Hot pot restaurant summer activity plan 4
The effective operation of hot pot restaurants often needs corresponding activity plans when organizing activities in combination with other factors such as current holidays. The introduction is the basis for the generation of plans and pre-plans, and it must be there, otherwise, it will lose the significance and basis for formulation. Whether you are looking for or preparing to write a "hot pot restaurant summer activity plan", I have collected relevant materials below for your reference! Hot pot restaurant summer activity plan 1
Spring Festival is the busiest time for dining, but there is one kind that may not be so good, that is, hot pot restaurant. Although people like to go to restaurants and hotels to order reunion dinner during the Spring Festival, hot pot is the least popular. Usually, on the third day of New Year's Eve, the business of hot pot restaurants is not so good. Business is not good, so do promotion. If the promotion is done well, many customers will turn around and take care of your restaurant. The following is a self-service hot pot marketing plan for the Spring Festival, for your reference.
Event theme: Focus on "Every Buffet Hotpot in 38 yuan"
Event time: October 28th to February 9th
Introduction of the event:
1. The time of this event is mainly during the Spring Festival, and it is estimated that there are many people. In order to save costs and facilitate operation, but also to better attract customers. The specific time to enjoy the discount is from 9: 11 to 2: 11 every day and from 5: 11 to 9: 11 in the evening.
2. The free food in this activity is limited to the hot pot materials placed on the booth, and the guests will be charged according to the food they order. Our restaurant will ensure that the buffet hot pot materials provided are fresh and complete.
3. The soup base of the buffet hot pot is not within the scope of activities. The soup base selected by the guest will be charged at the original price.
4. Every customer who enjoys the preferential treatment in 38 yuan can get the special herbal tea of our restaurant for free to clear away heat and toxic materials.
5. Guests who enjoy the discount must cherish the food and not waste it arbitrarily. There is a large amount of food residue in the pot until the checkout time. The cost ranges from 11 yuan to 111 yuan, calculated according to the amount of food left.
6. In order to ensure that every guest can enjoy the discount, the buffet meal time is limited to 3 hours, otherwise an additional charge of 11 yuan per hour will be charged.
7. Help yourself to the food for the guests, and don't call the service staff to get the food. Except for additional fees.
8. Our restaurant offers preferential treatment to every guest. Every guest who comes to our restaurant for hot pot can give away a beautiful jiaozi dish for free. Self-service guests can pack and take back.
implementation details
1. This activity is the first attempt since the second anniversary of the opening of our store, which is of great significance. Zhang, who has the floor, is responsible for all the implementation.
2. clearly inform all the service staff, kitchen staff and administrative staff of the restaurant of the contents of this activity. The key point is that the service personnel should abide by the rules of activities and not take food for self-help guests. In order to avoid disputes when guests have leftover food. In addition, we should also pay attention to the quality of service and not neglect the guests.
3. The kitchen manager should supervise the quality of self-help food, put the food into the warehouse in time after the activity, try to keep it fresh and reduce the consumption of the activity.
4. The responsible Zhang must record and analyze the guests who enjoy self-help on that day, modify the plan in time and report it to the manager for approval.
5. The planners are responsible for the publicity and materials of the event.
The materials needed for the activity
1. A horizontal cloth with a length of about 11 meters and a width of 22 centimeters is hung horizontally above the main entrance of the restaurant during the activity, and the words "The flattest in the city, everyone in 38 yuan can eat buffet hot pot" are written horizontally in yellow letters on a red background
2. A one-meter-high exhibition stand, with a piece of red paper attached to it, and the words "Welcome to enjoy buffet hot pot" are written in gold letters. Hot pot restaurant summer activity plan 2
Spring Festival is the busiest time for dining, but there is one kind that may not be so good, that is, hot pot restaurant. Although people like to go to restaurants and hotels to order reunion dinner during the Spring Festival, hot pot is the least popular. Usually, on the third day of New Year's Eve, the business of hot pot restaurants is not so good. Business is not good, so do promotion. If the promotion is done well, many customers will turn around and take care of your restaurant. The following is a self-service hot pot marketing plan for the Spring Festival, for your reference.
Event theme: Focus on "Every Buffet Hotpot in 38 yuan"
Event time: October 28th to February 9th
Introduction of the event:
1. The time of this event is mainly during the Spring Festival, and it is estimated that there are many people. In order to save costs and facilitate operation, but also to better attract customers. The specific time to enjoy the discount is from 9: 11 to 2: 11 every day and from 5: 11 to 9: 11 in the evening.
2. The free food in this activity is limited to the hot pot materials placed on the booth, and the guests will be charged according to the food they order. Our restaurant will ensure that the buffet hot pot materials provided are fresh and complete.
3. The soup base of the buffet hot pot is not within the scope of activities. The soup base selected by the guest will be charged at the original price.
4. Every customer who enjoys the preferential treatment in 38 yuan can get the special herbal tea of our restaurant for free to clear away heat and toxic materials.
5. Guests who enjoy the discount must cherish the food and not waste it arbitrarily. There is a large amount of food residue in the pot until the checkout time. The cost ranges from 11 yuan to 111 yuan, calculated according to the amount of food left.
6. In order to ensure that every guest can enjoy the discount, the buffet meal time is limited to 3 hours, otherwise an additional charge of 11 yuan per hour will be charged.
7. Help yourself to the food for the guests, and don't call the service staff to get the food. Except for additional fees.
8. Our restaurant offers preferential treatment to every guest. Every guest who comes to our restaurant for hot pot can give away a beautiful jiaozi dish for free. Self-service guests can pack and take back.
implementation details
1. This activity is the first attempt since the second anniversary of the opening of our store, which is of great significance. Zhang, who has the floor, is responsible for all the implementation.
2. The kitchen manager should supervise the quality of self-help food, put the food into the warehouse in time after the activity, try to keep it fresh and reduce the consumption of the activity.
3. The responsible Zhang must record and analyze the guests who enjoy self-help on that day, modify the plan in time and report it to the manager for approval.
4. The planner is responsible for the promotion and materials of the event.
The materials needed for the activity
1. A horizontal cloth with a length of about 11 meters and a width of 22 centimeters is hung horizontally above the main entrance of the restaurant during the activity, and the words "The flattest in the city, everyone in 38 yuan can eat buffet hot pot" are written horizontally in yellow letters on a red background
2. A one-meter-high exhibition stand, with a piece of red paper attached to it, and the words "Welcome to enjoy buffet hot pot" are written in gold letters. Hot pot restaurant summer activity plan 3
1. Theme: If the food consumption is over 111 yuan, send 51 yuan beer coupons;
2. Time: 21-.15.21-21-.16.21;
3. Region: franchisees
2. Purpose:
1. Drive consumption in June and July, thereby increasing turnover;
2. Improve the turnover rate during the activity period;
3. Improve the popularity of the dragon hotpot;
III. Activity content:
1. During the activity period, anyone who spends more than 111 yuan on food in each franchise store of Guojianglong Hot Pot will get a "beer coupon" with the value of 51 yuan, and two "beer coupon" with the value of 51 yuan when the food is spent in 211 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )
2. Every customer who comes to the store on the third day of the Dragon Boat Festival (21-.16.14-16.16) will be given an extra gift at each table: a dumpling for Dragon Love and Honey, and a beer coupon for crossing the river to make a hot pot cool.
Instructions for use:
1) This coupon is only available in Chongqing study hot pot franchise stores;
2) This coupon cannot be exchanged for cash, and it will not be changed or torn;
3) This coupon is only for in-hall consumption, excluding packaged products;
4) During the activity, customers who spend more than RMB 111 (excluding pot bottom, saucers, drinks and drinks) on a single table can use one "Beer Coupon", and customers who spend more than 211 yuan (excluding pot bottom, saucers, drinks and drinks) can use two "Beer Coupon", and so on;
5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity, and is not used for other consumption;
6) Please show this coupon at the same time when you check out to enjoy the discount;
7) The copy of this coupon is invalid;
8) This coupon is valid only if it is stamped with a special financial seal for the restaurant. Please consult the store for detailed usage. ;
9) The final interpretation right of this promotion belongs to our restaurant within the scope permitted by law;
11) this coupon is valid for 7 days from the date of issue;
IV. Promotion plan:
Presentation, time, method/content: Dragon Boat Festival Zongzi 21-.5.21-.6.21 Purchase quantity: 15cm-11cm is pasted on the table according to the actual situation of the store. This is the photo adhesive, which is directly pasted on the desktop, and the in-store poster 61㎝-81㎝ is posted in the appropriate position of the store.
planning: publicity design and store layout;
finance: setting and monitoring of cash register system, and management of beer payment;
storefront: the storefront specifically implements, arranges, coordinates, and returns to 31 related explanations; (You must make relevant registration when sending 31; The return ticket must be signed by the cashier, the store manager and the customer.)
Procurement: procurement of materials needed for publicity;
Please consult the planning department of Jianglong Company for the poster and DM template to be delivered online so that all stores can apply the summer activity plan of hot pot restaurant. 1. Purpose of the activity
Christmas and New Year's Day are two important festivals in the West and China, and they are also the peak periods of people's consumption. During this period, many businesses will intensify their publicity and attract customers. Therefore, a good promotion plan is essential during the festival, which will not only increase profits, but also enhance the popularity of hot pot restaurants, create a larger source of consumer groups for future operations and make more solid preparations for future development.
in addition, a series of promotional activities, such as creating restaurant environment, discounts and on-site interaction, are carried out during Christmas and New Year's Day, so as to increase the operating and sales income of the restaurant during the two festivals, at the same time, improve the brand awareness of the restaurant in the region, have a good corporate image and high-quality products and services in the eyes of consumers, especially the surrounding public and student consumers, and prepare customer resources for the follow-up promotional activities of the hotel restaurant, such as the New Year's Eve dinner and the Lantern Festival.
Second, the theme of the event
Colorful Christmas passion and New Year's Day gifts are constantly being sent.
III. Activity time
21__ _ _ _ _ _ _ _ _ _.
IV. Contents of activities
Main activities: All customers who spend money in our store during the activities will enjoy a 21% discount. During the period, students (those who have more than 11 people for a wine discount dinner) can enjoy a 7.5% discount on drinks with their student ID card. After that, it will no longer be included in the total activity discount.)
Activity 1: Consuming polite gifts one after another: (The fee is based on the final actual consumption).
21__ _ _ _ _ -21_ _ _ _ (except Christmas Eve).
a pair of 21 yuan's Christmas gloves will be given away if the one-time consumption exceeds _ _ _ yuan.
Give a Santa Claus in 35 yuan with a one-time consumption of over _ _ _ yuan.
Give away a Christmas tree in 51 yuan with a one-time consumption of over _ _ _ yuan.
21__ _ _ _ _ -21__ _ _ _ _ (except New Year's Day).
a pair of cartoon rabbits in 21 yuan who spend over _ _ _ yuan at one time.
a set of Chinese-style tea sets with a one-time consumption of over _ _ _ yuan in 35 yuan will be donated.
a pair of Chinese knots in 51 yuan are given away for a one-time consumption of over _ _ _ yuan.
Remarks: We visited the hot pot restaurant on the spot before this scheme. According to the boss, the average consumption per table is more than _ _, and it should be about _ _ _ _ _ _ yuan at dinner, so this activity of giving gifts according to the consumption amount is formulated.
activity 2: _ day activity
1. All waiters wear Christmas hats, let waiters dress up as Santa Claus and elk, and give candy, chocolate and trinkets to customers during the peak passenger flow.
2. Christmas red envelopes: hang red envelopes on the Christmas tree in the open space of the service desk in the store, and write the names of gifts (consumption vouchers, wine vouchers, snack vouchers, food vouchers, Christmas mascots, New Year cards, etc.), and invite customers to come up and choose red envelopes at the specified time (_: 11-_: 11) (one customer at each table, choose a red envelope).
3. Introduce Christmas discount dishes, each table will be given a plate of mutton and pork belly, and a Christmas discount package (over 511 yuan).
4. customers who spend more than _ _ _ yuan at one time will be given a voucher of _ _ _ yuan for New Year's Day discount. During the New Year's Day activities, they can use the voucher when they enter the store, and each table is limited to one voucher.
5. Students who have dinner with more than 11 people on Christmas Eve can enjoy a 21% discount on drinks with their student ID card (after the drinks discount, it will not be counted in the total activity discount).
New Year's Day activities:
1. Big red and big rejoicing: customers who enter the store will be given a red and spicy soup (for those who prefer spicy food) designed for New Year's Day.
2. The waiters in the store wear red work clothes and say hello to the customers who come into the store (Happy New Year's Day and good luck in the Year of the Loong).
3. Introduce a variety of new snacks and special dishes, which can be processed on traditional Chinese New Year foods in China, such as rice cakes, spring rolls and assorted dishes.