The milk tea industry is becoming more and more competitive, part of the brand side can not earn established profits, will naturally find ways to increase the capital income, which makes tax evasion has become the way they choose.

Gu Ming Milk Tea, as one of the most famous milk tea brands in China, naturally has a strong influence and a very solid fan base. At the same time, Gu Ming milk tea also opened physical stores across the country, so as to bring more consumers delicious milk tea.

But the good times didn't last long, as the media revealed that Guming Milk Tea had been fined 11.61 million yuan for tax evasion. As a leader in the milk tea industry, Gu Ming milk tea has become one of the few milk tea companies exposed by the media.

In fact, many companies in the food and beverage industry will have more and more prospects for development, especially a number of beverage companies. Milk tea industry, for example, many brands in the industry audience is very stable, but they have to maintain a set profit. However, the cost of raw materials has increased throughout the industry, and many milk tea stores have no choice but to increase the unit price of individual products in order to maintain profits.

Consumers, however, already know the unit price of the brand's goods, and when a milk tea brand's goods price increases, it will naturally make some consumers choose a more cost-effective milk tea brand. With the milk tea store in the whole industry facing more fierce competition and high cost of materials, it will inevitably lead to the milk tea store can not maintain the established income and profits, thus embarking on an illegal road.

Overall, as one of the most frequently contacted stores, the milk tea store should form a good product image and brand concept. After the exposure of Gu Ming milk tea's tax evasion, many netizens directly stated that they would never buy milk tea from the brand again. Brand image is crucial for an enterprise, especially the corresponding beverage enterprises and catering enterprises. Ensuring a good tax image is the only way to enable the enterprise to obtain the basic conditions for stable development.