product popular with consumers, we must do a good job in market research. In the investigation and study, focus on what consumers like, what the market lacks, which type develops faster, which type of catering develops more permanently and so on. After studying these problems, consider whether your expectations can be realized. On this basis, the first step is to establish a catering brand, so as to ensure the smooth progress of the follow-up work.
Second, brand positioning.
After understanding the market, we should give the brand a precise positioning. Should we take the high-end, mid-end or street route? Who are the main consumer groups? How many brands have been opened in each region? These problems should be seriously considered. To take the street fighter route, so many franchisees will occupy the market. If we want to take the high-end route, we must build high-end brands from the aspects of brand packaging design.
Third, the comparison of competitors
After studying the market, we should also study competitors, understand their advantages and characteristics, and highlight our competitive advantages on this basis. Starting from this point, we can make the brand have its own characteristics and get the audience's love faster.
Fourth, do a good job in brand design.
In addition to developing products, we should also do a good job in the overall design of the brand. Including brand name, logo, advertising language, packaging design, etc. , more standardized and perfect, can be put on the market in complete sets, so that the audience can get familiar with the brand faster, and then achieve good publicity results.
Fifth, do a good job in fixed-point testing of feasible schemes.
After planning the catering brand, we can conduct fixed-point experiments in some areas to test whether the products are suitable for the market demand and whether the expected scheme can run smoothly. After doing the experiment, we can make relevant adjustments according to the feedback, which can ensure that the brand will be better after it is put on the market.