Affected by the epidemic, the advertising of enterprises will definitely decrease this year. For enterprises with economic ability, in this environment, most enterprises will not focus on long-term brand strategy promotion, and quick transaction and quick return of funds are the only important indicators to measure promotion. In 2121, the enterprise will break the game with low cost, and three kinds of marketing leverage! The first one: Leveraging social interaction; the second one: Leveraging platform; the third one: Leveraging celebrities how to leverage social interaction: Social software, from QQ to WeChat, I believe everyone has it, and everyone has their own friends to leverage WeChat personal number to make a transaction. It is the best free private domain traffic platform. Six steps of social transaction: 1, personal packaging 2, building a circle of friends 3, draining powder 4, activating interaction 5, communicating transaction 6, and sharing fission. Among them, personal packaging is to solve the trust foundation 1, personal professional avatar 2, professional background figure 3, and professional personal signature. The above three points are the entrance to the trust foundation. Only by solving the trust can we establish our own private domain traffic pool, otherwise the drainage method will be good. After we implement it, our efforts will be in vain. Building a circle of friends: mainly focus on what pain points your company's products can solve for customers, showing that you are very professional and making friends feel that they are not selling products, but bringing benefits and feelings to customers. Leverage three marketing methods of the platform; 1, Soft Text Marketing 2, seo Marketing 3, Celebrity Marketing Soft Text Marketing Now everyone is in the era of self-media, and any individual or company can register mainstream self-media platforms, such as Today Headline, Sina Weibo, WeChat WeChat official account, etc. As long as they register their own self-media accounts, they can start their own company business and create their own expert role in the segmentation field, provided that they write high-quality soft articles of their own industries and distribute them to all the networks at the same time, and put a phone or personal WeChat QR code at the end of the article to complete it. Here, I'm emphasizing that posting is 1,111 times more important than writing. The more platforms you post, the more inquiries you have. SEO Marketing SEO marketing, first of all, through big data analysis (WeChat index, Baidu index, taobao index), accurately screen out the relevant keywords of your own industry, and then lay them out on your own self-media platform and corporate marketing website. Then, through SEO optimization, optimize the first position of Baidu homepage and wait for the inquiry (call or add WeChat), which is especially suitable for traditional production and processing industries and local life-oriented services. Leverage celebrity 1, celebrity circle of friends 2, celebrity media case 1: celebrity circle of friends. Take local catering as an example, we can find some local catering opinion leaders or experts through Yuge or well-connected media people. We will send the products to the experts by running errands, and let them help us write an experience, with product pictures, and leave a phone number or QR code at the end. In this way, the catering channel brand can be achieved first, and each talent has its own fan base and self-media platform. If you provide paid service fees to talent, it will be more powerful to spread N platforms through fans or talent from the self-media platform. Case 2: Celebrities from the media, taking a well-known local take-away cat and girl in Zhengzhou as an example, mainly engaged in full-flavored fried shrimp tails, barbecues, chicken feet, in-house food and take-away. Affected by the epidemic, they focused on online self-help. Through a soft article of Zhengzhou Food Group WeChat WeChat official account, accurate customers were diverted to personal micro-signals, and WeChat social software was used to communicate and clinch a deal. Through running errands, the business model was so simple and rude. Case 3: Celebrity distribution, taking local lifestyle services as an example, I believe that local businesses are all using Meituan and hungry. In addition to these two platforms, there is also a WeChat applet e-commerce sales distribution platform, without any handling fee. As long as the procedures are complete and the products are good, they can be sold through Zhengzhou Food Group e-commerce distribution platform, which can not only improve their brand, but also make sales in the center. Finally, in order to better help more enterprises, do a good job in new media marketing online, build a whole network marketing team, live and live well, and work together! Come on together! Want to know more about soft marketing dry goods, please pay attention to official website, and welcome your consultation.