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How does food photography run the market?

Food photography is not only of interest to most professional photographers, but also a kind of photography that fills the lake and attracts people. Don't say that the person who owns the camera is the person who holds the mobile phone. When a beautiful dish is put on the table, who doesn't want to take it and share it with friends?

Food drives the primitive wood energy in the human body, which can't be ignored. As a professional photographer, we should use our own skills and humanistic thoughts to express the creativity and beauty of food, so that food pictures can stimulate the viewer's taste and evoke memories of life.

Today, with the development of self-media, especially WeChat Friends Circle, WeChat WeChat official account, Weibo, QQ Space and website platform blogs, our requirements for food pictures are very diverse, and the traditional recipe shooting method has become monotonous and boring.

We need more creative pictures, full of touching life breath.

The popularity of large-screen mobile phones and the blowout development of WeChat circle, WeChat public platform, Wechat business, Meituan and other food apps have made me deeply understand; Traditional shooting techniques have been unable to meet the actual shooting needs of various stores.

After all, the traditional lighting photography is mainly used for expanding the menu of picture books and advertising creativity. But now, the proportion of these two aspects is less and less in the whole food shooting practice.

Demand for food photographers

For example, many of my hotel customers push pictures and texts on WeChat WeChat official account every week, including food and beverage at least once every two weeks. For example, a large number of catering photos are needed to promote self-made moon cake gifts in the Mid-Autumn Festival every year and to launch corresponding group accommodation and conference supporting services during the annual conference;

This is true of regular large hotels, not to mention gourmet shops and restaurants, as well as countless micro-shops related to food; Therefore, the market demand for food photographers is very huge;

How to become a food photographer

I found a phenomenon: photographers are more concerned about the technology behind beautiful pictures; The dream of all photographers is not only to create art, but also to make money;

So since I wrote this article, I have such a goal:

What I write must be practical, both practical and interesting.

The most direct embodiment of practicality is that you can learn photography technology and then use it to make money.

By interesting, I mean that I won't pretend to be profound and make professional photography unattainable. I want to tell the interesting ways behind professional skills.

Food shooting includes two technologies:

Commercial shooting technology (menu, advertising creativity) that can take orders

Life food shooting technology

Commercial food shooting is mainly about dishes, but life food shooting has become more and more popular in recent years.

The biggest feature of life food pictures is narrative, so you will find that

it is better to shoot a single picture than a group picture.

Only the pictures can show the atmosphere of the food scene. Similarly, when displaying, it is best to show it with a group of pictures, just like using pictures to guide readers on a gourmet trip. Many people think that only one "best" masterpiece can be selected for pictures, which is influenced by traditional magazine media.

In the past, the paper media (or food picture books) were limited by the number of printed pages, so they could only publish the best picture carefully. When a picture can't show all the secrets of food, it needs to be supplemented with a paragraph of text.

However, in today's era when self-media platform and screen reading have become popular, there is no page limit, so it gives us great freedom to show picture stories, and readers also enjoy all aspects of attractive food.