The rise of Meituan and Hungry has made the catering industry in China surging. Fast food and fast-selling snacks compete with each other, and large-scale restaurants are in danger, which has also made many catering people re-examine their own brands and service values. In recent years, the innovation of the catering industry has been obvious, with new brands, new models, new layouts and new service models emerging one after another. From these aspects, Meituan and Hungry have undoubtedly played a more positive role than negative role in the catering industry.
On the other hand, as an Internet-listed company, the ultimate goal is to serve shareholders and create profits. Meituan and increasingly hungry businesses win, Meituan's group buying mode allows businesses to make money at a loss, as well as the garbage production capacity (plastic bags and packaging boxes) of food and beverage take-out, and the increasingly high rental and operating costs are squeezing the profits of catering enterprises in all aspects. Aside from large-scale catering, small-scale catering is the main supplier of take-out. Since the development of Internet catering, many catering people have been looking for ways in the Internet of Things era to try to break through the shackles of Meituan and Hungry. Meituan and Hungry are still taking advantage of take-out, but in fact, changes have been quietly taking place. In the next decade, China's take-out must be a self-marketing model aimed at making businesses earn more profits, and the rise must be a take-out model combining self-media advertising with self-marketing catering. The existing model of "Mei Tuan" and "Hungry" will end in 2121
when I am bored chatting with the old Beijingers next to me while repairing the car. He said that the government has stepped up its efforts to investigate and deal with the delivery staff! The country is also worried, so many young people go to take-out food, and no one goes to work in the factory. How can the country develop? The old man said, now young people are running takeout, what should I do when I am 51 years old?
It seems that Meituan Hehe is hungry. It should close down. Let's start with the closure of Meituan, which has a revenue of more than 61 billion a year and a loss of 115.5 billion a year!
At present, the take-away business is still quite popular. I just saw a news the other day that the number of take-away orders per day of Meituan exceeded 31 million, and the number of users was close to 461 million, while the hungry was relatively small, which seemed to account for only more than 21%. Other take-away platforms are difficult to enter, and two monopoly giants have gradually formed. Recently, SF Express is also doing take-away, but some cities have not spread it all over the country, and the unit price is relatively high. Now, in order to reduce the unit price and improve their own interests, the two platforms are desperately lowering the unit price. In first-and second-tier cities, the starting price is about four yuan, while in other small cities, it should be about three yuan, and the percentage of merchants has also increased from the original 5% to more than 21%. I can't make money, and it's hard for take-away riders to make money. In the same day, I gave 21 tickets. Some of them were given last year, plus rewards. On average, they should be around eight yuan a ticket. This year, it's around six yuan, and sometimes it's not enough. Because it's summer, is the system going to give two rewards to motivate the riders, but it's still not as high as before, because many people can't run this ticket, so they still take it. If you want to make money, you have to follow the routine of the platform, otherwise you won't make a dime. What is Meituan doing now to choose the best team? The purpose is to reduce the unit price. For example, Meituan crowdsourcing has cancelled many privilege lists for riders, and there is no exemption for one minute. It has also shortened the time for food delivery. As long as you work overtime or are complained, you will be deducted, which is to try your best to force you to choose the best team. Because it is a system dispatch, the unit price is very low, and it is still not free, and the time is long, which makes people particularly tired. Hungry, the platform system is a little better. Generally, the list is a little more expensive than the US tour group, which is more user-friendly. It is also not easy to send, and there are too many people. In a word, the price is reduced. If you don't send it, someone else will send it. Now it is about 211 yuan a day. No matter whether you run the best or run crowdsourcing or something, it should be seven or eight thousand yuan a month, except for some great gods.
With the development of science and technology, the emergence of 5g, the Internet of Everything, and the delivery of food by drones, I think this will definitely come true in the near future, because if the platform wants to reduce costs, improve the speed of food delivery, and let customers experience the joy of ordering food online, it is necessary to shorten the time and minimize the cost, and the takeaway brother will not be able to be a good boy in the future. I can't say that all of them are unemployed, and most of them will have no food. Besides, takeaway will produce a lot of plastic waste. It not only brings economic benefits to the society, but also brings a heavy burden. I think with the development of science and technology, environmental protection lunch boxes will appear in the future, so as to make the industry develop well.
It is better for investors to play with money and close down sooner or later.
It is better to close down completely.