"Where there is an anchor store, there are endless business opportunities", I believe every store investor knows this. A large department store shopping center will drive the surrounding commercial properties to full appreciation. The most typical case is the Huatang Shopping Center on Chaoyang Road. Previously, Huatang mall is located in the area of the commercial is very backward, it is because of the arrival of Huatang, with the surrounding commercial prosperity, the value of the stores highlights. Nowadays, more than 50 stores within 100 meters before and after Huatang have been driven up because of Huatang, and each business is booming. The operation of stores around the main store is mainly a "parasitic" business, which itself does not have the ability to "gather customers", and therefore does not have the potential for store appreciation. The potential for appreciation, only with the help of the role of the anchor store to fully tap its commercial value, so that the store for prosperous and constantly appreciate.

Brand store effect

Currently, in the store rental and purchase market, brand customers are more. Western-style catering such as McDonald's, KFC, Pizza Hut; coffee such as Starbucks, Shangshao; clothing such as crocodile, Benelux, Li Ning and so on. When choosing to invest in stores, it is also an important reference factor to see if these brands come in. There are two main reasons: First, the brand customers on the choice of stores have a strict evaluation of the business district standards and calculation methods, so they choose the stores from the business and development potential is certainly guaranteed, many fast-food businesses are now followed by KFC, McDonald's to go is for this reason. Secondly, the well-known brand customers it itself has the ability to gather customers, will affect the formation of the business circle. Therefore, when choosing a store in the same area, it is very crucial for the project to have brand name customers. This is basically a reflection of the strengths and weaknesses of the project.

Landing conditions

The ability to land where a retail project is located is also a very important element. The condition of the site determines the impact of the environment around the business and its own factors on the business operation. The so-called "one step, three markets", a small difference in the location, will lead to performance loss of a thousand miles.

A store's location mainly includes the category of the road in front of the door, the convenience of customers coming to the store, and so on. Road category is the first element of geographic strength, which directly affects consumer behavior. Like Wangfujing Street is a nationally renowned commercial artery; Chaowai Street has the dual function of commercial artery and transportation artery. So the value of stores is very big. For business location, commercial arterial road is the best road category, followed by the transportation arterial road near the business district.

Factors such as which direction the foot traffic is coming from and how easy it is for customers to get there are also very critical. In addition to the type of road, it is also important to consider whether there are any obstacles on the road, such as traffic barriers, urban expressways, and waterway traffic, all of which will affect the flow of people. Just pay attention to the Carrefour at the National Exhibition to see how much the traffic barrier affects the value of the stores. Previously, when there is no barrier in front of Carrefour, from both directions to the flow of people are easier to go shopping, and increase the barrier to the west after the customer is very inconvenient, the impact of traffic barriers on the Carrefour, we do not theorize, but the opposite side of the business of many specialty stores and restaurants have been greatly affected by this, even if the increase of the footbridge, the impact of this effect is difficult to be eliminated.

The versatility of stores

Some investors, because they do not have a lot of experience, only consider the price when buying stores, thinking that as long as the price is right, it will be fine, which increases the risk of their investment. We know that the value of the store is ultimately realized through leasing. Lease to consider who to rent, different tenants have different requirements for stores, for example, the need to open a restaurant with water, electricity, gas, smoke facilities, and some stores do not have these, and so some people want to rent and raise these issues, investors only suddenly realized, but it is already too late, because of such problems as smoke to the official delivery of the building, who can not be solved. Therefore, investors in the purchase of store, must be in the contract terms of the above supporting issues will be written clearly, that even if the future does not operate food and beverage, but also to be prepared. (From Baidu know)