I'm sure you can see in recent years that many stars have set up shops and set foot in the commercial field, and restaurants are the areas that the major stars compete for, but most of the results are unsatisfactory, which can be described as repeated rollover. No, Hu Haiquan, the male star who claims to have the most companies in the entertainment circle, has also "overturned" recently.

You should have seen this news. Not long ago, Guangzhou Bengong Catering Service Co., Ltd., a tea-related company of our palace, was fined a total of 91,232.23 yuan by the Second Inspection Bureau of Guangzhou Taxation Bureau for tax evasion, and Hu Haiquan was the co-founder of this brand. This company was established in October, 2115 with a registered capital of 5 million, and its legal representative is Chi Xu. It is reported that this is the third tea brand that has been punished for tax evasion. In the past, ancient tea was fined 11.6 million yuan; Fu Xiaotao was also punished.

Stars set foot in the catering industry just to make money. They have been around for a long time, and it's nothing special. In recent years, many performing stars are not satisfied with the traffic on the screen, because it is excellent to bring their own star aura and open a restaurant circle powder offline. For example, Joker Xue participated in the investment of "Shangshangqian Hot Pot"; Huang Xiaoming, Li Bingbing, Bo Huang, He Jiong, Jing Bo Ran and Ren Quan were also shareholders of "Hot One" before; Du Haitao and Orfila are the co-founders of "Spicy Fighting Spicy"; Sean has a "pot-stewed barbecue"; Morphy and Huang Lei jointly opened "a dream"; Guan Xiaotong's "natural to stay" and so on.

does it feel very prosperous when you look at it? In fact, these stores used to have negative news, so that they finally disappeared. I don't know if you have been to these star restaurants, but I have been to the "Xianhezhuang" hot pot restaurant in Michael Chen, and I always feel that something is missing. Compared with the shops opened by real catering people, it feels strange. And many of these stores have been hyped as "online celebrity stores" by the Internet. In fact, what about online celebrity stores? I think everyone knows that.

It is said that everything happens for a reason, and there is a reason why star restaurants frequently "roll over".

first, the so-called industry has specialization. What does a star open a restaurant to attack? In fact, it is more like a brand spokesperson, not like a store owner at all. Because the threshold of the catering industry is very low, and the stars are not professional catering professionals, they are at best a sideline. Most stars have no catering operation ability at all, and basically rely on agency operation. How can they have time to operate and manage, and get rid of a shopkeeper? If they have time, they will show up and advertise, and use the star effect to attract some traffic and expand their popularity. If you really want to run a good restaurant, do you need to learn more restaurant knowledge and professional skills?

second, the ultimate goal of celebrity cross-border catering is to earn traffic. In fact, it is understandable to carry out other businesses in order to gain benefits. Therefore, in terms of management, on the one hand, it pays for professional managers to take care of it, on the other hand, it attracts traffic with its own star effect. This way really makes the store "red", but it is only temporary. Perhaps the star set foot in the catering industry without much ambition, just want to make a quick sum of money. How can such an idea not "roll over"?

Third, I wonder if you have noticed that these star restaurants will actively expand rapidly, and traders will open up to join them through the gimmicks of stars. However, there are many problems in its internal management. This way of "making quick money" has no follow-up maintenance and operation, and the management is chaotic, so it is difficult for the store to last for a long time.

Fourth, the cost performance is very poor, and the hygiene is also worrying. Many people used to be attracted by the Internet when they ate, and then they suddenly realized that "expensive", "not delicious" and "small quantity" have become the key words of bad reviews of many star restaurants, which will eventually be exposed and restaurants will finally disappear.

In fact, these star restaurants are only superficial, relying on gimmicks and fame, and there is nothing of quality or reality. The successive rollover of star restaurants also reminds the stars that the catering industry is fiercely competitive. As a public figure, it is even more important to take the lead. I just want to use the influence of stars to circle money and pass on the risks, which will ruin the industry atmosphere for a while and let myself walk into the abyss for a while.