In order to ensure that activities can be carried out in an orderly manner, it is often necessary to make an activity plan in advance. An activity plan is a business plan that clarifies the time, place, purpose, expected effect, budget and method of activities. So how should we make an activity plan? The following is the creative plan of marketing activities for the Spring Festival that I helped you organize. I hope it will help you. 1
Creative plan for marketing activities of the Spring Festival:
Perfect storm at the end of the year
Activity time:
x month 1-X month X day (***17 working days)
Activity content:
1. 21% off all the products
During the activity, 2-8.5% discount on all the products
2. Shopping for one hour is lucky for 5 minutes
On February 8-February 7, during normal business hours every day, customers who shop for 5 minutes will get half of the amount of the purchased goods.
Note:
1. Refunds are all in the form of coupons (A coupons)
2. Lottery method: 9: 11-11: 11 at 11: 11, 11: 11-11: 11 at 11: 11, and so on, at 21: 11 in the evening.
3. lucky draw location: the lucky draw site of the promotion service desk on the 6th floor;
4. refund location: promotion service desk on the 6th floor;
5. Refund time: business hours of the day;
6. The maximum single refund amount is limited to 5,111 yuan, and more than 5,111 yuan is regarded as 5,111 yuan;
7. The time for awarding prizes shall be based on the transaction time printed on the receipt of the cashier mechanism;
8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;
9. The use period of the coupons returned in this activity is limited to February 18-March 31, and will be invalid after expiration;
11. The lottery results will be announced on the spot and on the radio in time.
Description of the event:
1. During the event, the manufacturers or suppliers will bear all the discounts;
2. Manufacturers or suppliers should determine their own discount range according to their own actual situation, but it is strictly forbidden to increase the price before discounting;
3. All investment managers and customer service staff should strictly supervise the situation of "increasing the selling price and then discounting", and once false discounting is found, the company will seriously deal with it according to relevant regulations;
4. The customer service staff should strictly supervise the suppliers, and it is strictly forbidden to use inferior goods to cope with this activity;
5. The store management department should strictly control the quality of goods to prevent counterfeit or shoddy goods from entering the market for sale;
6. During the activity, coupons (coupons A) will no longer enjoy discounts when used on the 6th floor;
7. Any supplier who needs to hold a special sale must submit a written application in advance for the required site layout, and the floor management personnel shall strictly manage it according to the requirements of normal stores;
8. The artist should be responsible for the image control of special sales places, and provide corresponding props, necessary beautiful decorations and POP as required;
9. Special sale brands require special sale advertising in major media in Changchun.
during the activity, the VIP card discount function is suspended, and the integral accumulation function is used normally;
during the activity, all discounted goods must be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;
discount sales by manufacturers or suppliers, such as hanging banners and promotional shopping guides in stores, must be examined and approved by the marketing planning department, and the marketing planning department and the store management department will strictly check the behavior of hanging banners or arranging promotional shopping guides without authorization. Creative plan of marketing activities for the Spring Festival 2
I. Activity background
The Spring Festival is the biggest traditional festival in China, from the 23rd day of the twelfth lunar month to the 15th day of the first month, which is called Chinese New Year. Before new year's eve, everyone is busy for the new year; From the first day to the fifth day, everyone is busy visiting relatives and getting together with friends. Because of the traditional concept, spending the reunion year at home rarely stays outside. This is the main reason for the low occupancy rate of hotel customers. So, how can we sell them the hotel rooms?
we suggest organizing a family-style entertainment activity-"family-to-family". Everyone has been busy for a year, and when they finally have a few free days, they all want to get together with their friends. And organize family activities, send invitations to their families, and stimulate consumption in the form of leisure and entertainment.
second, the purpose of the activity
in order to make people have a special year, organize a family-style entertainment activity and invite people from all walks of life and families to participate, so as to improve the occupancy rate of hotel rooms and the operating income of other projects.
III. Introduction to the event
1. Introduction to the event media:
The invitation letter sent by this event is issued in the form of a postal bonus New Year card. It is suggested to use ordinary greeting cards, with the main card designed as the image of the hotel and the subscription promotion of the New Year's Eve dinner; Attached cards are invitations and tickets for "family-to-family".
2. Introduction of activity content:
Activity theme: family confrontation
Activity time: February 14-February 21
Activity opening time: February 14
Start time: 19: 31
End time: 9: 31
Activity content: Answer questions.
Activity requirements:
(1) You must participate as a family, in groups of three.
(2) Group children according to their age
(3) Children under the age of 15
Activity rules:
(1) How many upgrades will be made. Those who pass the customs will win, and the next project will be carried out. Less elimination.
(2) During the activity, those who stay for meals and spend more than 811 yuan will be given big luxury red envelopes.
3. Significance of the event:
(1) Inviting high-spending groups to participate in the "family-to-family meeting" in XX, and inviting their families to participate in the event in an entertaining way, can
(2) gather popularity. The event is held during the Spring Festival, and the participants of this event are all high-spending groups. Their participation can not only increase the hotel's personnel flow during the Spring Festival, but also increase it.
(3) Use this activity to improve the occupancy rate of hotel rooms.
(4) Let more people know about XX's services through the activities of "family-to-family", so as to establish a good reputation in society. Creative plan of marketing activities for the Spring Festival 3
1. Spring Festival package:
Many benefits and many surprises
During the Spring Festival, the "Rich and Auspicious" package was grandly launched: 888 yuan/piece, including:
(1), catering: 611 yuan/table, (including service charge, restaurants on floors 1, 2 and 17 only)
(2), guest room: 161 yuan/room. Day (including breakfast and service charge)
(3), entertainment: 12: 31-17: 31, giving away private rooms for 5 hours: 17: 31-12: 11. (Goods are not discounted, including service charge)
2. Rooms:
1. From February 8th (31th) to 23rd (15th day of the first month), 21 special rooms will be offered at RMB 1.81 per room. Days (including breakfast and service)
2. From February 8th to April, anyone staying in Ronghua Room will be admitted.
3. Dining:
1. The New Year's Eve dinner "Chicken Xiang Ru Yi" is specially launched:
577 yuan/table, 677 yuan/table, 877 yuan/table
Book the New Year's Eve dinner in advance, and give a "Splendid and Prosperous jiaozi" and a "family photo" at the same time.
2. The banquet hall on the second floor presents the Spring Festival package:
The banquet for gathering friends is 699 yuan/table
The banquet for happy ever after is 799 yuan/table
The banquet for wealth and good fortune is 899 yuan/table
4. Warm service and sunshine entertainment:
(1) The ballroom on the third floor of the hotel is equipped with first-class audio equipment. 51% discount for booking during the Spring Festival.
(2) The cigarette counter gathers hundreds of popular cigarettes at home and abroad with complete varieties and moderate prices, making it the first choice for holiday gifts.
(3) Tea Club offers a 31% discount on gift tea, which can provide tea storage service.
V. Valentine's Day: Sweet Valentine's Day Candlelight Package
There is no service charge for the "Valentine's Day Candlelight Package" in 361 yuan (including catering: 211 yuan, room 161 yuan), and the room includes two breakfasts.
if you book one week in advance, you can order a song at Linyi Radio Station for free
if you book three days in advance, You can get a box of exquisite chocolates for the Spring Festival marketing activities. 4
1. Theme of the event:
Jiamei Boutique New Year Festival
2. Time of the event:
3. Advertising slogan of the overall event:
Happy Jiamei China shopping surprises are uninterrupted
Description: it can be used as publicity before and after the bus, entrance to the front hall of a store, atmosphere in a store, couplets in various stores, etc. Activity time:
Shopping brings happiness to your home, and good fortune keeps coming and surprises keep coming!
Anyone who has shopped all over 51 yuan in Camry will be given a gold-lettered "Fu" with a value of 5 yuan (* * * until 2111 pieces are delivered)
(2) Giving "Carp" in the New Year. Time for "Fish" activities every year:
Giving good luck in the New Year, having a "gift" in the New Year, and having "Fish" every year with good weather.
(3) Special planning for Valentine's Day special edition Activity time:
My dear Valentine's Day, it is specially designed for goods to have fun, and there is no shortage of roses, flowers and chocolates!
Buy special goods for Valentine's Day and send a rose to 38 yuan.
Anyone who shops in 61 yuan will pack a Valentine's Day gift for free.
When shopping in the clothing area is full in 311 yuan, send a box of chocolates worth 38 yuan+a rose.
(4) Grab the New Year's "Fu" and give what you catch.
Activity time:
When the New Year arrives in Fu, Jiamei will let you shop for music and ceramics. Take the good fortune home, and grab a handful when shopping for over 111 yuan
Description: This is actually a lucky draw. What is different from the past is that the setting of prizes can be diversified. You can set a grand prize to create a sensational effect, or you can write the gifts directly on the lottery ticket without a grand prize. If the latter scheme is adopted, you can count the prizes left by the planning department and the gifts won by previous businesses. Write down what you get on the lottery ticket according to the quantity. If you don't have enough gifts, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people tend to pay more attention to the jubilant participation process of the "lucky luck" grab activity because it is during the festival.
note: there can be one, two, three, four and five prizes and participation prizes. First prize: 1111 yuan gift certificate 2 (1) Second prize: 511 yuan gift certificate 5 (2) Third prize: 111 yuan gift certificate (3) Fourth prize: 51 yuan gift certificate 21 (11) Fifth prize: 21 yuan gift certificate 51 (31)
(5) The group purchase price is lower and more polite, and the fortune is delivered home!
Activity time:
If you buy more than 2,111 yuan, you can get a gift from 51 yuan.
If you buy more than 3,111 yuan, you can get a wine from 99 yuan.
If you buy more than 5,111 yuan, you can get a gift box from 281 yuan.