The UK's marketing program is very practical, and pays close attention to the practical application and skills of the exercise, cultivating students' interpersonal networks, so many students studying marketing apply to the UK's universities. The following is an introduction to the marketing program in the UK.

First, the British marketing professional introduction

In the British business majors, the application of marketing has been very high. Due to its wide range of career choices, strong application, perfect training system, and competitive salary, many Chinese students will choose this direction. In addition, the marketing of undergraduate professional background requirements are not as harsh as finance and accounting majors, there is no business class background but want to apply for business professional partners can also put it on the application list.

The UK's marketing program enables students to master the basics of marketing, management, economics, and law, understand the international marketing management environment, be familiar with the relevant guidelines, policies, and regulations of international marketing, as well as the practices and rules of international marketing, and be able to independently analyze and solve the practical problems of marketing management.

Second, the UK marketing professional employment direction

1. Marketing and advertising planners

The analytical and reporting skills learned from the business course, coupled with corporate knowledge and your creativity, can be qualified for these two positions. Here, tasks will include conducting market research, maintaining customer relations, developing marketing plans, liaising with advertising copywriters and designers, budget management, monitoring competitor behavior and evaluating the benefits of marketing and advertising practices.

2. Marketing for Retailers

The retail industry is a great place to work for people with business management knowledge. Secondly, many large corporations offer training courses and management programs for retailers so that candidates can quickly move into management positions.

3. Human Resources

Business graduates have management and interpersonal skills that can be applied to human resources positions. This position requires soft skills and an accurate understanding of the structure within a company. It can be further subdivided into recruitment, staff training, development of employee rights and benefits system etc.

4. Accounting and Finance Positions

While accounting and finance require a strong specialization, many companies also run finance and accounting programs that business students can also perform. These are all job paths that business students can consider.

5. Business People

There is a wide range of business careers available in every industry in every country, and every organization, no matter how large or small, needs effective managers and leaders with specialized knowledge.

6. Business Consultant

One of the business-related job paths is that of a business consultant. This job focuses on providing targeted advice, skills, and expertise to client organizations based on one's business knowledge.

3, the United Kingdom marketing professional recommended institutions

1.Cricket University

Cricket University is the triple accreditation (three world-renowned accreditation: AACSB, EQUIS and AMBA) of the Business School in Scotland, and at the same time, is the longest and largest in Europe. One of the longest-qualified and largest business schools in Europe, it is honored as the number one business school in Scotland and is very reputable throughout Europe. Its biggest problem for Chinese students is that the school itself is not well known in China.

From the past learning experience, the University of Clyde attaches great importance to practical ability and students' ability to resist pressure, and the intensity of the program is relatively high.

2. The University of Edinburgh

The University of Edinburgh is located in the capital of Scotland and is one of the six oldest and largest universities in the UK. Although relatively speaking, the University of Edinburgh's business program is relatively weak (it was only established in 1997), but the University of Edinburgh has the aura of a prestigious university. So the academic standard of business studies is improving - the Business School of AIU is ranked 16th in the UK and 2nd in Scotland in the latest REF. The curriculum, MSc Marketing, is a more traditional marketing program, and these courses are theory and analysis based.

3. University of Birmingham

Birmingham University is a marketing department of the opening of the school, with the authorized marketing agency (CIM) certification, as the world's few focused on marketing certification bodies, the University of Birmingham and CIM agreement, for students who want to get the CIM Professional Diploma students can be exempted from the examination of 50% of the The University of Birmingham and CIM have agreed that students who want to obtain the CIM Professional Diploma can be exempted from 50% of the exams, and can take two additional courses on top of their BBS studies. The Professional Diploma is the highest level of diploma that CIM can offer to those who have no work experience but are committed to becoming a marketing professional. This shows the importance that the University of Birmingham places on marketing.

The four marketing programs at Birmingham are now very popular in China, and more and more students are applying. Compared to similar programs at other schools, I think the marketing program at UB will be more competitive in the future.

4. University of Warwick

Although the history of the school compared with other famous schools is a little inferior, but as a British business school, the University of Warwick Business School has always been with Oxford, Cambridge, two of the world's most famous schools.

As a lot of business students dream of marketing, Warwick's marketing program is definitely considered "harsh", not only requires a background in related disciplines or work experience, but also has a high standard of IELTS scores - 7 points. And admission conditions are as high as its tuition, 26,000 "fat" tuition per year, for only one year of graduate school students is still a lot of money. And it's excellent complemented by a high threshold and low acceptance rate.

5. Newcastle University

Newcastle University's marketing program is ranked eighth in the 2014 UK University Marketing Rankings by the Complete University Guide. For many international students who are considering marketing, Newcastle University is a good choice.

Newcastle's pass rate is still very high, it is said that the fastest in the delivery of more than ten hours after the receipt of the offer, by the students affectionately called "card machine" and "offer machine".

6. The University of Manchester

Manchester Business School is a well-known college of the University of Manchester, and is the first in Europe, their marketing naturally can not be ignored. It is said to have read the people said very painful, but the faculty did not have no say, there are more than 20 professors sitting, and the background is strong, there are Wharton graduate professors. The MBS degree is also triple-accredited (three world-renowned accreditations: AMBA, EQUIS, and AACSB).

UMass receives the most applications for undergraduate entry in the UK each year and is consistently one of the most competitive UK universities for entry. You'll also see a lot of Chinese peeps due to the hotness of MBS.

7. Durham University

Durham is the third oldest university in England after Oxbridge, and the one outside Oxbridge that has retained the medieval college system. This has made it the first choice for many students who have been rejected by Oxbridge, and Durham has never demanded a high quality of student population. The downside is that Durham is a small town for international students, and the popularity back home is not as high as the red brick six schools, which is a bit of a disadvantage for students who value fame.

8. Lancaster University

Lancaster Business School ranking has been in the Top 5, not only in the field of MBA accreditation of a number of professional organizations, but also the whole of the United Kingdom one of the two six-star business school, so it is on the popularity of the marketing profession as well as the quality of the imaginable.

For Chinese students, the marketing program, known as one of the three LUMS "infamous", needs to worry about, so high-quality school and professional corresponds to the high intensity of the course learning, you have the ability to adhere to.

9. University of Leeds

Marketing is one of the strengths of Leeds Business School, and involves the marketing profession **** there are three, respectively, International Marketing Management, Corporate Communications & Public Relations and Advertising.

Leeds students have the opportunity to work with a wide range of companies to provide them with business solutions, which enhances professional skills and provides the opportunity to put knowledge into practice. And it provides valuable work experience for subsequent job searches. This is the true nature of the Consultancy Project, which was previously part of the curriculum.

10. University of Bath

Bath's MSc in Marketing is ranked first in the Times Weekend Institutions Rankings for Business, so if you're coming to the UK to study marketing, this is definitely a good choice.