There are prospects. A long time ago, there existed some pubs in people's lives. At that time, pubs were places that provided some catering services for people and brought them a lot of fine wines and food. Therefore, pubs were very popular. With the development of the times, pubs also have their own characteristics and significance, and the services brought to consumers are also very rich, which can help consumers relax physically and mentally. China is a big country in the wine industry and there are many domestic wine brands. The market demand for products in this industry is continuous, and there is still a lot of development prospects and profit margins. Wine taverns are places where young people gather in many cities, and the market is promising.

Notes on joining a pub:

1. Market researchYou need to know exactly how many pubs there are in your local area or your favorite area, how business is going, what are the reasons for good or bad business, what are the pain points, think these through and you are the first step.

2. Location is important, a successful pub starts with the right location. Remember, it's "right", not how good it has to be. If you want to be a Chinese pub, you need to be as close as possible to a Chinese building in the city to maximize the Chinese atmosphere. If you want to be a community bar, you need to find a more densely populated neighborhood so you can maximize traffic. If you're confident you can eat your way through the operation, you don't have to choose a high-cost location.

3. Products are important, whisky bars are based on whisky, beer bars are based on beer, shangarma jianghu halls are based on fruit wines, and the food that goes with the drinks is also important. You need to think about snacks to go with your drinks based on your main drink. For example, brewed beer pairs better with pickled cucumbers, and green plum wine pairs better with hot salt water, for example. If beer is the main focus, you can go directly to a local beer distributor of a particular brand. Typically, beer distributors will be willing to distribute the first batch (after sales are complete). If the top-selling local brand is reluctant, it's definitely right to look for a second or third. This can be done by partnering externally for daily delivery of snacks (negotiable at the end of the month).

4. Price is very important, price is an invisible wall that separates people with different spending power. When your prices are displayed, it is clear who your consumers are. You need to choose your consumer base based on your choices and offerings, then determine the profit margins of your offerings based on your consumer base, and finally your pricing. (Friendly advice) Chinese pubs are not recommended to have a high unit price, as this type of restaurant's consumer base is usually dominated by students. This kind of people have limited spending power and like to have good value for money.

5. Decoration is important, the pub is a place of emotion, decoration and music is the embodiment of emotion. The look of the decoration is your choice + your product + your price, it constitutes your decoration style. A good décor is more conducive to taking photos, and customers taking photos and sharing them is the best way to spread the brand of the tavern. (Extremely valuable)

6. Branding, if you have a good budget, franchising is the way to go, because nowadays pub brands are basically a whole store output model. You are only responsible for payment, save time and worry. If the budget is not suitable to join, do not jump into the pit. It is recommended to register a trademark for a pub. Trademark name is very important. You should think of a good name yourself. (Buying a trademark is not recommended, real names resist trademark registration companies) A good name can save you 50% on advertising, this is important. Spend more time thinking about it. Go to the State Trademark Office to check if someone has registered it before registration.