At present, there is vicious competition in China hot pot market. For example, this newly-made fish head hot pot was very popular, and other hot pot restaurants immediately followed suit, which eventually led to an infinite number of merchants and a small market, and finally ended in failure. Therefore, the most serious problem in the hot pot market is intensified competition and scattered passenger flow.

In the face of increasingly fierce market competition, each store has its own countermeasures. If you add vegetables and send fruit bowls, I will give you a gift certificate and return cash ... but insiders say that the survival of hot pot lies in its characteristics. The only characteristics are personality and classics. If you want to do it, do it with characteristics. Only by creating a unique taste that others can hardly imitate can we gain a foothold in the highly competitive market.

Positioning of hot pot market;

(A) market positioning analysis, there are different standards:

1, according to grades: high, medium and low grade, or luxury stores, flavor stores, mass stores, self-service stores, etc.

2. According to the function: special hot pot, fast food hot pot, small hot pot, nourishing hot pot, etc.

3. According to source: Sichuan-style hot pot, Mongolian hot pot, palace hot pot, old hot pot, etc.

4. According to business: brand hot pot, restaurant hot pot, buffet hot pot, hot pot bar, etc.

Before opening a store, you should choose the business varieties that suit you according to these standards and your own characteristics.

(B) the positioning of the price, one of the important factors affecting the operation, when other conditions are ripe, the price is the decisive factor:

1, combination of high and low: in the early stage of opening, customers were greeted with high-quality hot pot, high-level service and low price. Can quickly win customers, establish an image, open up the situation and realize normal operation.

2. High combination method: high starting point and high income. Attract high-level customers with high-quality hot pot, high-grade environment, high-grade decoration and high-level service. The risk is big, the profit is big, and the income is big after entering a virtuous circle.

3. Brand monopoly method: unique hot pot products, unique formulas and patented hot pot products can operate hot pot at higher prices, but the flavor characteristics of the varieties should remain unchanged.

4. Promotion method: popular hot pot varieties, popular prices, low supply, small profits but quick turnover.

But for an operator, the form of restaurants and restaurants is only a means of operation, and more importantly, the operation itself. The most fundamental management method is to objectively analyze the market and use the results of the analysis to determine effective methods or means to achieve the purpose of profit.

In the face of fierce competition in the hot pot market, hot pot investors should distinguish between right and wrong, and remember not to blindly follow the trend, which will only hurt both sides.