Bulk food "assassins", six pieces of beef jerky cost 43.2 yuan.
"'Beef jerky assassins' can be much tougher than 'ice-cream assassins'". A while ago, I bought six pieces of beef jerky in the bulk food section of a superstore for $43.2, which is really expensive.
The beef jerky I bought was vacuum-packed, in long strips, each seven centimeters long, two centimeters wide, and more than one centimeter thick. I know that beef jerky is not cheap, so I didn't buy more than one, so I picked six pieces. Sales staff weighed, a look at the price tag startled, asked: "seventy or eighty dollars a catty of beef jerky, this 6 pieces of more than 40?" Sales staff explained that this beef jerky more than 140 yuan 1 catty, the price is cheaper is another brand.
Compared to packaged food sales, bulk food "assassins" more, more likely to be tricked.
On one occasion he took his daughter to buy snacks at a snack store, where the store's varied and colorful fudge and chocolate beans kept the child's eyes glued. "I saw that she liked them, so I picked a few for her. I did not expect to pay the bill, this small handful of candy cost more than 30 yuan. It turned out that these candies are sold for about 30 yuan per pound, looking at the purchase is not much, but the portion is not light." In the face, finally paid the bill.
High-priced yogurt into the "assassin", the wallet was forced to "take a knife".
In addition to the "ice-cream assassins" "bulk assassins", the supermarket shelves are popping up on the high-priced yogurt has also become a member of the "food assassins".
Last weekend, I went shopping at a supermarket, and in the dairy products section, I intended to buy two bottles of yogurt.
Yogurt is 4 boxes, each box is only 100 grams, think it is only 20 yuan, so directly into the shopping cart. A checkout, some dumbfounded, "four small boxes of yogurt nearly 40 yuan, really beyond my expectations, checkout really quite 'meat pain.
Today's consumer market, "fruit assassins" "snack assassins" "fast food assassins" ... ... "Food assassins" are ambushed on all sides.
The encounter "food assassins" mainly stems from: on the one hand, is the purchase of products and price tags do not have a one-to-one correspondence, so that consumers unintentionally "high consumption"; on the other hand, many consumers do not understand the price of the purchase, the checkout time is On the other hand, many consumers do not understand the price clearly when they buy, but when they check out, for the sake of face, "forget it, sorry to put it back".
In fact, the emergence of "food assassins" lies in the mismatch between consumer demand and expectation. Consumers feel "stabbed", the main reason is that their psychological expectations of the price is constantly being broken. Whether it is snacks or food, customers will have a certain psychological price range when consuming, and the unexpected high price will break this expectation. In addition, if you can not do high price and high quality match, also easy to cause consumer dissatisfaction.
In short, I have seen a lot of thought cheap, but easy to become a price assassin of food, so buy goods before looking at the price, after buying to re-check the price tag is accurate; bulk weighing, tell the clerk in advance of their own budget, so that it is on-demand weighing of commodities; checkout, if the price is higher than the expected range, do not get in the way of face to buy a single payment can be refunded before the payment, do not have to spend more money in vain.