First, the epidemic has a great impact on China's economy and the global economy.
Due to many uncertainties caused by the epidemic, the two sessions did not determine the specific GDP growth target this year.
According to the prediction of relevant institutions, affected by the epidemic, the economies of major economies in the world, including the United States, Europe, Japan and South Korea, will face a major recession this year. Especially in the United States, as the main engine of the world economy, there are still many uncertainties in the current epidemic control and economic recovery after the epidemic.
At present, the impact of the epidemic on the economy is not only a short-term economic recession, but also a great impact on the overall economic structure and development order. In particular, the limited global liquidity caused by the epidemic will greatly affect the economic recovery; The global political and social turmoil caused by the epidemic will also aggravate the impact of the epidemic on the economy; Including China, are facing the transformation of economic development mode from external circulation to internal circulation.
In the troika that affects economic development, exports will be greatly affected, and consumption will also be greatly affected. Investment may become the main driving force for China's economic recovery.
Overall, this year's consumer market will face greater downward pressure. Moreover, it will also face changes such as the adjustment of development mode, and the economic recovery after the epidemic will face a cycle.
In such a downturn, the uncertainty and pressure of opening a store will increase, and the cycle of "keeping the store" will also be lengthened.
Second, the epidemic will bring changes to some business circles.
Due to the impact of the epidemic, some business districts will undergo great changes after the epidemic.
Due to the normalization of the epidemic, the passenger flow in many business districts will be reduced to a certain extent, which will lead to changes in the functions of some business districts.
Because the epidemic has a great impact on related industries, some industries and enterprises will face periodic or phased depression. Will lead to great changes in its surrounding business circle. In particular, the business circle of some industries and enterprises mainly engaged in export and related consumer services will be greatly affected.
Due to the impact of the epidemic on consumption power, some business districts will also undergo structural changes.
Because many places allow stalls and night markets from the perspective of employment and people's livelihood after the epidemic, it will also have an impact on some business districts.
Therefore, after the epidemic, many business circles need to be re-evaluated and redefined. The changes in some business districts may be short-lived, and it may be difficult for some business districts to return to the pre-epidemic situation.
Third, the industry structure affected by the epidemic will also change.
The overall retail market structure will also change to a certain extent due to the influence of the business circle caused by the industry changes caused by the epidemic and the blocked consumption upgrade caused by the epidemic.
On the whole, this influence may have a very significant impact on large-scale retail formats in a certain period of time, and may have a greater impact on some specialty stores marked by consumption upgrading.
Therefore, opening a store after the epidemic needs to re-evaluate the future development trend of the format. Especially for shopping centers, department stores and hypermarkets, it is necessary to carefully evaluate the future market space. The consumption upgrading of specialty stores in some areas also needs to be evaluated more carefully, and these upgrading formats may be in a relatively low development period for some time.
Originally, in recent years, driven by new retail, the retail market is in the transition period of old and new formats, and the epidemic may accelerate the transformation and upgrading of this format.
The epidemic situation will have two effects on the overall retail market structure: the overall industry development will slow down; The whole industry will enter a new period of development and innovation.
Fourth, changes in consumption have a greater impact on opening stores in the future.
The epidemic will have a major impact on consumption in three aspects:
-the epidemic situation will have a great impact on the overall consumption capacity. After the epidemic, the overall consumer market tends to be stratified, especially the consumption power of the "600 million monthly income 1000 yuan or less" consumer groups will be greatly affected. The base of low-end consumer groups will increase.
-the epidemic situation will have an impact on the consumption concepts of different consumer groups. Some consumer groups may pay more attention to health, and some consumer groups may pay more attention to just need.
The change of consumption concept is a gradual process, which needs in-depth insight.
-the epidemic situation will have a great impact on the consumption patterns of different consumer groups. At present, the most prominent change is the reduction of social scenes and more consumption at home; The change of purchase mode brings about the scene growth around household consumption demand.
After the epidemic, the consumption pattern will change, of course, this change will be different among different consumer groups. Changes in consumption patterns will lead to changes in many consumption scenarios and some new demand scenarios.
Therefore, to open a store after the epidemic, it is necessary to closely combine the consumer groups in the business circle, carefully evaluate the possible consumption changes and reposition.